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Casual Articles - The Ten Commandments of Marketing
Invoice Discounting - A Tool To Finance Your Business
Are your clients taking up to 60 days to pay their invoices? This is a very common situation and a significant cause of stress to many business owners. Unfortunately, having a profitable business does not necessarily mean that you have a reliable cash flow. Quite the opposite, man
come” onlyAre your clients taking up to 60 days to pay their invoices? This is a very common situation and a significant cause of stress to many business owners. Unfortunately, having a profitable business does not necessarily mean that you have a reliable cash flow. Quite the opposite, man
Dog Walkers & Your Career
I was jogging in the park the other day and noticed a number of professional dog walkers. They had many dogs under their care and the necessary tools of their trade. Nothing remarkable about that.What struck me was a) the number of providers I saw on this one visit, b) thei
1. The philosophy of “build it and they will come” onlyI was jogging in the park the other day and noticed a number of professional dog walkers. They had many dogs under their care and the necessary tools of their trade. Nothing remarkable about that.What struck me was a) the number of providers I saw on this one visit, b) thei
The Key To Buying A Business - Getting Good Deals!
I’m sure, at some point, some of us have that itching desire to “be your own boss”. We imagine all the wonderful benefits of calling the shots, deciding the direction of the business, and having heaps of money because of successful businesses.Some of us then decided to take
osophy of “build it and they will come” onlyI’m sure, at some point, some of us have that itching desire to “be your own boss”. We imagine all the wonderful benefits of calling the shots, deciding the direction of the business, and having heaps of money because of successful businesses.Some of us then decided to take
Change Management Issues in Non-Profit Committees
Have you ever been on a nonprofit committee and half way through a very important project someone dismisses them selves from the committee because they have other prior business engagements or they have other time constraints, which do not fit with the committee.Perhaps the
build it and they will come” onlyHave you ever been on a nonprofit committee and half way through a very important project someone dismisses them selves from the committee because they have other prior business engagements or they have other time constraints, which do not fit with the committee.Perhaps the
The Proof Is In The Mark - Delta's Repeat Of A Wasteful Idea
Probably the most understated misconception in marketing today is in the definition of the word, “brand” or “branding.” The confusion in the word is clearly illustrated by the two definitions found in Webster's New Millennium™ Dictionary of English:1. In marketing, the sum
d they will come” onlyProbably the most understated misconception in marketing today is in the definition of the word, “brand” or “branding.” The confusion in the word is clearly illustrated by the two definitions found in Webster's New Millennium™ Dictionary of English:1. In marketing, the sum
People Like Change
I’ve often heard it said that People Don’t Like Change.But is this really true? If it were true, wouldn’t we still be hunter gatherers, eking out a nomadic existence?I think this whole idea that people are fundamentally change resistant is a misunderstanding. It come
come” only works in the movies – marketing is essentia
I’ve often heard it said that People Don’t Like Change.But is this really true? If it were true, wouldn’t we still be hunter gatherers, eking out a nomadic existence?I think this whole idea that people are fundamentally change resistant is a misunderstanding. It come
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