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Casual Articles - How to Get Great Audience Feedback, at Little Cost (Case Study)
Those who at one time or another have been laid off from a job and found themselves looking for a new one know that sometimes the pressure and uncertainty of these times can leave you feeling unsupported in your need for confidence and security.At a time when your ability to present your skills, experience and other positive traits is being called upon, you may wonder where your confidence and poise are hiding. And if the situation isn't difficult enough, as time wanes, you may find yourself feeling greater pressure and less certain of your qualifications in a fast-changing business world.
The Results
In a recent conversation, Peeler reported that response to her invitation has been strong. "We have more people than we can use who have expressed interest in participating and even have a waiting list should replacements be needed. We've established an ongoing dialogue with the gro
Finding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions – and listen closely to the responses. Only then can you determine if the Franchise opportunity is the right fit for you. So whether it’s food services like burgers or coffee, professional ser
Foundation News and Commentary (FN&C), the flagship publication of the Council on Foundations (a major membership association of foundations), has a subscriber base equally split between foundations and nonprofits. It is one of the premier publications of the nonprofit sector.
As we all know, reaching and meeting the needs of two somewhat diverse audiences can be difficult. It is challenging to be specific enough to address issues that are segment-specific while general enough to cover areas of common interest. Foundation News and Commentary does a great job.
The Challenge
In mid-2003, Managing Editor Heather Peeler found herself facing a real challenge. The FN&C staff was eager to make some significant changes to the magazine, on both the content and design sides. Peeler recalls, "We were planning on doing a number of new things with the magazine – including re-design, possible content additions and more. When considering these changes, I realized that it would be a great help to have a group of readers that I could turn to and check in with on new ideas as they come along."
The Strategy
Peeler decided she'd act on this idea and incorporated a call for help in the next online and print issues of FN&C. It read:
"LOOKING FOR A FEW GOOD READERS: Foundation News & Commentary is putting together a Readers Panel to help the magazine through a redesign, test out a new resource directory, and more. Panel members should be available to answer questions, preview new services and share their opinions. The time commitment is no more than a few hours per quarter. And as a "thank you" for their service, panelists will receive a 15% discount on all Council publications."
The Results
In a recent conversation, Peeler reported that response to her invitation has been strong. "We have more people than we can use who have expressed interest in participating and even have a waiting list should replacements be needed. We've established an ongoing dialogue with the gro
OK. The stats for 2005 are in.1. Women make up about half the American work force.2. Women hold about half the managerial positions.3. Women earn just 73 percent of what men earn in the same jobs.4. Women hold only 5 percent of the country’s top-paying jobs.5. Just eight of the Fortune 500 companies have women CEO’s.The secret to changing this situation is learning to communicate more effectively.Molly Dickinson Shepard just wrote a book called “Stop Whining and Start Winning.” She contends that women, who are said to come from Venus, need to lea
The Challenge
In mid-2003, Managing Editor Heather Peeler found herself facing a real challenge. The FN&C staff was eager to make some significant changes to the magazine, on both the content and design sides. Peeler recalls, "We were planning on doing a number of new things with the magazine – including re-design, possible content additions and more. When considering these changes, I realized that it would be a great help to have a group of readers that I could turn to and check in with on new ideas as they come along."
The Strategy
Peeler decided she'd act on this idea and incorporated a call for help in the next online and print issues of FN&C. It read:
"LOOKING FOR A FEW GOOD READERS: Foundation News & Commentary is putting together a Readers Panel to help the magazine through a redesign, test out a new resource directory, and more. Panel members should be available to answer questions, preview new services and share their opinions. The time commitment is no more than a few hours per quarter. And as a "thank you" for their service, panelists will receive a 15% discount on all Council publications."
