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Casual Articles - Word Of Mouth Marketing - Why Testimonials Should Have Everyone Talking About You
Do you want to know how to jump-start your professional career? Or, are you already in the trenches trying to be a high performer and wanting to make a quantum lead to the next stage of your career? Or, because of downsizings or reorganizations, you feel like you are paddling faster and faster but seem to be getting nowhere? Find out how to monitor your changing environment so you won’t be caught with your pants down.Visualize your career environment as one huge jigsaw puzzle. It consists of your present job, your company, your industry, your profession, your regional, national and world economy. You may only be aware of certain pieces of the gigantic puzzle. However, those other
Double DUH with whipped cream on top.
I hear you, I hear you. "OK Mark, so how do we get them from every client?"
Ok, first, you have to think about your business and STRATEGIZE. I know, its a stretch some days. And it seems simple, bu
Resigning from a job can be quite difficult for many people. You are leaving an environment where you have probably made friends to an environment where you will have to start again. There are right and wrong ways of resigning from your job. Doing things the wrong way may lead to negative feelings between you and your employer, which should be avoided, especially if you require a reference from them in the future. On the other hand, conforming to the correct etiquette of resigning can go a long way in ensuring continued success in both your personal and career development. At TipTopJob we would like to give you some practical advice on making resigning as painless
Put yourself in the shoes (phew!) of the prospect.
She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another client says about you.
Which is more believable?
Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:
1) Your best salesperson talking to a prospect,
or…
2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon (or whatever is important for your niche).
DUH. It's obviously number 2, right?
So can anyone explain to me why so many businesses fail to collect testimonials at all, much less collect them with systematic regularity from every single client?
Can anyone add to that why they might collect them and then NEVER USE THEM????
Double DUH with whipped cream on top.
I hear you, I hear you. "OK Mark, so how do we get them from every client?"
Ok, first, you have to think about your business and STRATEGIZE. I know, its a stretch some days. And it seems simple, but
Don't take a passive role in your job search. You can't just sit by the phone. You need to work harder to find the right job for yourself. You might even want to console yourself with the fact that searching for a job is the hardest job you'll ever have. The reason why is simple - when it's done right it's full of rejection.Too many job seekers will simply search Monster® and the other assorted job sites, post a resume to a few opportunities listed, and then sit back and wait. This is the passive no-win approach to job searching that will never get you the results you are looking for. Don't let yourself fall into this role.Quite the contrary, you need to invite rejection.
Which is more believable?
Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:
1) Your best salesperson talking to a prospect,
or…
2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon (or whatever is important for your niche).
DUH. It's obviously number 2, right?
So can anyone explain to me why so many businesses fail to collect testimonials at all, much less collect them with systematic regularity from every single client?
Can anyone add to that why they might collect them and then NEVER USE THEM????
Double DUH with whipped cream on top.
I hear you, I hear you. "OK Mark, so how do we get them from every client?"
Ok, first, you have to think about your business and STRATEGIZE. I know, its a stretch some days. And it seems simple, bu
There are a few basic staples of promotional items – pens, pencils, notepads – but how to pick promotional for your business that will really stand out among the rest is another matter.One of the most important things to remember when thinking about how to pick promotional items for your business is to think about your business. What services or products do you provide your customers? If you are an office supply company or anything related to office work, you can easily pick from many items that will work well in this environment. Pens, pads of paper, even staplers emblazoned with your company's identifying information would be useful in office situations.If items related to you
or…
2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon (or whatever is important for your niche).
DUH. It's obviously number 2, right?
So can anyone explain to me why so many businesses fail to collect testimonials at all, much less collect them with systematic regularity from every single client?
Can anyone add to that why they might collect them and then NEVER USE THEM????
Double DUH with whipped cream on top.
I hear you, I hear you. "OK Mark, so how do we get them from every client?"
Ok, first, you have to think about your business and STRATEGIZE. I know, its a stretch some days. And it seems simple, bu
One of the leading career choices of college seniors in the past and still is today, to become an entrepreneur. Surveys continue to show that one out of three working Americans want to be their own boss. What’s stopping them? Lack of capital. Capital is the fuel that energizes the business.Money is not difficult to find. Available cash always exists in great abundance, but you’ve got to know where to look for it and the proper way to get it. Most start-up entrepreneurs look to family, friends, or banks to get money for their businesses, but one the best yet often overlooked sources of working capital is venture capitalists.Venture capitalists are essentially risk-takers, whose s
DUH. It's obviously number 2, right?
So can anyone explain to me why so many businesses fail to collect testimonials at all, much less collect them with systematic regularity from every single client?
Can anyone add to that why they might collect them and then NEVER USE THEM????
Double DUH with whipped cream on top.
I hear you, I hear you. "OK Mark, so how do we get them from every client?"
Ok, first, you have to think about your business and STRATEGIZE. I know, its a stretch some days. And it seems simple, bu
Attracting highly skilled and qualified employees is essential to building a successful business. When a company is growing, it is easy for the owner or a trusted company employee to take each new recruit under their wing and show them the ropes. As a company grows, however, that process becomes more and more difficult as time and client demands take highly valued employees’ time. At this point a formal, extensive program for training managers becomes necessary.Once a company reaches a certain level of success, its managers become the liaison between employees and executive management. Training managers becomes critical to ensuring that employees are acclimated into their jobs, per
Double DUH with whipped cream on top.
I hear you, I hear you. "OK Mark, so how do we get them from every client?"
Ok, first, you have to think about your business and STRATEGIZE. I know, its a stretch some days. And it seems simple, but often it's the simple yet important things like this that we forget about when we are neck deep in our businesses and trying to get that next sale, find that new customer, deal with the crisis of the moment (I'll get to that in another post.)
Thats why you have to have systems in place. When I say systems, I dont necessarily mean "computers that you love to hate", I mean a systematic way of doing things so that no matter who performs a task, the task is always performed the same way, at the same level of quality.
Your systems need to include that you ask EVERY client for a testimonial. If you can't get one from every client when you do business with them, you're likely to lose them because you clearly aren't taking care of them very well. After all, if they cant or wont say something nice about you, arent you being kind of a screwup?
Ideally, your clients should be so thrilled to speak for you (on paper, typically) that they will gladly write one for you.
Remember, if you continue to be successful, they will continue to be able to enjoy your products and services that are oh so much bette
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