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  • Casual Articles - Freelance for a Living? Learn How to Increase Your Client List During the Slow Summer Season

    Annual General Meetings (AGM)
    When you are looking to hold an annual general meeting (AGM), there are a variety of things to consider when selecting an appropriate venue to host the gathering. Not only will you be looking for a suitable professional venue to reflect the image and purpose of t
    nounce a new service, a sale, discount, etc.

    Be sure that when you contact clients, you offer a benefit to them, not just an announcement about you. Eg, say something to your clients like: "Our website -- new launched! -- allows you to contact us 24/7 with your project details and receive a quote/proposal much quicker!"

    <

    Focusing on Consistency (Part 1)
    When we aim for consistency in our communications, values, messages, images, offerings, and the customer experiences we create, we take another significant step toward developing long-lasting and meaningful customer relationships that will boost our bottom line.As you know, the slow season is here -- June, July & August are notoriously slow for many industries. Following are three things you can do to ensure that work continues to flow during this slow period -- no matter what type of business you have.

    1. Continue to advertise: Many freelancers stop marketing because they aren't getting the response they're accustomed to during this period. BUT, this is a mistake. Why?

    Because you have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on vacation (hence, not advertising either), you will have less competition during this time. Who knows, your mailer could land on that prospective client's desk just as his regular writer, editor, graphic designer, etc. is off on that month-long summer cruise. Bang, a new client!

    2. Prepare new marketing/sales material: Been meaning to update your brochure, change your website (or get one), start a newsletter? Now is the perfect time to do this and get them out to clients. A fresh look can bring in new clients and it is the perfect time to contact old clients and announce a new service, a sale, discount, etc.

    Be sure that when you contact clients, you offer a benefit to them, not just an announcement about you. Eg, say something to your clients like: "Our website -- new launched! -- allows you to contact us 24/7 with your project details and receive a quote/proposal much quicker!"

    <

    Single Digit Interest Rates for Bankrupts and Bad Credit Loans
    Approach any person in the street and ask them to describe home loans for people in a bad credit or bankruptcy situation. I can say with almost full certainty that the majority of these people you speak to will say that a bad credit mortgage will incur huge inter
    ey aren't getting the response they're accustomed to during this period. BUT, this is a mistake. Why?

    Because you have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT advertising going to bring in more customers?

    Further, as everyone else is on vacation (hence, not advertising either), you will have less competition during this time. Who knows, your mailer could land on that prospective client's desk just as his regular writer, editor, graphic designer, etc. is off on that month-long summer cruise. Bang, a new client!

    2. Prepare new marketing/sales material: Been meaning to update your brochure, change your website (or get one), start a newsletter? Now is the perfect time to do this and get them out to clients. A fresh look can bring in new clients and it is the perfect time to contact old clients and announce a new service, a sale, discount, etc.

    Be sure that when you contact clients, you offer a benefit to them, not just an announcement about you. Eg, say something to your clients like: "Our website -- new launched! -- allows you to contact us 24/7 with your project details and receive a quote/proposal much quicker!"

    <

    Accounting And The Consignor
    In the dealer-agent relationship, the agent merely undertakes to sell the goods on behalf of the dealer at the best possible price. For these services, he receives compensation in the form of commission on the sales. Until the goods have been sold, they remain t
    OT advertising going to bring in more customers?

    Further, as everyone else is on vacation (hence, not advertising either), you will have less competition during this time. Who knows, your mailer could land on that prospective client's desk just as his regular writer, editor, graphic designer, etc. is off on that month-long summer cruise. Bang, a new client!

    2. Prepare new marketing/sales material: Been meaning to update your brochure, change your website (or get one), start a newsletter? Now is the perfect time to do this and get them out to clients. A fresh look can bring in new clients and it is the perfect time to contact old clients and announce a new service, a sale, discount, etc.

    Be sure that when you contact clients, you offer a benefit to them, not just an announcement about you. Eg, say something to your clients like: "Our website -- new launched! -- allows you to contact us 24/7 with your project details and receive a quote/proposal much quicker!"

    <

    Collection Agencies; Not Just for Big Business
    One of the reasons small businesses write off a great deal of loss is that they don't realize how easy and affordably it can be to hire collection agencies to recover bad debt. Developing a success-driven mindset and taking action like your larger competitors is
    er cruise. Bang, a new client!

    2. Prepare new marketing/sales material: Been meaning to update your brochure, change your website (or get one), start a newsletter? Now is the perfect time to do this and get them out to clients. A fresh look can bring in new clients and it is the perfect time to contact old clients and announce a new service, a sale, discount, etc.

    Be sure that when you contact clients, you offer a benefit to them, not just an announcement about you. Eg, say something to your clients like: "Our website -- new launched! -- allows you to contact us 24/7 with your project details and receive a quote/proposal much quicker!"

    <

    Medical Billing - Hiring A Staff
    If you're in the medical billing business, or plan to get into it, one of the most important things you're going to have to do is hire a staff of billers. This may sound easy but it is far from it. In this installment, we're going to cover some basic things that
    nounce a new service, a sale, discount, etc.

    Be sure that when you contact clients, you offer a benefit to them, not just an announcement about you. Eg, say something to your clients like: "Our website -- new launched! -- allows you to contact us 24/7 with your project details and receive a quote/proposal much quicker!"

    3. Update service offerings: Summer is the perfect time to master that new software, learn AMA, develop a webinar (web seminar). Whatever it is, this is the perfect time to update the services/skills you offer.

    So, instead of slogging through summer waiting for the busy season to roll around (unless that's what you want), you can keep growing that client list while laying the groundwork for an even more profitable busy season.

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