at will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

In order to be successful in marketing, the marketing mix principles (also known as the 4 p's) must be applied. They are used by business as tools to assist them in pursuing their object

Most people define marketing as promotion that takes form of advertising on TV, radio, etc. In reality the concept of marketing consists of a lot more functions. The purpose of marketing is to define consumer’s needs and wants, and to combine different strategies in the most efficient way. Marketing is a consumer oriented concept. In this article I will discuss the different marketing functions and their implementation in the business world.

Marketing is an activity to enhance the flow of goods, services and ideas from producers to consumer needs and wants. Marketing strategies are using advertisements in order to satisfy customers, promote and sell the products, services or ideas in an effective ways. Everyone have their own needs, wants and demands, and in order to satisfy these unlimited desires, we would need goods and services provided to us. These needs are generally characterized into three types, and they are physical needs, such as food, warmth clothes and safety. Social needs for belonging and affection. Individual needs mainly for knowledge and self-expression. Knowing the basic needs of human, marketing concept can then be applied. Marketing objectives, goals and targets have to be monitored and met, competitor's strategies be analyzed, anticipated and exceeded. Through effective use of market and marketing research, organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

In order to be successful in marketing, the marketing mix principles (also known as the 4 p's) must be applied. They are used by business as tools to assist them in pursuing their objecti

ifferent marketing functions and their implementation in the business world.

Marketing is an activity to enhance the flow of goods, services and ideas from producers to consumer needs and wants. Marketing strategies are using advertisements in order to satisfy customers, promote and sell the products, services or ideas in an effective ways. Everyone have their own needs, wants and demands, and in order to satisfy these unlimited desires, we would need goods and services provided to us. These needs are generally characterized into three types, and they are physical needs, such as food, warmth clothes and safety. Social needs for belonging and affection. Individual needs mainly for knowledge and self-expression. Knowing the basic needs of human, marketing concept can then be applied. Marketing objectives, goals and targets have to be monitored and met, competitor's strategies be analyzed, anticipated and exceeded. Through effective use of market and marketing research, organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

In order to be successful in marketing, the marketing mix principles (also known as the 4 p's) must be applied. They are used by business as tools to assist them in pursuing their object

ir own needs, wants and demands, and in order to satisfy these unlimited desires, we would need goods and services provided to us. These needs are generally characterized into three types, and they are physical needs, such as food, warmth clothes and safety. Social needs for belonging and affection. Individual needs mainly for knowledge and self-expression. Knowing the basic needs of human, marketing concept can then be applied. Marketing objectives, goals and targets have to be monitored and met, competitor's strategies be analyzed, anticipated and exceeded. Through effective use of market and marketing research, organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

In order to be successful in marketing, the marketing mix principles (also known as the 4 p's) must be applied. They are used by business as tools to assist them in pursuing their object

ing the basic needs of human, marketing concept can then be applied. Marketing objectives, goals and targets have to be monitored and met, competitor's strategies be analyzed, anticipated and exceeded. Through effective use of market and marketing research, organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

In order to be successful in marketing, the marketing mix principles (also known as the 4 p's) must be applied. They are used by business as tools to assist them in pursuing their object

at will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization.

In order to be successful in marketing, the marketing mix principles (also known as the 4 p's) must be applied. They are used by business as tools to assist them in pursuing their objectives. The 4p's are as follows: Product When an organization introduces a product into a market, they must understand the purpose of the product and who its targeting to.

Level 1: Core Product: This is the most basic level which addresses the question 'what the customer is really buying?' For example, when a customers purchase a camera, they are buying more then just a camera but also purchasing their memories.

Level 2 Actual Product: All cameras capture memories. The aim is to ensure that your potential customers purchases yours. The strategy at this level involves organizations branding, adding features and benefits to ensure that their product offers a differential advantage from their competitors.

Level 3: Augmented product: This is the section where additional non-tangible benefits should be included. Competition at this level is based around after sales service, warranties, delivery and so on.

Besides understanding the three levels of products, many other factors and decisions have to be taken into consideration. These include:

Product design Product quality Product features Branding Pricing

Fixed and variable costs; Competition; Company objectives; Proposed positioning strategies; Target group and willingness to pay. An organization can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve.

Penetration pricing: W