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Casual Articles - Marketing Lessons from a Rabid Chipmunk!
“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The ‘suck ‘em in with good copy and fab color combo’. Hey, I am still a consumer, remember that. I am entitled to fal
Shiny was assigned a walking route most days. The neighborhood he tr
Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don’t work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Here are some sound reasons for avoiding boilerplate appeals.1. They are, by definition, too genericOn the website of one fundraising coach is a “very general donation request letter” that you are encouraged to customize by filling in “the details that are specific to your organization.” The problem with this approach is that non-profit org
A gentleman working at the same post office as my relative is a happy, cheery kind of guy. I met him on a few occassions back when I was basically a rebellious high-school hoodlum. I noticed his pleasant demeanor. And that he was bald - much like I'll likely be in a matter of a few years. His co-workers had nicknamed him "Shiny".
Shiny was assigned a walking route most days. The neighborhood he tra
We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.Yes, we read that there is plenty of news regarding the imminent arrival of yet more clutter! For example "Agencies welcome news of Virgin 1 free-to-air channel""Balloon ads really take off for Ford".Tess Alps saying, "TV's influence on campaigns should be self-evident", which happens to be about as sensible a statement as "Pigs might fly"!May we ask "What about the poor old customer"? Because they
A gentleman working at the same post office as my relative is a happy, cheery kind of guy. I met him on a few occassions back when I was basically a rebellious high-school hoodlum. I noticed his pleasant demeanor. And that he was bald - much like I'll likely be in a matter of a few years. His co-workers had nicknamed him "Shiny".
Shiny was assigned a walking route most days. The neighborhood he tr
Company Logo Design? Brand Identity? Are they really important? Yes, they are!A corporate identity or brand identity is the visual, emotional and cultural representation of an organization and its mission. It is the public image of the company that strongly identifies it and depicts the message about its business and the services it caters. In an increasingly competitive marketplace it is essential to have a unique identity to stand out and succeed. The base to a company's brand identity is its corporate logo, which often might consist of a logomark and the company slogan accompanying the compan
Shiny was assigned a walking route most days. The neighborhood he tr
The ability to provide the highest level of customer service with the greatest levels of efficiency is paramount for companies in the market for web based help desk software. With this in mind, there are a few key features managers should look for during the evaluation process.Complete email integration. This is a feature in just about all help desk software, however as your evaluating make sure there is complete email integration that can support multiple mailboxes (if needed), a variety of mail server configurations, as well as key email features such as conversation threading and cc'ing.<
Shiny was assigned a walking route most days. The neighborhood he tr
For most law students, networking with law firms is the best way to find a great internship. In large cities and small towns, the legal community is close knit and many times, it is who you know, not what you know. The more people you meet with, the better your chances of building your professional network, and finding a great intern position. Networking is best started with one’s own friends and acquaintances. You can gradually branch out to network with your friends’ friends, colleagues, and members of the legal profession, as well as others in the business community that can further your efforts.Do
Shiny was assigned a walking route most days. The neighborhood he traversed was quite nice - lined with tall, shady trees for those hot summer days in South New Jersey. When you think of suburbia, you can easily picture Shiny walking - bag in hand - delivering mail to the nice people on his route. Manicured lawns, nice cars, kids playing in the bright and toasty sunshine.
Shiny was happy. Until one day, when small, furry horror reigned ...
Shiny was doing what he does every day, walking his mail route. When suddenly an irrationally aggressive and perhaps slightly
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