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  • Casual Articles - Marketing on One Foot

    Project Management: Effectiveness and Assessment
    The principles of effective project management are potentially applicable to any project type across different industries. It has been established that the basis of these principles have
    ow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.

    Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over th

    Entrepreneurialism - How to Treat Customers
    There are so many things to consider when moving headlong into any entrepreneurial dream. You have to calculate risk and reward, you have to look at organization and details, you have to
    There is a story about an impatient young man who went to visit an old scholar. He demanded the the old man tell him everything he needed to know about the bible standing on one foot.

    The old man smiled, stood on one foot and said, "Do unto others, as you would have them do unto you! All the rest is commentary"

    Say Less ... Listen More

    What Would You Say?

    If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?

    Try This Next Time

    The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and services.

    Instead, give a brief, but compelling description that leaves the listener wanting more ... and watch what happens!

    Refine your sound bite by refining your target ...

    What to Say?

    If you have caught their attention, the listener will ask a follow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.

    Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over the

    How To Get A Good Job--Without A College Degree
    Most of us are taught at an early age to get a good education so that we can get a good job when we grow up. Our teachers, our counselors, our parents all have instilled these ideas into
    hem do unto you! All the rest is commentary"

    Say Less ... Listen More

    What Would You Say?

    If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?

    Try This Next Time

    The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and services.

    Instead, give a brief, but compelling description that leaves the listener wanting more ... and watch what happens!

    Refine your sound bite by refining your target ...

    What to Say?

    If you have caught their attention, the listener will ask a follow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.

    Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over th

    What Are Your Marketing Decisions Based On? -- Part 3
    Tips for research you can do to raise your profitability.Why are some clients more work than others? People who drain your energy and sap your strength aren’t worth it. Doi
    imple message, deliverable standing on one foot?

    Try This Next Time

    The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your products and services.

    Instead, give a brief, but compelling description that leaves the listener wanting more ... and watch what happens!

    Refine your sound bite by refining your target ...

    What to Say?

    If you have caught their attention, the listener will ask a follow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.

    Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over th

    Leadership With Vision - The Spark That Counts
    All leaders need to have vision because it is vision that leads leaders. Being a leader is not an appointed position! Being a leader means that there are people who are following you: the
    nstead, give a brief, but compelling description that leaves the listener wanting more ... and watch what happens!

    Refine your sound bite by refining your target ...

    What to Say?

    If you have caught their attention, the listener will ask a follow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.

    Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over th

    Fabrics Made From Antimicrobial Microfibres Assist in Controlling Odour
    People living in hot and humid climate sweat a lot leaving bad odor which can irritate others. In fact no one is to be blamed particularly if the odor emitting person has made good use of
    ow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.

    Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over the net. Remember to ask questions about their business as well.

    More about brief intros and other marketing tips...

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