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Casual Articles - It is Not About Superior Technology!
Every project should have a quality plan. In reality, very few do. The two main reasons people don’t produce a project quality plan are: It’s too complicated and they are overwhelmed by the jargon of quality in relation to compliance with standards, metrics and a rang
After a couple of years established manufacturers of medical equipment, including General Electric and Siemens, jumped into the new market. EMI, however, did not feel threatened. It had undoubtedly the best technology around; its scanners had a much hig
ACH stands for Automated Clearing House. Since it began operations in the early1970s the ACH Network has been an electronic payments network used by individuals, businesses, financial institutions and government organizations. The network is sometimes referred to as
In emerging and innovative markets, however, a completely different managerial mindset is required. Competing in those markets, contrary to what most people believe, is not about having a superior technology.
It is beyond discussion the fact that technological excellence is a building block of competitive advantage in most industries. In emerging markets, however, superior technology is neither necessary nor sufficient to win.
The introduction of the Computer-Assisted Tomography systems illustrates the point. The first CAT scanner was introduced in 1972 by EMI, a British firm that patented all the key technologies involved. The system basically transferred X-rays and other diagnostic information into a three-dimensional computerized image.
After a couple of years established manufacturers of medical equipment, including General Electric and Siemens, jumped into the new market. EMI, however, did not feel threatened. It had undoubtedly the best technology around; its scanners had a much high
I had a message on my desk the plant manager wanted to see me. As a newly promoted fresh-faced department head I hadn’t been jaded to the fact I was wanted in the plant manager’s office. To my eagerness this was an opportunity for face time. To shine. To please my boss
In emerging and innovative markets, however, a completely different managerial mindset is required. Competing in those markets, contrary to what most people believe, is not about having a superior technology.
It is beyond discussion the fact that technological excellence is a building block of competitive advantage in most industries. In emerging markets, however, superior technology is neither necessary nor sufficient to win.
The introduction of the Computer-Assisted Tomography systems illustrates the point. The first CAT scanner was introduced in 1972 by EMI, a British firm that patented all the key technologies involved. The system basically transferred X-rays and other diagnostic information into a three-dimensional computerized image.
After a couple of years established manufacturers of medical equipment, including General Electric and Siemens, jumped into the new market. EMI, however, did not feel threatened. It had undoubtedly the best technology around; its scanners had a much hig
If you are going to promote relationships, make sure you understand it is the brand that you are pushing and not you personally, you are only the vehicle. (Unless it is you that is the brand). A brand gives people something to connect with when you attend a networking
The introduction of the Computer-Assisted Tomography systems illustrates the point. The first CAT scanner was introduced in 1972 by EMI, a British firm that patented all the key technologies involved. The system basically transferred X-rays and other diagnostic information into a three-dimensional computerized image.
After a couple of years established manufacturers of medical equipment, including General Electric and Siemens, jumped into the new market. EMI, however, did not feel threatened. It had undoubtedly the best technology around; its scanners had a much hig
The gulf coast was pounded two years ago with Hurricanes Katrina and Rita respectively. Many people lost their homes and everything they owned in those homes. The damage was so bad that the President declared areas hit hardest by the storm as Disaster Areas. Because of
After a couple of years established manufacturers of medical equipment, including General Electric and Siemens, jumped into the new market. EMI, however, did not feel threatened. It had undoubtedly the best technology around; its scanners had a much hig
Some non-profit organizations should not use direct mail as a way to attract new donors. Is your organization one of them? Take this simple test and find out.Test #1: Are you well known to many people? The average response rate for a direct
After a couple of years established manufacturers of medical equipment, including General Electric and Siemens, jumped into the new market. EMI, however, did not feel threatened. It had undoubtedly the best technology around; its scanners had a much higher definition and more advanced features.
General Electric knew it could not compete head to head with EMI, it decided therefore to invest in scanners with a faster scanning speed, at the expense of image quality. After some years General Electric had conquered the vast majority of US market for CAT scanners, despite its inferior technology.
Over that period all the major hospitals were having critical problems with patient throughput, hence why they decided to go with General Electric’s equipment. EMI invested too much in its technology and ignored what was happening in the surrounding environment. Competing in emerging markets is not about superior technology but rather about understanding the customer’s need and evolving your product rapidly to match the changes in the market place.
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