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Casual Articles - Company Brochures
Successful entrepreneurs learn early in their careers that good people make good things happen. When most of us start out in our own businesses, we think that money is the key to making a business successful. To some degree it is -- certainly if there is eno
Discover money saving production tips
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Interested in a second opinion? Send me a coy of your brochure and I will give you a few tips on how it can be change or improved.
S
BackgroundThose amongst us, who were born at least before 1970, must have witnessed the dotcom boom of the late 1990s, as well as seen and been affected by the bust that followed soon enough. When the boom began, the media was inundated, day in
Get to the Point!
How will the brochure be used?
Is it sent as a follow-up to phone inquiries, left behind after a sales call or delivered with a formal proposal?
Are you trying to get more repeat business from customers who already know you? Or is your goal to attract the attention of a new client? Define your objective up front, and then write your copy with that in mind.
Good creative begins with a plan ....
How will you grab your reader's attention?
One of the most common mistakes companies make is leading with their name. If you haven't caught the reader's attention by speaking to their needs, problems or desires, they won't care about your name.
Consider starting with a provocative question or declaration; an appeal to the emotions, needs and wants of your customer; or a benefit-laden statement.
Learn more about creating powerful headlines
For whom is the brochure created?
This is not a trick question. Your answer should roll off your lips instantly: the client! That seems simple, but many companies make a serious error by focusing on the company instead of the needs of potential customers.
Here's a quick way to check your brochure for the correct focus: Circle every "you" with a red pen and circle every "we" or "I" or mention of your company's name with a blue pen. There should be a lot more red than blue on your brochure. If not, it is time to revise, revise, revise
Discover money saving production tips
Free Feedback
Interested in a second opinion? Send me a coy of your brochure and I will give you a few tips on how it can be change or improved.
Se
One of the biggest mistakes business owners make is trying to market their product or service to a large general market instead of focusing on a small niche market. As a marketing consultant, getting my clients to focus on a niche market is the most difficul
Are you trying to get more repeat business from customers who already know you? Or is your goal to attract the attention of a new client? Define your objective up front, and then write your copy with that in mind.
Good creative begins with a plan ....
How will you grab your reader's attention?
One of the most common mistakes companies make is leading with their name. If you haven't caught the reader's attention by speaking to their needs, problems or desires, they won't care about your name.
Consider starting with a provocative question or declaration; an appeal to the emotions, needs and wants of your customer; or a benefit-laden statement.
Learn more about creating powerful headlines
For whom is the brochure created?
This is not a trick question. Your answer should roll off your lips instantly: the client! That seems simple, but many companies make a serious error by focusing on the company instead of the needs of potential customers.
Here's a quick way to check your brochure for the correct focus: Circle every "you" with a red pen and circle every "we" or "I" or mention of your company's name with a blue pen. There should be a lot more red than blue on your brochure. If not, it is time to revise, revise, revise
Discover money saving production tips
Free Feedback
Interested in a second opinion? Send me a coy of your brochure and I will give you a few tips on how it can be change or improved.
S
Many people dream of leaving the commute nightmare and the corporate competition behind for a work at home job. According to the U.S. Department of Labor, over 41 million people now work at home and many more would love to but don't want to get involved with
Consider starting with a provocative question or declaration; an appeal to the emotions, needs and wants of your customer; or a benefit-laden statement.
Learn more about creating powerful headlines
For whom is the brochure created?
This is not a trick question. Your answer should roll off your lips instantly: the client! That seems simple, but many companies make a serious error by focusing on the company instead of the needs of potential customers.
Here's a quick way to check your brochure for the correct focus: Circle every "you" with a red pen and circle every "we" or "I" or mention of your company's name with a blue pen. There should be a lot more red than blue on your brochure. If not, it is time to revise, revise, revise
Discover money saving production tips
Free Feedback
Interested in a second opinion? Send me a coy of your brochure and I will give you a few tips on how it can be change or improved.
S
It is not enough to dress up and arrive on time for the interview. Here are the top 7 big questions to ask yourself when trying to land your next position.1. Are you a problem-solver? 90% of interviewees cannot answer “problem” questions. You shoul
For whom is the brochure created?
This is not a trick question. Your answer should roll off your lips instantly: the client! That seems simple, but many companies make a serious error by focusing on the company instead of the needs of potential customers.
Here's a quick way to check your brochure for the correct focus: Circle every "you" with a red pen and circle every "we" or "I" or mention of your company's name with a blue pen. There should be a lot more red than blue on your brochure. If not, it is time to revise, revise, revise
Discover money saving production tips
Free Feedback
Interested in a second opinion? Send me a coy of your brochure and I will give you a few tips on how it can be change or improved.
S
Exceptions to the rule...(these) are in fact emphasising the same rule. But what about the exceptions themselves?Exceptions and incidents require more than a common response. When business is "as usual," it is normally not difficult to manage. But now
Discover money saving production tips
Free Feedback
Interested in a second opinion? Send me a coy of your brochure and I will give you a few tips on how it can be change or improved.
Send your brochure via fax to 317-879-0876 or via email to lorraine@roundpeg.biz
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