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Casual Articles - STOP SELLING, START POSITIONING! How Marketing Pros Thrive in the Best And Worst of Times
For many people, buying an existing business sounds easier than starting one from scratch. When you buy a business it is already established. It has an existing customer base and built-in cash flow.It sounds like the perfect answer to all your problems. No more 9 to 5. No more working for someone else. No more rat race. No more layoffs.But, before yo
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Putting together a lip sync fundraiser for your school is easy and fun. All you need is a good sound system, an auditorium to use, and people willing to have a good time for a good cause.The premise is simple - participants mime the vocals of popular music while performing onstage in front of an appreciative audience. The fun comes from seeing just how wild
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”!
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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Many more people are leaving the regular nine-to-five job experience to start their own businesses. Some do it in order to pursue a life long dream, others to utilise a gift or talent, in order to earn some extra income.You do not even have to quit your job to go into business. You can be a business by your self (become a consultant) in an area of your expe
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”!
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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In a perfect world, employees would take responsibility as if they were an owner or at the least, had a vested interest in the success of the company for which they worked. But it's not a perfect world, is it? It is possible though, to create an employment environment where employees will take on responsibility. This is the activity all successful employers desire
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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Workplace Ethics is a subject that we have all heard of. In fact, the subject of Ethics in general is something that most people are familiar with. And, what is commonly understood about ethics is there are ethics and then there are workplace ethics. What most people don’t realize, however, is that there is no such thing as workplace ethics; ethics are the same, (
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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DIY stores have changed massively over the last 20yrs. In fact the very Term DIY did not have the same impact to our lives then, as it does now. Back then when you visited your local hardware store, you spoke to the hardware man over a counter, I say man deliberately, who would then walk into their stores area, try to find your requirements from a very limited cho
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Positioning = Marketing, Attracting Customers
Selling = Convincing, Overcoming Customer Resistance
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“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM
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