lar type of food is common, and the longer you deprive yourself, the more you crave. So what is the answer? Experts consider that allowing yourself a reasonable amount of the foods you most desire, as part of a balanced diet, is the best approach, but what is a reasonable amount and what if you can’t stop?

Recently many people have been able to overcome

Does this sound too good to be true? In fact, the truth is that most diets don’t work because our relationship to food is so complex. Most of us don’t just eat because we need vitamins, minerals and so on to keep our bodies functioning, we eat for emotional reasons.

As children, many of us were rewarded for good behaviour with sweets, cake or similar treats and, as adults, we go on rewarding ourselves with unhealthy food.

Advertising has become an integral part of our everyday lives, providing us with constant images of delicious meals and snacks, with the subtle message that we’ll feel better, sexier, more alive if we indulge. This in turns leads us to feel deprived if we refuse the constant temptation of sugar and fat-filled dishes. Food manufacturers also do their best to entice us with textures, aromas and appearance, appealing to all the senses, not just that of taste.

Have you ever experienced any of the following:

You starved yourself on a low calorie diet, got so hungry you went on a binge and totally blew the diet.

You started a healthy eating plan with great intentions but couldn’t control your cravings for sugar.

You were doing well with your diet, until you got stressed out at work and went on a chocolate binge.

You’d been on a diet for a week or two, but then had a major argument

with someone close to you and you raided the cookie jar.

Craving for a particular type of food is common, and the longer you deprive yourself, the more you crave. So what is the answer? Experts consider that allowing yourself a reasonable amount of the foods you most desire, as part of a balanced diet, is the best approach, but what is a reasonable amount and what if you can’t stop?

Recently many people have been able to overcome c

treats and, as adults, we go on rewarding ourselves with unhealthy food.

Advertising has become an integral part of our everyday lives, providing us with constant images of delicious meals and snacks, with the subtle message that we’ll feel better, sexier, more alive if we indulge. This in turns leads us to feel deprived if we refuse the constant temptation of sugar and fat-filled dishes. Food manufacturers also do their best to entice us with textures, aromas and appearance, appealing to all the senses, not just that of taste.

Have you ever experienced any of the following:

You starved yourself on a low calorie diet, got so hungry you went on a binge and totally blew the diet.

You started a healthy eating plan with great intentions but couldn’t control your cravings for sugar.

You were doing well with your diet, until you got stressed out at work and went on a chocolate binge.

You’d been on a diet for a week or two, but then had a major argument

with someone close to you and you raided the cookie jar.

Craving for a particular type of food is common, and the longer you deprive yourself, the more you crave. So what is the answer? Experts consider that allowing yourself a reasonable amount of the foods you most desire, as part of a balanced diet, is the best approach, but what is a reasonable amount and what if you can’t stop?

Recently many people have been able to overcome

ion of sugar and fat-filled dishes. Food manufacturers also do their best to entice us with textures, aromas and appearance, appealing to all the senses, not just that of taste.

Have you ever experienced any of the following:

You starved yourself on a low calorie diet, got so hungry you went on a binge and totally blew the diet.

You started a healthy eating plan with great intentions but couldn’t control your cravings for sugar.

You were doing well with your diet, until you got stressed out at work and went on a chocolate binge.

You’d been on a diet for a week or two, but then had a major argument

with someone close to you and you raided the cookie jar.

Craving for a particular type of food is common, and the longer you deprive yourself, the more you crave. So what is the answer? Experts consider that allowing yourself a reasonable amount of the foods you most desire, as part of a balanced diet, is the best approach, but what is a reasonable amount and what if you can’t stop?

Recently many people have been able to overcome

healthy eating plan with great intentions but couldn’t control your cravings for sugar.

You were doing well with your diet, until you got stressed out at work and went on a chocolate binge.

You’d been on a diet for a week or two, but then had a major argument

with someone close to you and you raided the cookie jar.

Craving for a particular type of food is common, and the longer you deprive yourself, the more you crave. So what is the answer? Experts consider that allowing yourself a reasonable amount of the foods you most desire, as part of a balanced diet, is the best approach, but what is a reasonable amount and what if you can’t stop?

Recently many people have been able to overcome

lar type of food is common, and the longer you deprive yourself, the more you crave. So what is the answer? Experts consider that allowing yourself a reasonable amount of the foods you most desire, as part of a balanced diet, is the best approach, but what is a reasonable amount and what if you can’t stop?

Recently many people have been able to overcome craving and binge eating with very little effort, using an alternative treatment known as Emotional Freedom Technique or EFT. This is a simple and effective technique, which you can learn quickly and do anywhere, to deal with both chronic and acute cravings.

What exactly is EFT? EFT is based on acupuncture and involves tapping on points on the face and upper body, whilst repeating phrases which relate to the emotional issue with which you are dealing. For example, you might say “Even thought I really want to eat that chocolate bar, I love and accept myself completely”. Or “Although I know I’ll be tempted to eat my grandmother’s cakes every Sunday”. Often EFT will trigger feelings related to situations in which you comfort eat. You can then tap on those feelings until the issue no longer has a negative impact. In this way, you can get rid of limiting beliefs which are sabotaging your attempts to lose weight. And EFT can be used for just about any area of your life which you would like to change.

© Waller Jamison 2007