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Casual Articles - Grab Attention With Case Studies
Not Very! You might find that answer surprising, considering I am the president of a recruiting software company. We have been producing recruiting software for 25 years. I have also spent 25 years as a recruiter in the very competitive Los Angeles market.I talk to a lot of recruiters e
You can learn a lot about how to do something right by first learning what NOT to do.Take resumes, for example.I review about 200-300 a month, and most have at least 2-3 mistakes. Yet, all those hundreds of mistakes can be grouped into just a handful of categories, which you would
A case study is essentially a customer success story. It works because, if done properly, your readers will identify with your customer, recognize their own problem and see how you can solve that problem.
Case studies follow the same general format:
1. Introduce your customer. Highlight all they ways they resemble your typical customer. You want the readers to see themselves in this description.
2. Describe their problem. Detail all the ways they tried, and failed, to solve their problem. The more details you supply, the more your customer’s frustrations will come alive. You want the reader to say, “Hey, that sounds like me!”
3. Show how your product or service solved the problem. Talk about the benefits, ease of use, money saved. Don’t forget to include any unexpected benefits your customer saw. Use quotes from your satisfied customer in this section. Your reader will trust the information more if they feel it’s coming from a
Job Searchers, have you ever been so close to getting a new position that you stop doing most of the things that brought you to that point? It is easy to get so excited over one potential opportunity that you forget how important it is to keep your pipeline full of leads.A job search tak
Case studies follow the same general format:
1. Introduce your customer. Highlight all they ways they resemble your typical customer. You want the readers to see themselves in this description.
2. Describe their problem. Detail all the ways they tried, and failed, to solve their problem. The more details you supply, the more your customer’s frustrations will come alive. You want the reader to say, “Hey, that sounds like me!”
3. Show how your product or service solved the problem. Talk about the benefits, ease of use, money saved. Don’t forget to include any unexpected benefits your customer saw. Use quotes from your satisfied customer in this section. Your reader will trust the information more if they feel it’s coming from
In part one I wrote about ways to follow up after an interview. Keep in mind that following up after an interview will assure the employer that you have an interest in the job and they will be more likely to take the next step if they fill that you are a potential candidate and their chances of
2. Describe their problem. Detail all the ways they tried, and failed, to solve their problem. The more details you supply, the more your customer’s frustrations will come alive. You want the reader to say, “Hey, that sounds like me!”
3. Show how your product or service solved the problem. Talk about the benefits, ease of use, money saved. Don’t forget to include any unexpected benefits your customer saw. Use quotes from your satisfied customer in this section. Your reader will trust the information more if they feel it’s coming from
Factoring is selling invoices to receive your money at the moment, instead of waiting for say, two to three months. That’s why it is one of the most important finance management tools - especially for a small company that does not create debt. Factoring does not require you to give up any owners
3. Show how your product or service solved the problem. Talk about the benefits, ease of use, money saved. Don’t forget to include any unexpected benefits your customer saw. Use quotes from your satisfied customer in this section. Your reader will trust the information more if they feel it’s coming from
Copyright 2006 Mary FoleyThe sad fact is that most Americans hate their jobs. Its pure drudgery and they’re just in it for the paycheck. It doesn’t have to be this way. You really can have a dream job, one that you really love and that pays you well.No, I’m not in fairy tale land
4. Use your customer’s full name and company – provided you have permission. This adds credibility because the reader knows this is a real person. A photo of your happy customer makes an even bigger impact.
Use case studies in a number of ways. For your customer newsletter, a case study is a better way to highlight a particular product than a straight sales pitch. Newsletters should be about content and people love to read about other people like themselves.
Case studies are great for your website. Scatter them throughout your site and have a page dedicated to them as well. This is particularly important if you sell from your website without your customers speaking with you directly. Purchasing online is about trust, and well-written case studies can go a long way to establishing trust with your readers.
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