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Casual Articles - How Segmentation Can Help You to Win More Business
When John was promoted to his first management job, his boss gave him a book about twelve traits a leader must have. His father gave him a different book about the characteristics of great leaders. His sister sent him an article about the new leadership. And his brother-in-law sent him a different article on the same subject, but with different advice.When John's wife, Susan, walked into the den that night, she found him grimly staring into space. The b
You are seen as an expert
P
1.0 A timely reminderIn a recent decision in a New South Wales court it was found that an employee was psychologically injured and that contributing factors such as not having a job description and controlling management behaviours were responsible. The employee was subsequently awarded $500,000.00 for psychological injury.Not having a clear job description can lead to significant expense, declining morale and uncertainty. In this is the case, you t
'Communicating with groups of people who have similar needs.'
The benefits of this approach include: getting more attention; being seen as an expert; relevant messages for defined groups; more effective marketing.
Get more attention
In the 21st Century - we are all inundated by marketing messages. It is said that we are swamped by some 5,000 on an average day. So how do you ensure that your 'marketing arrows' get through?
The answer is to create compelling, consistent and relevant messages for defined groups of people.
When you talk to a defined group ('market segment') about their concerns - it is much easier to get their attention. After all, you are talking about their challenges and their issues.
You are seen as an expert
P
Forums that you frequently post on can be an excellent source of interested contacts as long as you do it tactfully.First, The Proper Use Of Forum Signatures (sigs).Putting a small signature on the bottom of your posts in a forum you frequent is a very good way of getting people to your site. Most forum's allow you to specify a sig in your profile or account settings.There are wrong ways to do it, but no right way written in sto
The benefits of this approach include: getting more attention; being seen as an expert; relevant messages for defined groups; more effective marketing.
Get more attention
In the 21st Century - we are all inundated by marketing messages. It is said that we are swamped by some 5,000 on an average day. So how do you ensure that your 'marketing arrows' get through?
The answer is to create compelling, consistent and relevant messages for defined groups of people.
When you talk to a defined group ('market segment') about their concerns - it is much easier to get their attention. After all, you are talking about their challenges and their issues.
You are seen as an expert
P
Losing good employees is not only an expense in terms of time, effort and the associated cost of finding a suitable replacement but also in the untold cost of loosing valuable knowledge and experience that is unique to the organization; Loosing good employees is a problem where prevention is most definitely the best cure.It is inevitable that employees will leave from time to time but a good employer will want to know why an employee has decided to leave t
In the 21st Century - we are all inundated by marketing messages. It is said that we are swamped by some 5,000 on an average day. So how do you ensure that your 'marketing arrows' get through?
The answer is to create compelling, consistent and relevant messages for defined groups of people.
When you talk to a defined group ('market segment') about their concerns - it is much easier to get their attention. After all, you are talking about their challenges and their issues.
You are seen as an expert
P
It is vain to do with more what can be done with less. William of Ockham This is Ockham’s famed Razor. A shorthand version of the razor might be, “keep it simple.” When complexity is added to a relationship, process or organization without good reason, the result is usually a loss of focus, clarity and effectiveness. Roles become blurred, goals are uncertain and success is haphazard. Bureaucracies ar
The answer is to create compelling, consistent and relevant messages for defined groups of people.
When you talk to a defined group ('market segment') about their concerns - it is much easier to get their attention. After all, you are talking about their challenges and their issues.
You are seen as an expert
P
The history of the species as described by Evolutionists discuss the theory of hunter-gatherer tribes roaming around, having seasonal patterns knowing where to find the food and transporting themselves by walking. Later agriculture based became prevalent as the most recent activity. And we know from written history of the last 10,000 years that mankind transported them selves for water, food, battle and later trade on the backs of animals, in the hulls of boats a
You are seen as an expert
People like dealing with specialists. Imagine that you are the Senior Partner of a firm of accountants. You need a new website.
You find a couple of local web development companies. On the first homepage, it proclaims:
'We build websites. No job too small. Free quotations.'
The second homepage says:
'We build websites for professional services firms. We help you to keep your clients happy and to find more of them!'
Who are you going to call?
Being seen as an expert in your field helps to differentiate your enterprise. If you are in a crowded marketplace, this has got to be good news.
More effective marketing
This benefit happens because your marketing efforts are now 'singing off the same h
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