Casual Articles - Business

Transform Your Organization With Facilitative Leadership
So, facilitative leadership: is leading by committee ... not!It is not about getting everyone together and asking, "what do you and you think?" Everything cannot be decided via committee! Especially if your work involves things like law enforcement or the military. The front lines are not the place to take a 'straw poll'. Even as I say this, and even i

at could have happened...

2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The ackno

Why Google Groups Are Important To Marketing
One of the most powerful tools for marketing on the internet today is Google. Many startup internet businesses are aware of Google monetizers such as adsense for content, search, and referral but aren’t aware of the flip side of this coin. The flip side being those that actively advertise to promote traffic and revenue.If you plan to advertise with t

I know you are a polite person...and probably say thank you to most of your clients.

But that is not what I am talking about here...

I am talking about saying thank you to the people who refer you new customers!

I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.

So why is it that I see way too many business owners take referrals for granted?

You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

Management: Do You Have A Controlling Personality?
If you manifest what many consider a "controlling personality" then I'm sure that there is a great deal of stress and tiredness associated with such a state.That is because "controlling" behavior is generated by a deep anxiety that relates to you "not being in control" of others and your environment. If you think about this for just a moment, the idea

y are "pre-sold" by the recommendation made from the referrer.

So why is it that I see way too many business owners take referrals for granted?

You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

The Top 11 Reasons Most Attorneys Don't Do Marketing
1. Attorneys are trained skeptics.Marketing requires faith and patience. Attorneys like to prod and poke a marketing effort until they can prove to their great satisfaction that there is no way it can work.-----------------------------------------------------------------------------2. Attorneys love to argue.Most lawy

real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

Tender Touch Of Apparels
There is a strong relationship between textile materials and its quality. Quality of textile materials is manifested in different ways such as aesthetic appeal, feel or hand, etc. It is basically judged by how a textile material feels when touched or handled. It is also judged by the comfort experienced. What does comfort mean? The term comfort is described a

it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

Make Money While Enjoying Yourself
You can distribute this article any way you wish!!! However you cannot change the content and you cannot claim that is yours.How to make extra money by joining a forum without investing any Money.To earn money you just need to join at this New Forum & without investing any Money.This new type of Forum is very similar to huge Social Sites

at could have happened...

Continuing our second scenario...

The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am going to challenge you:

Implement a policy TODAY in your business that requires a thank you be sent to every person that refers another to your business. Whether the "sale" is made or not. Your bottom line will thank you...and your marketing budget could be severly reduced.

Thanks for reading.

Sometimes it is the little things that can produce BIG results in our businesses.

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As a cleaning company we get called in to carry out builders cleans on new builds and refurbishments. Time and time again what we see is that the designer has had something built, laid or put in place solely on the grounds that it looks good with no regard as to how it will stand up to use or the practicalities of trying to keep it clean and looking good. They produce their design, see it through to the finish and then walk away. Only later does it become apparent that it is completely impractical from a cleaning point of view but they do not seem to learn from their mistakes because the same ones keep being repeated.

Have you been considering a Mobile Automotive type business lately? Many people like cars and consider starting their own business but may not have the $100,000 to $500,000 needed to start an automotive business. They consider perhaps starting a business that they can run from their homes. What about a mobile oil changing business? Is it a viable business to start and run?

Firing - HOW TO OVERCOME YOUR FEAR: Firing an employee can be a fear-invoking situation, but it doesn't have to be. Guidelines are introduced which help to lessen the fear.

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