Tags |
|
|
Links |
|
|
Casual Articles - Creating Your Niche & Brand - Part 1
So you're thinking of creating a new slogan and brand identity for your city…Join the club. The entire country is caught up in a frenzy of sloganeering. More than 80 percent of towns with populations greater than 25,000 either have a motto or are attempting to develop a new one.The surge in branding can be attributed, in large part, to our friends in Las Vegas, whose daring motto, “What Happens Here, Stays Here,” hit the national airwaves in 2001 and shows no signs of abating. Of course, it helps if you’re blessed with a towering budget, an endless supply of neon lights, and hordes of tourists who are admitted adrenaline junkies.Other big cities that have jumped on the brandwagon to polish their image inclu
The first step in the process of alignment is knowing your client. The more you know about your client the better. And the fewer assumptions y
Boomers are people just like you and me.Boomers are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."Do you know these important facts?· Americans age 50-plus control $7 trillion, or 70% of all US wealth.· The 50-plus group brings
Knowing your clients
Marketing is the process by which you articulate and espouse the attributes of your business and products to prospective clients. But before you can effectively market your business it’s critical that your service and product offering are in alignment with your target clients’ needs and desires. If they aren’t, you can spend an enormous amount of time, money and effort promoting your services without ever knowing why you get an extremely low take up rate.
The first step in the process of alignment is knowing your client. The more you know about your client the better. And the fewer assumptions yo
Whether right out of college, graduate school or coming in from another company, managing personal success in any corporation is challenging. Globalization, downsizing and outsourcing all have made that challenge even greater. There are steps that anyone coming into a corporation can take that will guarantee a degree of success, if not the CEOs desk (or perhaps cubicle for some companies today).1. Learn your new job inside out. Know more about your job than anyone in your company. And once you know everything about your job, learn all you can about the functional jobs that intersect with yours. Also learn all you can about your boss's job. But first, be the expert in your job, not just in your company, but in your
Knowing your clients
Marketing is the process by which you articulate and espouse the attributes of your business and products to prospective clients. But before you can effectively market your business it’s critical that your service and product offering are in alignment with your target clients’ needs and desires. If they aren’t, you can spend an enormous amount of time, money and effort promoting your services without ever knowing why you get an extremely low take up rate.
The first step in the process of alignment is knowing your client. The more you know about your client the better. And the fewer assumptions y
If you are looking for a job in insurance it is worth bearing in mind reinsurance. This is when the insurance company that stands to lose the money from a policy can actually take out a policy of their own, which partially protects them in the event that the policy in question becomes mature. In this manner, two or more insurance companies share the burden of a huge payment, while each profiting from insurance premiums in the mean time.The reinsurance field is soaring in these times of big business and huge values placed on people and property. Jobs in the industry are opening up across the board for every kind of position, from underwriting jobs to sales jobs. Reinsurance jobs are a great new avenue to explore.
The first step in the process of alignment is knowing your client. The more you know about your client the better. And the fewer assumptions y
Giving gifts is an incomparable scheme, the goal of that is to bring a smile to the person who will receive the gift. In turn, it leaves a lasting impression on the person that tells how much you value him or her. No wonder why people values the idea of giving and receiving gifts. In reality, gifts are symbols of one’s point of view and feelings towards the other person. They embody our family whenever we are away from our loved ones; our friends back home whenever we pass by the memories of yesteryears, and one’s treasured person when you are at the time of coldness. That is why people put so much value on the gifts that they give and receive because they know how special it is for the person who will receive it as it is for t
The first step in the process of alignment is knowing your client. The more you know about your client the better. And the fewer assumptions y
February 2nd, at approximately 7:30 a.m. local time on Gobbler’s Knob in a small town in western Pennsylvania, 20,000 people and a national radio and television audience anxiously await the prognostication of America’s favorite furry forecaster. In a tradition dating back 119 years, Punxsutawney Phil emerges from hibernation…and if he sees his shadow, it’s back into the burrow for six more weeks of cold weather.The celebration of Groundhog Day in America and Canada has its roots in the ancient Roman Feast of Lights and the early Christian tradition of Candlemas Day. However, it took a giant leap in popularity - as did Punxsutawney Phil and the entire town - with the 1993 release of the popular Bill Murray-Andie McDowell
The first step in the process of alignment is knowing your client. The more you know about your client the better. And the fewer assumptions you make to get to know your client the better. When we say ‘client’ we’re referring to the specific profile of the type of person, people, business, or organisation that you want to work with. This profile should be as laser focussed and detailed as possible.
Remember that it’s literally impossible to meet the needs of everyone. Get a picture of who you are aiming to serve, your ideal client.
You need to build a profile that includes both Demographic and Psychographic details.
Demographics are all the external facts about your clients:
- Their socio-economic group;
- Their geographical location;
- Gender;
- Age;
- Education;
- Income;
- Professi
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/27389/casualarticles-Creating-Your-Niche--Brand--Part-1.html">Creating Your Niche & Brand - Part 1</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/27389/casualarticles-Creating-Your-Niche--Brand--Part-1.html]Creating Your Niche & Brand - Part 1[/url]
Related Articles:
Unlock the Hidden Steps to Signing On a New Client
Job Interviews: Question to Not Ask
Bookmark it:
|