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Casual Articles - Dental Marketing Basics
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another number. I am given three options. Hit 0 for operator
Get your name out there, do it on a regular basis and people will remember you wh
Your customers are wonderful. Without them, your business wouldn't exist. From time to time, shouldn't you thank the people that keep your business running? By doing just a few small things, you can impress your clients, and extend their business relationship with you.Be a Face with a Name (or Voice) Depending on what type of business you run, your customers may not ever see or hear from you. You may be just a series of emails. The
The more that your prospective patients see your name in front of them, the more likely they are to call your number (and not someone else’s) when they need the services you offer. Many marketing efforts go unrewarded, not because they were off target, but simply because they weren’t given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.
Get your name out there, do it on a regular basis and people will remember you wh
What would it happen if we do not pay our bills every month?Earning money is not an end in itself. We want money to pay our bills, to have our dream vacation with that one special being, or with our family. Money is good for buying our dream house or the car we want to share with family, with friends or that sweet being we dream with. We are in business because we have dreams. To achieve our dreams we have to build a successful min
The more that your prospective patients see your name in front of them, the more likely they are to call your number (and not someone else’s) when they need the services you offer. Many marketing efforts go unrewarded, not because they were off target, but simply because they weren’t given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.
Get your name out there, do it on a regular basis and people will remember you wh
Making a living usually means generating an income, closing a sale or turning in a profit.But living a full life also means creating goodwill, opening possibilities and making contributions to others.Ever found yourself so caught up with ‘making a living’ that you forget about ‘living a life’? Sometimes I do.Years ago I finished an important corporate event for Singapore Airlines. After the program I immediately debrie
Get your name out there, do it on a regular basis and people will remember you wh
If you can’t find a banner that meets your needs, and can custom design your own. You can customize your banner and distinguish yourself from hundreds of banners seen everyday. You can then submit your specification to a banner production company; they will produce it for you.Make your design simple – the simpler the design, the easier it is to read. People glance at banners as they are passing or driving by. They will not take in m
Get your name out there, do it on a regular basis and people will remember you wh
This TQM article, is a continuation from Part 5a published on [June 01, 2006 08:10:51 pm]. I will share about problem or difficulties faced by the team when they use the tools in the IMPROVE PHASE. Let’s see how we can handle problem or difficulties with Control lot and testing and Pilot the action / solution tools in the D.A.I.C. methodology for Improvement.Just to recap, tools used in the IMPROVE Phase
Get your name out there, do it on a regular basis and people will remember you when they need to make an appointment for a dental cleaning or more extensive dental work. Actually, this particular datum cannot be stressed enough – and failure to adhere to it is the #1 reason new businesses fail.
You should also know that taking the time to really see which advertising pieces will generate the response you want, will pay off. Don’t just totally give up when a response is low – persistence is vital. Testing and tweaking your advertising can create a marketing campaign that hits the mark every time.
Measure your Return On Investment (ROI) in terms of actual MONEY not response rate. An advertising vehicle is working when the MONE
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