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Casual Articles - Position, Don't Prospect - Part 1
Ok, so you’ve determined that you have the right skills and qualities to do your job effectively from home. You’re sure that your job is well suited to telecommuting. Now you just need your boss to agree that this is a great idea, but how?The best approach is to make a proposal. A proposal is a very effective way to sell the idea to your employer because it can be used to highlight the benefits, and presents your request in an organized, professional manner. A well-written proposal can also show that you can work well on your own (a very important point, since you will be largely unsupervised).The first thing you need to think about is how it will benefit your employer. It’s natural for any human being to want to know what’s in it for them. Make a list of the benefits of allowing t
For Example:
One example of this ‘need’ for specialist knowledge can been found in coaches who work in the Real Estate Industry. Real Estate Agents (prospective clients) co
How do you want your logo to be? No matter what the answer is, there is only one ground where we all agree i.e. we want our logos to be popular. No matter what your logo represents, it should possess the power to make the onlookers instantly relate it to the product it is meant to represent. Logo designs thus should possess not only simplicity but also an inherent appealing power.There is no magic formula to create such a logo. However, there are ways to make one. An ideal logo should capture the emotions of the onlookers, stimulate your vision and create an indelible impression on your mind. It's the logo that speaks and is responsible for establishing the corporate identity of your business. In other words, your logo design is very, very important for your success. A corporate logo design makes you hav
Position, don’t Prospect
By now you should be well on the way to defining your target prospect, developing your niche and brand, and expressing it through your USP.
We’ve already explained the importance of establishing a niche. If you do not niche, and instead decide to offer generic coaching services, you’ll find it extremely difficult to compete. Your coaching business and services will appear the same as everyone else and you’ll find it difficult if not impossible to distinguish yourself.
Every prospective client, whether it’s reality or not, perceives their problems to be unique to them. If their problems have been enduring, their perception is that the problem is complex – too complex for them to have fixed themselves in the interim. Their logic therefore determines that they need someone with specialised skills and knowledge to help them overcome that problem. Someone with advanced skills and knowledge to their own. By your prospects reasoning therefore, a generalist will not be able to offer effective solutions to their specific (and complex) problems.
For Example:
One example of this ‘need’ for specialist knowledge can been found in coaches who work in the Real Estate Industry. Real Estate Agents (prospective clients) con
Risk Management is the process of measuring, or assessing risk and developing strategies to manage it. Strategies include transferring the risk to another party, avoiding the risk, reducing the negative effect of the risk, and accepting some or all of the consequences of a particular risk. Traditional risk management focuses on risks stemming from physical or legal causes.Financial risk management, on the other hand, focuses on risks that can be managed using traded financial instruments. Regardless of the type of risk management, all large corporations have risk management teams and small groups and corporations practice informal, if not formal, risk management.An ideal risk management starts with establishing the context, inclusive of the identity and objectives of stakeholders, the basis upon w
We’ve already explained the importance of establishing a niche. If you do not niche, and instead decide to offer generic coaching services, you’ll find it extremely difficult to compete. Your coaching business and services will appear the same as everyone else and you’ll find it difficult if not impossible to distinguish yourself.
Every prospective client, whether it’s reality or not, perceives their problems to be unique to them. If their problems have been enduring, their perception is that the problem is complex – too complex for them to have fixed themselves in the interim. Their logic therefore determines that they need someone with specialised skills and knowledge to help them overcome that problem. Someone with advanced skills and knowledge to their own. By your prospects reasoning therefore, a generalist will not be able to offer effective solutions to their specific (and complex) problems.
For Example:
One example of this ‘need’ for specialist knowledge can been found in coaches who work in the Real Estate Industry. Real Estate Agents (prospective clients) co
Most of the experts say that the average person can expect to change careers (not just jobs) 3 to 5 times in their working life. The reasons? Many people are burnt-out, underpaid, stressed out, bored, unsatisfied, or at a career dead end. For some, their careers have changed on them --thanks to corporate mergers, changes in technology, company restructuring, age discrimination, and a thousand other reasons. After counseling thousands of people in finding new careers and jobs, we have found that there are 5 classic mistakes most career and job changers make: MISTAKE 1: NO CLEAR GOAL. Not having a clear goal is like trying to run a race when you do not know where the finish line is. Many career changers have only a partial goal. They KNOW that they want a job with less stress, or mo
Every prospective client, whether it’s reality or not, perceives their problems to be unique to them. If their problems have been enduring, their perception is that the problem is complex – too complex for them to have fixed themselves in the interim. Their logic therefore determines that they need someone with specialised skills and knowledge to help them overcome that problem. Someone with advanced skills and knowledge to their own. By your prospects reasoning therefore, a generalist will not be able to offer effective solutions to their specific (and complex) problems.
For Example:
One example of this ‘need’ for specialist knowledge can been found in coaches who work in the Real Estate Industry. Real Estate Agents (prospective clients) co
Sponsorship marketing is a gray area for many marketers. Those who've focused on traditional advertising and publicity channels may be reluctant to delve into sponsorship activities or unsure how to find opportunities that fit. Evaluating teams, athletes, events and the benefits associated with sponsorship exposure can be cumbersome, particularly if you don't have your requirements and guidelines clearly defined ahead of time.Effective use of sponsorship marketing requires careful consideration of qualitative and quantitative information. While pure exposure may be one of the benefits you're looking for, the evaluation of your options should not be based solely on the numbers of impressions your brand will receive. The focus should instead be on the quality of those impressions. For example, a brand that
For Example:
One example of this ‘need’ for specialist knowledge can been found in coaches who work in the Real Estate Industry. Real Estate Agents (prospective clients) co
“It is not the strongest species that survives, nor the most intelligent, but the most responsive to change”. - Charles DarwinThe only constant in this world is change, even then the basic instinct of a human being is to avoid change and to continue with status quo. So the prime question is how to motivate people to change and how efficiently to manage change. Over the past decade managing change has become one of the biggest organizational challenges for corporate America. The aim today is to build an organization that can quickly respond, innovate, and flex to changes on an ongoing basis. To fulfill this aim of building an ever changing and ever evolving future proof organization we analyzed five theories of change and in this paper we will discuss how they can be implemented in the real world.<
For Example:
One example of this ‘need’ for specialist knowledge can been found in coaches who work in the Real Estate Industry. Real Estate Agents (prospective clients) consider their field to be a specialised one and when it comes to improving their skills in listing, selling and managing property they turn to coaches that position themselves as specialists to the Real Estate Industry.
Whilst you can:
- focus your business in a niche area through your service offerings;
- brand your business in a niche; and
- articulate your offer through your USP;
As a coach you must also establish yourself as a specialist or expert in the niche. As much as you need to focus on building your business brand, you also need to concurrently build your personal brand as a specialist.
Only by establishing yourself as an expert will you build the necessary credibility to your brand and validate your niche positioning. If all these elements are not totally congruent, your offer will never be compelling to your prospects. Your marketing message will seem confusing to your prospects, as they will not understand how you can offer solutions to their niche problems – problems they may have been experiencing for some time and not been able to solve themselves – without being higher qualified or having specialised skills and experience (being an expert).
What are the
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