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  • Casual Articles - Marketing in Strategic Locations: Leave Your Literature Where Your Competitors Aren't

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    Every time I visit a bank I sit in the waiting area and read one of my brochures. When an officer is ready for me, I place my brochure on the table with all the other reading material. I figure I'm providing a service for the bank by providing materials for their customers for free. Sometimes

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    th small business owners who want to get more clients. A place this group frequently visits is bank offices to take care of financial transactions and to discuss specific issues with banking officers.

    Every time I visit a bank I sit in the waiting area and read one of my brochures. When an officer is ready for me, I place my brochure on the table with all the other reading material. I figure I'm providing a service for the bank by providing materials for their customers for free. Sometime

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    inancial transactions and to discuss specific issues with banking officers.

    Every time I visit a bank I sit in the waiting area and read one of my brochures. When an officer is ready for me, I place my brochure on the table with all the other reading material. I figure I'm providing a service for the bank by providing materials for their customers for free. Sometime

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    eading material. I figure I'm providing a service for the bank by providing materials for their customers for free. Sometimes I visit other banks and read my literature. If a banking officer approaches me, I simply tell him I’m waiting on a friend. Then I leave my literature on the table.

    So, think about where your prospects gather. Can you leave a card or brochure or sales sheet?

    By the way, it is very easy to track your leads with this system. When you leave a brochure or card, always write a code or department number on them, and record that information. When you are contacted by someone, you can ask a

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