Casual Articles - What Do You Do? Ways to Make Sure that your Clients don't Buy Elsewhere

I actually realized this several years ago, when another past client purchased thousands of dollars of design items from a competitor because she didn't know that I could offer the same things. After that, I made my marketing much more effective.

My "vertical blind" client reminded me to remind YOU that you cannot assume that anyone knows what you do. Here are some things you can do to assure that these incidents don't happen to you:

1. List ALL of your products and services on your contract
2. Have an e-mail signature that describes your services AND has a link to your site
<
Waiting for Things to Gel
CEOs and Presidents often mistakenly treat key management personnel like Jell-O. They throw newly hired executives into the bowl, stir things up a bit,
veral years ago, when another past client purchased thousands of dollars of design items from a competitor because she didn't know that I could offer the same things. After that, I made my marketing much more effective.

My "vertical blind" client reminded me to remind YOU that you cannot assume that anyone knows what you do. Here are some things you can do to assure that these incidents don't happen to you:

1. List ALL of your products and services on your contract
2. Have an e-mail signature that describes your services AND has a link to your site
<
Product Managers as a Strategic Asset
As marketing budgets have dwindled, companies have cut back on Product Management as a functioning part of their organizations. Many companies have sta
g much more effective.

My "vertical blind" client reminded me to remind YOU that you cannot assume that anyone knows what you do. Here are some things you can do to assure that these incidents don't happen to you:

1. List ALL of your products and services on your contract
2. Have an e-mail signature that describes your services AND has a link to your site
<
Profit Potential of the Product Life Cycle
Every product has a life cycle and the various stages of this can produce different profit margins and as such it is best to be aware of the product lif
s don't happen to you:
1. List ALL of your products and services on your contract
2. Have an e-mail signature that describes your services AND has a link to your site
3. Send out a monthly e-newsletter
4. After every sale, send a thank you note, and include a card listing all of your products

You may not realize all of the business you are losing. Don't let it happen anymore!

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