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  • Casual Articles - Why Repetition is So Important for Marketing Success

    Why Follow the Accounting Rules
    Most people find financial statements identical to a foreign language. To ensure that financial statements are easier to understand, there is a set of rules and practices known as the generally accepted accounting principles (GAAP). Development of these rules provides a basic guideline accounting because I think it’s fair to say that it can get obtuse at times. There are a lot of variations to the meaning so here is the best answer. It’s the generally accepted accounting r
    gly think it takes only one marketing piece to get a prospect to buy. They will send o
    Customer Service – Customers Serving Customers?
    Did you know that an online business forum could pay significant dividends in customer service?Customer service is a very important aspect of your online business. Some businesses err on the side of too little interest shown to customers while others can be extremely overbearing and smother a new client until they consider a restraining order.There is a middle ground that can show your customers you care without pushing them to make an additional purchase. The
    In this marketing article I want to discuss one of the most important aspects of successful marketing – repetition. Successful companies use marketing repetition. Unsuccessful companies do not.

    As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send o

    Using Answering Services for Your Business
    Companies that specialize in taking and recording missed calls from the subscriber to the service are known as answering services. These services essentially perform the function of the basic telephone answering machine. Like an answering machine, answering services usually offer their customers the ability to record a voice message. This message plays to callers after a given number of rings. The service holds the voice message, and any recordings left by callers. The costu
    ssful marketing – repetition. Successful companies use marketing repetition. Unsuccessful companies do not.

    As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send o

    Tips for Job Interviews
    Many people are extremely anxious before a job interview. However, if you prepare your answers and technique in advance, they can be a lot less stressful. Here are some tips to make interviews a more pleasant experience.Any job interview is a 2 way process, with both parties assessing the other to see if there is a good match. However, although you will be given the opportunity to ask questions towards the end of the interview, the employer should do most of the quest
    ful companies do not.

    As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send o

    Calculating the Human Costs of Downsizing
    Downsizing is never an easy decision. There is an inherent conflict between protecting the company’s interests and that of employees. This balancing act can be a real dilemma for an organization as it tries to insure its long-term survival, and its desire to protect the welfare of its employees.Handled improperly, a company downsizing can damage the public standing of both the organization and its management. People have long memories, and after a difficult time an or
    d there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send o
    Why Immediate-Leveraged-Income?
    There is an undeniable shakeup in corporate America; downsizing and layoffs, women hitting glass ceilings as promotions pass them by, large corporations dumping their employee retirement plans, and the frightening “finished at forty” syndrome.If you are employed by a corporate company the battle cry is loud and clear – QUIT before you are let go.But there’s hope. The Internet is the single most powerful force on our planet today. What took radio 38 years and
    gly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a list of prospects and wonder why so few people (or zero people) purchased their product or service. Or, they will place one ad in a trade publication and wonder why they received few or zero sales.

    The reason for their lack of success is simple. It takes repetitive marketing over tim

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