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Casual Articles - B2B Marketing: Drive Leads & Sales With A Get It Done Attitude
One of the most important aspects of employee communication today is measurement. But so much of that measurement is whether employees access the tools to communicate with them. You know, questions such as do they read the newsletter, do they access the corporate blog, do they find the information sessions interesting. None of these questions prove that your employee communication tools measure engagement. There is one key reason; you are measuring the acceptance of communication tools, not measuring employee communication strategy. So here’s what you do.Every org
Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.
Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, bold
Change is critical to your success and happiness. I cringe to think what might happen in our lives if we don't allow ourselves the opportunity to make the appropriate changes. Sure, we can pretend that we don't need to change, that there is nothing wrong with our lives. Then, however, we soon forget the consequences of not taking action and making the changes we know we need to make. One story that illustrates this point well is from Samuel Whitman. The ice storm wasn't generally destructive. True, a few wires came down, and there was a sudden jump in acciden
Why?
Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers.
Or worse, your marketing messages never get delivered at all.
With all this in mind, here are some ideas and resources to consider for your marketing:
• Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ problems or pains.
If you think you have a knack for writing, a great book on the subject is The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly. Or you can find copywriters who can do the job for you by searching on the Internet using phrases like “B2B copywriter” or “direct mail copywriter.”
• Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.
• Instead of using costly give-aways, make compelling “how-to” information offers or “buy now” calls-to-action that will get prospective customers to respond.
Mark Joyner’s book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.
• Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to address the envelopes too.
Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.
Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, boldf
Stamps are used all over the world to indicate a number of messages and seals of specific institutions and corporations. A stamp may be defined as a distinguishing mark or impression used by individuals or firms to represent certain memos. The first stamp was used in the army to indicate any changes made in the policies.Stamps can be categorized into Postage stamps that are used for the delivery of postal mail, Revenue stamps that are often used on government documents. Rubber stamps are very widely used in companies, businesses and other offices as devices that are us
With all this in mind, here are some ideas and resources to consider for your marketing:
• Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ problems or pains.
If you think you have a knack for writing, a great book on the subject is The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly. Or you can find copywriters who can do the job for you by searching on the Internet using phrases like “B2B copywriter” or “direct mail copywriter.”
• Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.
• Instead of using costly give-aways, make compelling “how-to” information offers or “buy now” calls-to-action that will get prospective customers to respond.
Mark Joyner’s book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.
• Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to address the envelopes too.
Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.
Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, bold
In my earlier article “Who’s Got The Monkey Now? How To Find Out How Well You Manage Your Time” (http://www.nationallearning.com.au/index_files/HowToMakePeopleFeelBetterAtWork.htm) , I suggested that you may be caring for a cageful of monkeys (other people’s problems) unless you are managing your time effectively, and in particular delegating.For managers, there are two key aspects to successful delegation: Having people to whom one can delegate, andSelecting the most appropriate tasks to delegate If you are not a man
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ problems or pains.
If you think you have a knack for writing, a great book on the subject is The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly. Or you can find copywriters who can do the job for you by searching on the Internet using phrases like “B2B copywriter” or “direct mail copywriter.”
• Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.
• Instead of using costly give-aways, make compelling “how-to” information offers or “buy now” calls-to-action that will get prospective customers to respond.
Mark Joyner’s book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.
• Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to address the envelopes too.
Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.
Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, bold
Your mission, legal assistants, should you decide to accept it, is to handle many of your boss’ phone calls. A good legal assistant continually strives to free up the attorney’s time for court appearances, meetings, and more in-depth legal research. After all, this is how an attorney earns his fees. But in order to have fees that can be earned, new work must materialize. The majority of new work for attorneys comes in the form of phone calls. Handle these phone calls wisely.The ability to filter through types of phone calls and handle as much of the phone work as
• Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.
• Instead of using costly give-aways, make compelling “how-to” information offers or “buy now” calls-to-action that will get prospective customers to respond.
Mark Joyner’s book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.
• Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to address the envelopes too.
Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.
Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, bold
When it comes to budget planning you need a solid plan that will map out what it is you need to be doing with your money. If you don’t have a budget then you are out spending money and really aren’t making sure you have enough to pay your bills or even that you have enough set aside for emergencies or retirement. So, it is important to have budget planning software that will help you create your budget and follow it each month. That way you will spend only what needs to be spent and save whatever amount it is you want to save. Budgeting software is excellent because it does a
Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.
Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, boldface, etc.) works with both those prospects who prefer to read all the details and those who prefer to get right to the bottom line.
You can also use postcards as a less costly alternative. Companies like amazingmail.com, modernpostcard.com or touchpointmail.com can help you get your postcards designed, printed and mailed cost-effectively.
E-mails to your opt-in list of prospects are another option to developing more costly mailers. For a comprehensive listing of email service providers, see page 26 of BtoB’s Marketers Resource Guide-2006 available at BtoBonline.com
• Instead of creating printed brochures, consider printing pages from your Web site instead. If you’re worried about your company’s image, place them in a glossy file folder, imprinted with your logo.
• Instead of developing seminars, workshops, or executive briefings on your own, consider partnering-up with another company to or organization to co-produce an event, or simply take your prospects as your guest to Microsoft or other large organization events on the subject.
• Instead of paying for custom photography, consider low-cost stock photo websites like istockphoto.com or photos.com.
• In addition to hiring full-time people, consider part-timers to help get the marketing job done.
As my oldest daughter just started kindergarten, I’ve met a number of moms (and a few Mr. Moms) who are ready to go back to work after taking a few years off to raise their children, but now only want to work part-time.
If you need specialized expertise on a project-by-project basis, consider hiring independent contactors like copywriters, designers or event coordinators.
And if you’re willing to trade experience for enthusiasm, consider hiring one or more interns from your local college or university.
So, next time you find yourself thinking about how to make your marketing perfect, I challenge you to think instead about what constitutes
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