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Casual Articles - When It Comes to Your Clients, Your Marketing, and Your Business – are You Just Guessing?
“When it absolutely, positively has to be there overnight” “We’re number two. We try harder.” “Like a good neighbor_____ _____ is there”If you can name the companies that belong to the above Unique Selling Propositions than you can see the importance of having your own, it works!Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why t
Important news: Maxwell Goodcat gets mail.And this could cost your business money.Here's why:First, as you might guess from the name, Maxwell is a cat. He does not subscribe to magazines, fill out product warranty cards, or belong to associations. And (most important) he does not have a credit card or a check book.But he does have a web page. LINKAnd because of this, he receives advertising mail.Some of it comes from companies that use direct mail to attract customers.And some of it comes from a company that sells mailing lists--most likely to the companies in the first group.How did this happen?A web c
If you DON’T want to be successful in business, here are four strategies that can’t fail:
- Make sure you ask everyone but your actual clients for feedback on your marketing efforts, be sure to include people that don’t understand your business or your clients.
- Instead of testing, testing and testing again, just guess what your clients will respond to in your advertising and promotions. Conjecture is the best way to launch a new idea.
- Instead of querying a good cross section of your clients, save time and only ask one client what she/he thinks about your marketing efforts and go with what they say.
- Take the “measure once and cut five times approach”. If you’re not sure an advertisement or new brochure will work, and you haven’t tested it first, don’t worry about it – just hire an artist to quickly put it together and just see if it works.
Okay, I know that’s a lot of sarcasm, but you’d be amazed at how often companies run their business like this –like a butterfly in the wind. If you run your business this way don’t feel badly, you’ve got company, most business owners do the same. I’ve found that most business owners like to ask virtually everyone they know about their marketing, advertising or design – they’ll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the family pet. Or owners just plain guess on what will work best, they
Have you ever noticed french fries taste the same at every McDonald’s? The same can be said for Subway and its Italian BMT. How do these fast food icons replicate themselves at nearly 40,000 locations when some eateries struggle to get it right in a single restaurant? The answer is simple: it’s all in the systems.Picture yourself waiting in line inside McDonald’s. Look across the counter and you notice the shiny french fry machine. Standing in front of it is a high school student. What is she doing?Chances are she’s executing a procedure someone trained her on the first day. A system that goes something like this: “Take the bag out of the freezer. Emp
Okay, I know that’s a lot of sarcasm, but you’d be amazed at how often companies run their business like this –like a butterfly in the wind. If you run your business this way don’t feel badly, you’ve got company, most business owners do the same. I’ve found that most business owners like to ask virtually everyone they know about their marketing, advertising or design – they’ll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the family pet. Or owners just plain guess on what will work best, they
“Fix your credit”, easy process. So says many internet ads I read daily. I thought, well, that should be easy without their help since the FEDERAL law requires it. THE law says “a credit bureau, when proven their data are wrong, must correct the error[s] within 30 days. REALLY? Ok. NOW, has anyone CONVINCED the bureaus? Apparently not!HOW can I say that with such conviction? Cause I am now dealing with the FTC [Federal Trade Commission] to get my bureau reports corrected!!! THE BLOODY FTC had to be contacted. That SEEMS like having to call the FBI when the neighbors steal your newspaper when you have a front-of-the-house security camera!
Okay, I know that’s a lot of sarcasm, but you’d be amazed at how often companies run their business like this –like a butterfly in the wind. If you run your business this way don’t feel badly, you’ve got company, most business owners do the same. I’ve found that most business owners like to ask virtually everyone they know about their marketing, advertising or design – they’ll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the family pet. Or owners just plain guess on what will work best, they
Since the first mass production car ever to emerge from a car factory, technology has improved greatly if not tremendously. From the early spooks wheel we have now alloy rims, from simple 2 stroke engines we now have 8 L v engines that tear up the road, not to mention about the luxury that a car can now offer the driver and passengers. In our present day technology is moving at an even increased rate than it was 140 years ago. But with all complicated things complications and problems are bound to appear. In this short paper we shall talk a few of them and those will be mileage adjustment, correction and reset.Mileage is the amount of miles that a car has go
Okay, I know that’s a lot of sarcasm, but you’d be amazed at how often companies run their business like this –like a butterfly in the wind. If you run your business this way don’t feel badly, you’ve got company, most business owners do the same. I’ve found that most business owners like to ask virtually everyone they know about their marketing, advertising or design – they’ll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the family pet. Or owners just plain guess on what will work best, they
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.The headline is the first thing that
Always, always, always ask your ideal clients (your best ones) what they think about your marketing projects before you invest money on them. Successful owners know they have to avoid guessing and they steer clear of asking the family gerbil. The key is to ask the very people that buy from you – your customers. Even if they tell you they don’t like it, getting negative customer feedback will most likely saved yourself a considerable amount of money that you might have otherwise thrown away on a hunch. Seek after customer feedback as if it were gold, because in truth it is. A business owner that doesn’t having a finger on the pulse of her/his clients is like a ship without a rudder. If you’re too busy or can’t afford to gather this information, don’t worry about it, odds are you won’t be in business for long.
Sound Advice For Smart Business Owners:
- Identify who your ideal client
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