The Results
In a recent conversation, Peeler reported that response to her invitation has been strong. "We have more people than we can use who have expressed interest in participating and even have a waiting list should replacements be needed. We've established an ongoing dialogue with the gro
The art of conducting a successful internet marketing campaign requires thought, necessary elements, defining objectives, and finally putting into motion the ideas and visualization techniques into a blended art form.Would one consider an effective internet marketing campaign a work or art? Certainly so!There is much more involved than hype and bs. There has to be a significant amount of keyword research and clear definitions of the keyword phrase that one wishes to nail a top position on Google. Determining that keyword phrase is paramount to the success of the campaign. One must b
The Strategy
Peeler decided she'd act on this idea and incorporated a call for help in the next online and print issues of FN&C. It read:
"LOOKING FOR A FEW GOOD READERS: Foundation News & Commentary is putting together a Readers Panel to help the magazine through a redesign, test out a new resource directory, and more. Panel members should be available to answer questions, preview new services and share their opinions. The time commitment is no more than a few hours per quarter. And as a "thank you" for their service, panelists will receive a 15% discount on all Council publications."
The Results
In a recent conversation, Peeler reported that response to her invitation has been strong. "We have more people than we can use who have expressed interest in participating and even have a waiting list should replacements be needed. We've established an ongoing dialogue with the gro
Custom silicone bracelets have been labeled as short-live fashion by most people. But these custom silicone bracelets have proved these people otherwise. These custom silicone bracelets were popularized by the Lance Armstrong foundation and have taken the world by storm.These custom rubber bracelets are now the hottest trend in promoting your cause, company or promoting your products. Now, you can have these rubber bracelets produced for your own purpose and for all occasions.So, you are asking what’s the best way of promoting your foundation. These custom rubber silicone bracelets
"LOOKING FOR A FEW GOOD READERS: Foundation News & Commentary is putting together a Readers Panel to help the magazine through a redesign, test out a new resource directory, and more. Panel members should be available to answer questions, preview new services and share their opinions. The time commitment is no more than a few hours per quarter. And as a "thank you" for their service, panelists will receive a 15% discount on all Council publications."
The Results
In a recent conversation, Peeler reported that response to her invitation has been strong. "We have more people than we can use who have expressed interest in participating and even have a waiting list should replacements be needed. We've established an ongoing dialogue with the gro
There are two different ways that you can use recruitment agencies to find your ideal job. This article explores how you can find your ideal job without wasting too much of your precious time.Most people have experienced the recruitment agency black hole. This is when you register with an agency, fill out every form that they ask you to complete and attend a lengthy interview with a recruitment consultant. Then you hear nothing.It is so frustrating when this happens because you have been led to believe that you will be flooded with interview offers as soon as you register. It makes
The Results
In a recent conversation, Peeler reported that response to her invitation has been strong. "We have more people than we can use who have expressed interest in participating and even have a waiting list should replacements be needed. We've established an ongoing dialogue with the group and plan to involve participants via survey, phone and online no more than one or two times a quarter so that it's not so burdensome for them to be involved."
Peeler continued, "We've worked hard to choose a panel that's representative of our readers -- online (an abridged edition available at no charge to nonsubscribers) and print subscribers, all types of foundations and nonprofits, from CEOs to program staff and assistants."
FN&C has already put the advisory panel to work. The first task was a web-based survey on the proposed editorial line-up for 2004. The panel conveyed their interest level on various topics, from 1 ("red hot", I can't read enough on this topic) to 5 (snore). Peeler and her colleagues found the panel's input to be an invaluable ingredient in finalizing content decisions.
What's Ahead for the FN&C Readers Panel
The FN&C advisory panel will next be tasked with testing the usability (efficiency and ease of use) of a planned online buyers' guide. Results will be collected via an online survey tool supplemented by one-to-one calling when needed.
Peeler is pleased to have the panel on board and comments that, "although it took some work to get this set up and rolling smoothly, the group is a hugely valuable addition to our team."
Launch Your Own Advisory Panel to Improve Programs and Marketing Results, and to Build Loyalty
FN&C's development of its Readers Panel is a great best practice for use in your organization. By launching your own advisory panel, your organization will gain an understanding of stakeholder perceptions of the organization and its programs and servic
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