Casual Articles - How Well Do You Know Your Clients?
Should I Market My Business in a Trade Show or Expo?The first question to answer when considering participating in a trade show or expo is what do you hope to achieve? Why are you considering doing this show in the first place? Do you want to sell product? Do you want to book parties? Do you want to recruit others into your business? The answers to these questions are important as they will help you determine return on investment and find out where to obtain it? What experience will they have when they discover it?What will the experience be like when they purchase? To Your Success, Mike Yates Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: The Pros and Cons of Mortgage Processing REWARDS AND CHALLENGESThe more you know about any job or business venture, the
more likely you are to be successful. This month, we
explore the pros and cons of mortgage processing for both
in-house processors and contract processors.Rewards of In-House Processing:1. Abundance of training/continuing education resources
2. Management support for processing How Well do You Know Your Clients? Many people new to business often make the classic mistake of creating a product or service out of their personal passion (or talent) then try to sell their product or service into the marketplace without fully understanding the intended customers needs and desires.In other words - they make ‘guesstimate' assumptions and then jump into business. Their belief being (more often than not) ‘I like it so you will like it as well'. This then leaves them confused when the business they are running is just not working at all after repeated different attempts to get it to fly (or there simply isn't enough business coming through the door to support their dream). The danger then is to fall into the trap of working harder and harder (longer and longer hours) whilst also finding fault with everything that doesn't work. This ultimately leads to a serious work / life imbalance, and ultimately stress and illness. So what's a solution? Focus your thoughts on becoming a hyper-critical thinker. Allow time out every day to ask yourself what you are doing, how you are doing it, who you are doing it for and also (probably most importantly), why they will care. Many people think of the ‘How' before they think ‘Who', ‘Why', ‘Where' and ‘What'... If you are not seeing consistent growth within your business, then take a look at the level of attention you are paying to one (or all) of the following: - Gaining increased sales from your existing clients and database
- Maximising the profitability from your existing sales (upselling)
- Getting new clients through the door
Understanding precisely who your customers are is critical to building any business. Try asking yourself the following questions... If you don't know the answers yet, make a commitment with yourself to find the resources to get them - maybe via a library, through other business owners (even researching what your competition does well - you may be surprised what you'll learn), or employ a professional business coach. Ask yourself these questions: Get Critical!- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
To Your Success, Mike YatesBusiness Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: Industrial Pallet Racks Industrial pallet racks are a series of parts and components that fasten together in the form of shelving units. They are used to hold stacks of heavy pallets and are a popular means of storage for any industry.Industrial pallet racks are solutions for maximizing warehouse or shop capacity. The factory welded end frames combine with box or stepped load beams provide storage locatio attempts to get it to fly (or there simply isn't enough business coming through the door to support their dream). The danger then is to fall into the trap of working harder and harder (longer and longer hours) whilst also finding fault with everything that doesn't work. This ultimately leads to a serious work / life imbalance, and ultimately stress and illness. So what's a solution? Focus your thoughts on becoming a hyper-critical thinker. Allow time out every day to ask yourself what you are doing, how you are doing it, who you are doing it for and also (probably most importantly), why they will care. Many people think of the ‘How' before they think ‘Who', ‘Why', ‘Where' and ‘What'... If you are not seeing consistent growth within your business, then take a look at the level of attention you are paying to one (or all) of the following: - Gaining increased sales from your existing clients and database
- Maximising the profitability from your existing sales (upselling)
- Getting new clients through the door
Understanding precisely who your customers are is critical to building any business. Try asking yourself the following questions... If you don't know the answers yet, make a commitment with yourself to find the resources to get them - maybe via a library, through other business owners (even researching what your competition does well - you may be surprised what you'll learn), or employ a professional business coach. Ask yourself these questions: Get Critical!- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
To Your Success, Mike YatesBusiness Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: Taxi Cabs and Community Service Should Taxi Cab Companies participate in public relations? Sure they should and many do such as taking people home who drank too much on New Years Eve or putting signs on the cabs that warn teens not to do drugs. But let me tell you about another idea. Why not have Taxi Cab Companies join neighborhood mobile watch programs. Why you ask? Well simple really consider this;TAXI CAB COMimportantly), why they will care. Many people think of the ‘How' before they think ‘Who', ‘Why', ‘Where' and ‘What'... If you are not seeing consistent growth within your business, then take a look at the level of attention you are paying to one (or all) of the following: - Gaining increased sales from your existing clients and database
- Maximising the profitability from your existing sales (upselling)
- Getting new clients through the door
Understanding precisely who your customers are is critical to building any business. Try asking yourself the following questions... If you don't know the answers yet, make a commitment with yourself to find the resources to get them - maybe via a library, through other business owners (even researching what your competition does well - you may be surprised what you'll learn), or employ a professional business coach. Ask yourself these questions: Get Critical!- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
To Your Success, Mike YatesBusiness Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: Are Your Employees Empowered To Provide World-Class Customer Service? One of the lessons that are learned from the leaders in customer service is that employees who are empowered to make decisions on behalf of their customers provide the best service. This is reflected repeatedly by the companies with reputations for the best in service, but still practiced by too few.The companies that have a “mystique” around their customer service reputations have following questions... If you don't know the answers yet, make a commitment with yourself to find the resources to get them - maybe via a library, through other business owners (even researching what your competition does well - you may be surprised what you'll learn), or employ a professional business coach. Ask yourself these questions: Get Critical! - Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
To Your Success, Mike YatesBusiness Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: A review of MAS 90, MAS 200 and MAS 500 MAS 90 and MAS 200
MAS 90 and MAS 200 are full fledged Enterprise Resource Planning Solutions which are flexible and can be enhanced as your business grows. They cater to the following areas of your business.
Core Accounting
Ecommerce
Business Intelligence
HR and Payroll
Customer Relationship Management
The most significant aspfind out where to obtain it? What experience will they have when they discover it?What will the experience be like when they purchase? To Your Success, Mike YatesBusiness Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: www.121business.co.uk ©MikeYates121BusinessLtd 2006
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