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  • Casual Articles - Small and Medium Sized Businesses – Developing Your Market Intelligence

    Apparel Sourcing From India and China
    In the post-quota era, India and China are emerging as the major hubs for global apparel sourcing, mainly to U.S.A. and the European Union.There are several factors which led to this development. The vast size of the Indian textile industry and its competitiveness make it one of the world’s leading apparel exporters. India has vast sources of raw materials. Labor costs are low in India. Indian traders have a wealth of entrepreneurship, designs and experience, which enable them to produce and apparel of high quality. Changes in the policies of the Indian
    s proprietary information).

    COMPETITOR ASSESSMENT

    It’s important to do a basic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) on each of your key competitors to understand their p

    Where Does Your Franchise Fee Go?
    If you are thinking of applying for a franchise and did some initial research on this subject, you will notice that all franchisors will charge you an up front franchise fee. This may seem a bit unfair to you at first, but if you think about it deeply and put yourself on the franchisors shoes, you will get some insights on why a franchise fee is required.Building a brand name is never easy. It entails years and years of hard work to make a name that customers remember and trust. It requires patience, diligence and endless hours of work to make sure th
    Nearly every industry is signifcantly more competitive today that it was only a few years ago. Many companies focus on doing their thing a little bit faster or better than they did last year. But in today’s hyper-competitive environment that may not always be enough. We believe that there are three pillars of Business Intelligence that are given short shrift by many companies, and by ignoring these options, they put their company’s future in peril. The three pillars of Market Intelligence are Competitive Intelligence, Secondary Market Intelligence (syndicated or research that can be found or purchased on an given industry) and Primary Market Research – which is conducting research that is specifically designed to answer the questions that your business is grappling with – and that your competitors should never see (because it’s proprietary information).

    COMPETITOR ASSESSMENT

    It’s important to do a basic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) on each of your key competitors to understand their po

    Business Ethics: Sometimes It's Hard To Do The Right Thing
    "So now I'm in a pickle," Michelle concluded. "Do I do what is right, or do I stay on the Senior VP's good side?""I hope that is a rhetorical question," Cheryl replied. "You know the answer." Cheryl had just invested in three cups of coffee while her mentoring partner described an agonizing issue at the office. As Michelle's mentor for almost two years, she had witnessed her prot?g?'s impressive climb up the career ladder. Michelle began as a manager in a national fast food chain and worked her way to supervisor while still in college. Just after graduat
    per-competitive environment that may not always be enough. We believe that there are three pillars of Business Intelligence that are given short shrift by many companies, and by ignoring these options, they put their company’s future in peril. The three pillars of Market Intelligence are Competitive Intelligence, Secondary Market Intelligence (syndicated or research that can be found or purchased on an given industry) and Primary Market Research – which is conducting research that is specifically designed to answer the questions that your business is grappling with – and that your competitors should never see (because it’s proprietary information).

    COMPETITOR ASSESSMENT

    It’s important to do a basic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) on each of your key competitors to understand their p

    Ten Ways To Ensure Your Business Success in 2006
    It's a bright and shining new year, and you've got a clean slate. What will you do with this opportunity?Here are some ways to ensure your business success this year:1. Keep your business moving forwardIf you haven't set your goals for 2006, decide what you want NOW. Take out a notebook, put today's date on the top of the page and write out your business goals.While you're at it, you may as well create some goals for self-improvement and family and relationships. To make the most of your business in 2006 you'll not only need to be he
    their company’s future in peril. The three pillars of Market Intelligence are Competitive Intelligence, Secondary Market Intelligence (syndicated or research that can be found or purchased on an given industry) and Primary Market Research – which is conducting research that is specifically designed to answer the questions that your business is grappling with – and that your competitors should never see (because it’s proprietary information).

    COMPETITOR ASSESSMENT

    It’s important to do a basic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) on each of your key competitors to understand their p

    Business Lessons Learned
    1. If a business or an idea does not exist, create it. Create your own future by being open to change. As one door closes another one opens. I've created two businesses that did not exist since I was laid off in December of 1994.2. Be willing to take risks, however, make them calculated risks by taking the time to develop and write a business plan.3. Place a heavy emphasis on marketing by answering these questions:Who We AreWhat is the purpose of your page?Why are you in business?What We DoWhat are the products o
    y) and Primary Market Research – which is conducting research that is specifically designed to answer the questions that your business is grappling with – and that your competitors should never see (because it’s proprietary information).

    COMPETITOR ASSESSMENT

    It’s important to do a basic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) on each of your key competitors to understand their p

    Emerging Trends: Handicrafts Industry
    Electronic commerce (e-commerce) is increasingly discussed and written about in today’s knowledge-based economies. Although there are currently no internationally agreed-upon definitions of e-commerce, the OECD (Organization for Economic Co-operation and Development) defines e-commerce transactions as: the sale or purchase of goods or services, whether between businesses, households, individuals, governments, and other public or private organisations, conducted over computer-mediated networks. The goods and services are ordered over those networks, but the paym
    s proprietary information).

    COMPETITOR ASSESSMENT

    It’s important to do a basic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) on each of your key competitors to understand their positions in the market relative to that of your own company (financial position, apparent growth directions, likely profit margins and the threats that their business is facing). There are companies that specialize in gathering competitive information, and it’s pretty common to spend a couple of months and several thousand dollars to get a report on a number of key competitors. However, because the number of competitors is often very small, it’s often possible to do some gumshoeing on your own. When does your competitor open for business, when do they close, how many customers do they get in the morning, afternoon an evening, and how much does it look like they’re buying? Go in and ask them about their best selling product, buy one and see what they’ve got. You can also do a lot of this research via the web, or by the phone. Lo

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