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Casual Articles - Top Speaker Asks: How Has McDonald’s Been Able To Sell Billions of Mediocre Hamburgers?
Plan your financial future after college, through your twenties and beyond.A new car is the first purchase most college graduates want to make directly after graduation. You may ask yourself, what is the matter with being rewarded with something nice after completing such a hard task that you ha
The challenge for many businesses is to deliver value in increasingly competitive circumstances. With global sourcing a reality, no longer can even smaller enterprises expect to “feed” well in their eco-systems without attracting the attention of poachers and capable adversa
Learn how to write a press release and avoid expensive advertising as you grow your business.A full page ad in an industry journal can cost almost $6.000. But there is a way to use the same publications to to promote your business free of charge.Journalists want a need one key thing. NEW
So, what would be unthinkably poor quality to a chef in a four star restaurant is perfectly acceptable to a fry cook in a typical roadside cafe. The chef delicately “paints the plate” with nifty designs and the fry cook hurls them and barks out their readiness.
Most customers don’t expect, nor will they voluntarily pay for nearly flawless quality.
More often than not, they’ll agreeably embrace the get-by from one vendor, instead of seeking the best source and greatest overall value they can find.
I’m fond of a line that someone once asked me: “How is it that McDonald’s has been able to sell billions upon billions of mediocre hamburgers?”
He answered his own question with one word, “Marketing.”
That’s a little too simple, if you ask me.
Having worked in a unit of the McDonald’s corporation in my teens, my answer would be: “Systems.”
Their analysis of how to locate and manage a fast food business is exceptional, and their quality, even if you believe it’s mediocre, is standard across America and much of the world, which is a huge achievement.
You know what you’re going to get, and you can also expect cleanliness and reasonably polite treatment.
The challenge for many businesses is to deliver value in increasingly competitive circumstances. With global sourcing a reality, no longer can even smaller enterprises expect to “feed” well in their eco-systems without attracting the attention of poachers and capable adversar
Do you have friends or family members who have recently experienced a job loss? Career transition can be a very trying time. Share these tips with them to make the experience more palatable:TipsIf you're feeling tired, give yourself some grace (a.k.a. cut yourself some s
Most customers don’t expect, nor will they voluntarily pay for nearly flawless quality.
More often than not, they’ll agreeably embrace the get-by from one vendor, instead of seeking the best source and greatest overall value they can find.
I’m fond of a line that someone once asked me: “How is it that McDonald’s has been able to sell billions upon billions of mediocre hamburgers?”
He answered his own question with one word, “Marketing.”
That’s a little too simple, if you ask me.
Having worked in a unit of the McDonald’s corporation in my teens, my answer would be: “Systems.”
Their analysis of how to locate and manage a fast food business is exceptional, and their quality, even if you believe it’s mediocre, is standard across America and much of the world, which is a huge achievement.
You know what you’re going to get, and you can also expect cleanliness and reasonably polite treatment.
The challenge for many businesses is to deliver value in increasingly competitive circumstances. With global sourcing a reality, no longer can even smaller enterprises expect to “feed” well in their eco-systems without attracting the attention of poachers and capable adversa
Let’s face it, good customer service can make or break a company. Even if the product is top-notch, if the sales representatives don’t have great customer service skills, it doesn’t matter. Customer service should be a number one priority to any business.But how do you train sales staff to be go
He answered his own question with one word, “Marketing.”
That’s a little too simple, if you ask me.
Having worked in a unit of the McDonald’s corporation in my teens, my answer would be: “Systems.”
Their analysis of how to locate and manage a fast food business is exceptional, and their quality, even if you believe it’s mediocre, is standard across America and much of the world, which is a huge achievement.
You know what you’re going to get, and you can also expect cleanliness and reasonably polite treatment.
The challenge for many businesses is to deliver value in increasingly competitive circumstances. With global sourcing a reality, no longer can even smaller enterprises expect to “feed” well in their eco-systems without attracting the attention of poachers and capable adversa
Believe it or not, ideas are everywhere. It is all a matter of where to look, what to look for and how. These tips and advice will hopefully give you basic ideas on how to find good ideas and have an open mind to detect these once you see them.Have an open mindLetting your mind go whe
Their analysis of how to locate and manage a fast food business is exceptional, and their quality, even if you believe it’s mediocre, is standard across America and much of the world, which is a huge achievement.
You know what you’re going to get, and you can also expect cleanliness and reasonably polite treatment.
The challenge for many businesses is to deliver value in increasingly competitive circumstances. With global sourcing a reality, no longer can even smaller enterprises expect to “feed” well in their eco-systems without attracting the attention of poachers and capable adversa
Giving great customer service at a low-cost hair cut place is not easy these days. Consider if you will the average family with unruly kids or Hispanic families with lots of kids and many with broken English. Consider the number of people with hair lice or who have questionable hygiene and all those wi
The challenge for many businesses is to deliver value in increasingly competitive circumstances. With global sourcing a reality, no longer can even smaller enterprises expect to “feed” well in their eco-systems without attracting the attention of poachers and capable adversaries.
Wal-Mart may promise “the low price, always;” but can most firms?
I doubt it. Instead of cutting price, they have to respond to competitive pressures by adding value, by doing more, being more, offering more, all the time.
My accountants have been diversifying into consulting, billing themselves as “wealth advisors.” Take it from me, they’re over their heads.
Still, they demonstrate this new reality that we must not simply offer price and bare-bones products, but add in lots of options, extended warranties and the like, to make our way in the marketplace.
And then, we have to “educate” the buyer to respect these bells and whistles and actually come to prefer them and to pay value for them.
Now, that’s marketing, and the small-fries need it a lot more than the folks at the Golden Arches.
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