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Casual Articles - Presentation Folders: Five Secrets to Creating Great Looking Folders that Get Opened
An online press room is more comprehensive than an about us page or a press kit. Your pressroom is a set of documents and resources used by journalists learn more information about your company. Before building your press room it is essential to think like a journalist and offer information that is completely timely, relevant, and fluff-free.Think like a journalistJournalists constantly seek fresh story ideas need information rich content and credible sources to back their arti
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your pri
Do you have clients that take up to 60 days to pay their invoices? If you do, you know how tough that can be on new and growing companies. Waiting to get paid for your slow paying invoices can wreck complete havoc on your company’s finances.Most business owners try to address this issue by going to a bank to try and get a business loan. However, banks are notoriously conservative and getting a business loan can be very difficult. This is where a factoring company can help you.F
Can you do better? Yes. You simply need to know a few secrets; some easy-to-use tricks of the trade.
For starters, think of your presentation folders much like a direct mail piece or marketing e-mail. The mission with those marketing tools is simple: get the recipient to open up your message. Presentation folders take this a step further by being not only a carrier of information but a place to keep that information long-term.
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your prin
You took all of the pre-med prerequisites in college. You know your biology, your organic chemistry, your anatomy. Now it's time for medical school. Medical school may be one of the most difficult challenges you will face. But the most successful doctors don't just make it through medical school; they shine. Here are a few tips to help you become a medical school superstar.Know Your StuffThe key to a successful medical career is to have the most important medical information at your fingertips.
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your pri
Questions are a powerful communication tool that can help you advance your business, gain rapport with friends, and create harmony at home.Yet, many people avoid asking questions. They believe that asking questions implies weakness, reveals ignorance, or shows submission. People also avoid questions because they fear answers that cause change. And so, they prefer to continue making mistakes or to suffer with having less.Actually, asking questions is powerful. When you ask questions, you choose
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your pri
Right now there are probably millions of people around the world trying to make a living online; their numbers are increasing by the day, and with good reason. When you consider all its advantages there's no doubt that selling online is just about the perfect start-up business opportunity. You can get going with little or no start-up capital and if you specialise in electronically delivered information products you need not tie up any money in physical stocks of product. Remember too, that e-mail and website
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your pri
I was always enjoying the fun of doing businesses on Internet. I was also making a good extra-income from it. Though I couldn’t claim myself to be an expert in the world of business on Internet, I had fair knowledge, skill and experiences. I had also a good collection of sophisticated automation software. In addition to that I had thousands of friends in the social community sites like myspace, mylot and others. Many of them loved me, respected me for my helping nature, my writing style and the information I
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your printed folder. Make sure to ask for samples that are 2400 dpi (dots per inch).
Secret #5: Use Images and Copy that Say "Open Me"
This is the most important secret. It's the easiest, too. Add a catch phrase to your folders. Nothing tricky, just a few simple words like "open here," "turn here" or "meant to be opened." Or consider adding a simple arrow pointing to the right edge of your folder. It works.
Follow these tips and you'll be ready to create great looking presentation folders that get opened.
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