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Casual Articles - Marketing Your Way to Corporate Culture Excellence
If I suggested that you drive to a place you have not visited before, without a map or a clear set of directions, you would probably tell me it was a bad idea. Why? Because without one of these tools it is likely you would get lost, arrive late, or perhaps never arrive at all.It seems obvious, if you are not sure how to get to your destination, you need a map! And yet, every day I meet business owners who d
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the
Business ethics is a form of applied ethics that examines just rules and principles within a commercial context; the various moral or ethical problems that can arise in a business setting; and any special duties or obligations that apply to persons who are engaged in commerce. Generally speaking, business ethics is a normative discipline, whereby particular ethical standards are advocated and then applied.It
But, with all tragedy and chaos comes renewal, and even opportunity. Corporations who are brave, willing and able-minded to lead from the ashes can take up a prized position in the ranks of the trustworthy, and benefit from the spoils, counted in new revenue.
Where do you start? If your company is really good at what they do already, then it will be a relatively simple process. If you have a not-so-glowing reputation in your industry (you know who you are), then the journey will take a bit more effort and time – look at it this way, you have even more to gain. I strongly encourage you to work extra hard to clean up that reputation. No time is better than the present. Furthermore, the marketing initiatives related to corporate culture marketing can be initiated the moment you begin that process.
Areas of Focus The first step is to document your current position. Hopefully, you’ve already completed this step. This entails identifying your baseline in several areas of excellence, such as:
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with questions such as “How do customers perceive our ability to deliver goods/services” on a 1-10 scale, or very poor to excellent. Then, simply survey the target customers directly (anonymously) on the same questions. For “E,” you’ll want to survey all employees and collect their response by business unit, division or group. For “F,” you’ll want to get internal and external surveys, including employees, partners, vendors, and customers. Insert the data into graphs that will allow you to see where significant gaps exist. The information this exercise presents is priceless, and should stimulate initiatives to rectify the situation…fill the gaps.
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the s
Building a business is like constructing a house. You want to build your home on a solid foundation and then make it your own by personalizing it with your strengths, maybe interior design, painting or decorating, and outsource the areas that are your weaknesses, perhaps plumbing, roofing or electrical wiring. In the same way you want to build your business around your strengths and where you have weaknesses you s
Where do you start? If your company is really good at what they do already, then it will be a relatively simple process. If you have a not-so-glowing reputation in your industry (you know who you are), then the journey will take a bit more effort and time – look at it this way, you have even more to gain. I strongly encourage you to work extra hard to clean up that reputation. No time is better than the present. Furthermore, the marketing initiatives related to corporate culture marketing can be initiated the moment you begin that process.
Areas of Focus The first step is to document your current position. Hopefully, you’ve already completed this step. This entails identifying your baseline in several areas of excellence, such as:
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with questions such as “How do customers perceive our ability to deliver goods/services” on a 1-10 scale, or very poor to excellent. Then, simply survey the target customers directly (anonymously) on the same questions. For “E,” you’ll want to survey all employees and collect their response by business unit, division or group. For “F,” you’ll want to get internal and external surveys, including employees, partners, vendors, and customers. Insert the data into graphs that will allow you to see where significant gaps exist. The information this exercise presents is priceless, and should stimulate initiatives to rectify the situation…fill the gaps.
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the
Lets take a look at what exactly is branding within the medical staffing Industry. Branding is a vital source of establishing a connection between your company and the target market. The image you portray is what will be implanted in the minds of the clients. Within an industry that falls short of loyalties, branding is what will allow you to stay in the forefront of the competition. How can a medical staffing ag
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with questions such as “How do customers perceive our ability to deliver goods/services” on a 1-10 scale, or very poor to excellent. Then, simply survey the target customers directly (anonymously) on the same questions. For “E,” you’ll want to survey all employees and collect their response by business unit, division or group. For “F,” you’ll want to get internal and external surveys, including employees, partners, vendors, and customers. Insert the data into graphs that will allow you to see where significant gaps exist. The information this exercise presents is priceless, and should stimulate initiatives to rectify the situation…fill the gaps.
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the
It happens all the time.Successful leaders- people with great business acumen, great teams and great vision- are moving along, growing their companies when, all of a sudden, they fall flat on their faces.Their businesses start hemorrhaging money. Their best people start jumping ship. Their families start falling apart.And they sit at their desks with their heads in their hands wondering, "How di
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with questions such as “How do customers perceive our ability to deliver goods/services” on a 1-10 scale, or very poor to excellent. Then, simply survey the target customers directly (anonymously) on the same questions. For “E,” you’ll want to survey all employees and collect their response by business unit, division or group. For “F,” you’ll want to get internal and external surveys, including employees, partners, vendors, and customers. Insert the data into graphs that will allow you to see where significant gaps exist. The information this exercise presents is priceless, and should stimulate initiatives to rectify the situation…fill the gaps.
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the
What if government did not put so many onerous regulations in front of potential market winners? What if business really was fair and the government did not allow itself to be manipulated by competitors to attack new entrepreneurs? What if every company had to compete and deliver the best they could to the market place? What if the regulators were honest people and actually smart enough to follow their stated missio
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the steps involved in building your Corporate Culture Marketing Program.
If you are interested in initiating a CCM program immediately, please contact us at Danskin Creative Communication, Inc.
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