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Casual Articles - Why Communications Advocacy Should Remain #1 on Your To Do List
Your Employees Deserve More Than Money For Their Effort
Most people want to matter and be part of something special. We spend 2000+ hours at work. This equals approximately 20% of all the hours in a year. We sleep 30-35%. There's 45-50% of the hours in a year left to us to travel, eat, do whatever chores we have, sit in traffic, shower and brush our teeth, clean our houses, set goals, visit family and friends, shop - and whatever else it is you do with your time.Point is, leaders need to be aware that their employees are exchanging 1/5 of their valuable time for something provided through your organization. For some, exchanging time for money is enough, but most require more. Like I said earlier, peop
rating innovative communications strategieMost people want to matter and be part of something special. We spend 2000+ hours at work. This equals approximately 20% of all the hours in a year. We sleep 30-35%. There's 45-50% of the hours in a year left to us to travel, eat, do whatever chores we have, sit in traffic, shower and brush our teeth, clean our houses, set goals, visit family and friends, shop - and whatever else it is you do with your time.Point is, leaders need to be aware that their employees are exchanging 1/5 of their valuable time for something provided through your organization. For some, exchanging time for money is enough, but most require more. Like I said earlier, peop
How Long are your Donors? Improve Donor Tenure and You'll Boost Fundraising Request Letter Revenue
How long do most of your donors contribute to your organization before they walk away? One year? Five? Ten? You should know.Direct mail fundraising, like all effective fundraising, is about raising friends rather than raising funds. Raising a friend is always more important in the long term (the only term worth considering in fundraising) than raising a dollar. And losing a donor is always worse than losing a dollar.Which means you must pay as much attention to your donor numbers as you do to your donation numbers. Response rate, average gift and cost-to-raise-a-dollar are donation numbers. They tell you how you are doing as far as funds a
I was confronted (yet again) last week with a pointed reminder of one of philanthropy's biggest Achilles' heels – the often overlooked or misunderstood importance of integrating innovative communications strategiesHow long do most of your donors contribute to your organization before they walk away? One year? Five? Ten? You should know.Direct mail fundraising, like all effective fundraising, is about raising friends rather than raising funds. Raising a friend is always more important in the long term (the only term worth considering in fundraising) than raising a dollar. And losing a donor is always worse than losing a dollar.Which means you must pay as much attention to your donor numbers as you do to your donation numbers. Response rate, average gift and cost-to-raise-a-dollar are donation numbers. They tell you how you are doing as far as funds a
MBA Basics
The MBA is perhaps the most coveted course in today’s world. This course tops the list of courses almost in all the developed and developing countries across the globe. The enthusiasm for the course has brought in many small private institutes etc. to offer this course. However, only those students who have obtained the MBA degree from some recognized eminent university find the best of placements. So the institute or the university is the first factor for a successful career in this field. This article will educate you about the various issues like finance, strategy to study, interview etc. related to choosing MBA as a profession.• In today’s co
h a pointed reminder of one of philanthropy's biggest Achilles' heels – the often overlooked or misunderstood importance of integrating innovative communications strategieThe MBA is perhaps the most coveted course in today’s world. This course tops the list of courses almost in all the developed and developing countries across the globe. The enthusiasm for the course has brought in many small private institutes etc. to offer this course. However, only those students who have obtained the MBA degree from some recognized eminent university find the best of placements. So the institute or the university is the first factor for a successful career in this field. This article will educate you about the various issues like finance, strategy to study, interview etc. related to choosing MBA as a profession.• In today’s co
How To Get A Job
Are you're trying to learn how to conduct a job search, how to expose yourself to career opportunity, or how to increase/establish your personal Internet presence prior to or while looking for a job? This article summarizes 10 points executives job seekers should keep in mind as they look to land their next job opportunity. By keeping these basic principles in mind you'll be light-years ahead of those who don't.1. It all starts with your resumeMost executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an int
's biggest Achilles' heels – the often overlooked or misunderstood importance of integrating innovative communications strategieAre you're trying to learn how to conduct a job search, how to expose yourself to career opportunity, or how to increase/establish your personal Internet presence prior to or while looking for a job? This article summarizes 10 points executives job seekers should keep in mind as they look to land their next job opportunity. By keeping these basic principles in mind you'll be light-years ahead of those who don't.1. It all starts with your resumeMost executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an int
What to Know When Hiring a Fundraising Consultant
In the world of fundraising and the world of consultants it is inevitability that the two would come together and form the niche market of fundraising consultant. Fundraising consultants offer guidance and direction to companies, non-profits and civic organizations that want help with there fundraising.If you want to hire a fundraising consultant there are definite things to look at and consider before you hire. The first is experience.How much experience does your fundraising consultant have? Are they fresh out of school and still trying to gain experience or have they been doing this for years. They may have direct hands on experienc
looked or misunderstood importance of integrating innovative communications strategieIn the world of fundraising and the world of consultants it is inevitability that the two would come together and form the niche market of fundraising consultant. Fundraising consultants offer guidance and direction to companies, non-profits and civic organizations that want help with there fundraising.If you want to hire a fundraising consultant there are definite things to look at and consider before you hire. The first is experience.How much experience does your fundraising consultant have? Are they fresh out of school and still trying to gain experience or have they been doing this for years. They may have direct hands on experienc
Franchises Offer Shortcuts, But Not Control
Q: I will be retiring this year at age 60 and intend to fulfill my lifelong dream of owning my own business. I'm too old to start from scratch, so I'm looking at several franchise opportunities, including fast food, auto parts, and an accounting service. What should I consider before choosing one? Anthony R.A: Congratulations on the retirement, Anthony, and on the new business venture. As the old adage goes, when one door closes, a drive-through window often opens (or something like that).Given the franchise types you are considering the first thing you should ask yourself is whether or not you want to spend your golden years cooking frie
rating innovative communications strategies into every program.Q: I will be retiring this year at age 60 and intend to fulfill my lifelong dream of owning my own business. I'm too old to start from scratch, so I'm looking at several franchise opportunities, including fast food, auto parts, and an accounting service. What should I consider before choosing one? Anthony R.A: Congratulations on the retirement, Anthony, and on the new business venture. As the old adage goes, when one door closes, a drive-through window often opens (or something like that).Given the franchise types you are considering the first thing you should ask yourself is whether or not you want to spend your golden years cooking frie
It happened during a very interesting presentation at the Philanthropy's Sweet Spot Forum, co-sponsored by Rockefeller Philanthropy Advisors and
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