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Casual Articles - Outrageous Testimonials Rule
Local businesses are often the best places to sell your original arts and crafts. If your goal is gallery representation, local sales can build your reputation, and fill in your resume. In addition, income from local sales can exceed what you earn with some galleries.JOIN REGIONAL ART ASSOCIATIONSMost communities have an art association of some kind. You'll find them listed in the yellow pages of your local phone book, and sometimes on
I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web.
As you can see, there are several options in using testimonials, but
By: Donald J. Eversdyk February 18, 2007The latest fashion trend that seems to be becoming the norm is the way people dress. Whether it is for work, daily activities, or a special event, people are lowering their standards. Seems everywhere I go lately either people don’t care what they look like, are just plain lazy, or a combination of both. I’d like to give you three examples that happened to me in the past month.A company was hold
One way to do this is by having other people (3rd parties) tell the visitor how incredible she is. These statements are called testimonials, and are one of the most powerful components of an effective marketing message.
Thanks to technology, you can pepper your website with testimonials in several formats: 1. Written 2. Audio 3. Video
If you are not currently using testimonials, start with easy ones. Email your best clients and ask them to write a testimonial for you. This is often difficult for the client, as they don't always know how to put their feelings concisely into a powerful statement. They want to, but they need your guidance.
You can write it for them and ask them to simply edit it – most people really appreciate this as it saves them time. This is NOT the time to be shy or humble!! Write it from their perspective and really rave about how great you and your product are, and the dramatic results. Be shameless and outrageous!
The more outrageous you are, the more likely you are to provoke that critical emotional connection, causing the reader to connect with your message and make a purchase.
You can also give the client a list of questions to answer to help them create their own testimonial. Be very specific and benefits oriented. Remember the point of this work – to motivate a visitor to keep reading, to ask for more information from you, to make a purchase. The testimonial, while about the past client, really needs to address the wants and needs of the prospect!
Here's an example from an attendee of my most recent group program:
"I think you are great and really know your stuff! I also know that it's up to the person to take your information and do something with it! And you provide that information very personally, clearly, and motivationally!"
Heather Dubin, Certified Permanent Makeup Artist Tarzana, CA
Audio and video clips from your clients can also really speed up the relationship-building process. They are a little more technically challenging, but most web developers can easily do this for you.
You can put written testimonials in your written content on your site, as well as grouped together on one page. You can put them on your home page, too, but if you plan to include audio and/or video testimonials, the home page is a fabulous place for those.
I also recommend putting the clients' pictures, full names and geographic locations with some of the better testimonials, so the visitor can really identify with them. Separating these from the rest of the text by putting them in a box draws more attention to them. Scroll down about half way to see an example here: http://www.amarketingstrategy-plan.com
I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web.
As you can see, there are several options in using testimonials, but o
When you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them.A few years back we were faced with the problem of how to handle our free water cups. It seems some of our customers were filling them with the fountain drinks instead of water. This was, of course, was theft - pure and simple, but we felt confronting the guilty customers would create a bad atm
You can write it for them and ask them to simply edit it – most people really appreciate this as it saves them time. This is NOT the time to be shy or humble!! Write it from their perspective and really rave about how great you and your product are, and the dramatic results. Be shameless and outrageous!
The more outrageous you are, the more likely you are to provoke that critical emotional connection, causing the reader to connect with your message and make a purchase.
You can also give the client a list of questions to answer to help them create their own testimonial. Be very specific and benefits oriented. Remember the point of this work – to motivate a visitor to keep reading, to ask for more information from you, to make a purchase. The testimonial, while about the past client, really needs to address the wants and needs of the prospect!
Here's an example from an attendee of my most recent group program:
"I think you are great and really know your stuff! I also know that it's up to the person to take your information and do something with it! And you provide that information very personally, clearly, and motivationally!"
Heather Dubin, Certified Permanent Makeup Artist Tarzana, CA
Audio and video clips from your clients can also really speed up the relationship-building process. They are a little more technically challenging, but most web developers can easily do this for you.
You can put written testimonials in your written content on your site, as well as grouped together on one page. You can put them on your home page, too, but if you plan to include audio and/or video testimonials, the home page is a fabulous place for those.
I also recommend putting the clients' pictures, full names and geographic locations with some of the better testimonials, so the visitor can really identify with them. Separating these from the rest of the text by putting them in a box draws more attention to them. Scroll down about half way to see an example here: http://www.amarketingstrategy-plan.com
I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web.
As you can see, there are several options in using testimonials, but
Six months into our coaching, Jana shared that she was scared. She had been investing hand-over-fist in her marketing campaigns and still hadn’t seen any new revenue coming in. The fear was building up, the debt was starting to feel insurmountable, and Jana was getting overwhelmed.At first, I was stumped. I knew that we had created a powerful plan. Jana was in my coaching program and also had an excellent marketing mentor. Her product was exce
Here's an example from an attendee of my most recent group program:
"I think you are great and really know your stuff! I also know that it's up to the person to take your information and do something with it! And you provide that information very personally, clearly, and motivationally!"
Heather Dubin, Certified Permanent Makeup Artist Tarzana, CA
Audio and video clips from your clients can also really speed up the relationship-building process. They are a little more technically challenging, but most web developers can easily do this for you.
You can put written testimonials in your written content on your site, as well as grouped together on one page. You can put them on your home page, too, but if you plan to include audio and/or video testimonials, the home page is a fabulous place for those.
I also recommend putting the clients' pictures, full names and geographic locations with some of the better testimonials, so the visitor can really identify with them. Separating these from the rest of the text by putting them in a box draws more attention to them. Scroll down about half way to see an example here: http://www.amarketingstrategy-plan.com
I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web.
As you can see, there are several options in using testimonials, but
In a franchise in Company, training never stops. There is the initial training, training the trainers and constant ongoing training. This must be done to ensure consistency, quality control and customer service.Stands ongoing training never stops in franchise companies, I decided to add an additional clause in our franchising agreements to address this issue. Below is a copy of what I came up with for my franchising company;4.3 On-Go
You can put written testimonials in your written content on your site, as well as grouped together on one page. You can put them on your home page, too, but if you plan to include audio and/or video testimonials, the home page is a fabulous place for those.
I also recommend putting the clients' pictures, full names and geographic locations with some of the better testimonials, so the visitor can really identify with them. Separating these from the rest of the text by putting them in a box draws more attention to them. Scroll down about half way to see an example here: http://www.amarketingstrategy-plan.com
I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web.
As you can see, there are several options in using testimonials, but
Dubai is a modern city with all the amenities of years. For years, it has been an attraction point for many people around the world and especially those from sub-continent. Just about every other person in Sub-Continent wants to attain first-class jobs in Dubai and get settled here. At present, Dubai is home to an assorted and stimulating blend of vibrant and young professionals from all around the globe that are paying their part in the development
I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web.
As you can see, there are several options in using testimonials, but one thing on which all the marketing experts agree – testimonials are extremely effective!
Let me know if I can help you with yours.
Copyright (c) 2006 Audrey Burton
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