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Casual Articles - Are You Actually Trying To Profit From Your Marketing Efforts?
Half the battle in successfully managing your emotions during a job search or career change process is in recognizing and naming what you’re feeling. Most of us could barely brainstorm a dozen or so emotions, yet many, many more exist. As you begin naming what you’re feeling, this list of emotions, each arrayed within a cluster of similar but
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses
It is important to show your appreciation to your customers and employees to maintain good business relations. Cheap corporate gift baskets are apt to let your business clients know that you are grateful for their business or to convey a message to your employees that their hard work is valued. Cheap corporate gift baskets are also a simple, economical
Here is what I mean...
Automotive shops as an example...use an oil change advertisement as a "lead in" service to offer in efforts to obtain new customers. Not a bad idea at all...except when you try to profit from the oil change.
And many of them try to...
How many times have you seen a coupon in the newspaper with an oil change priced above $10.00 as a "special price?" I have seen a few too many...and with the exception of diesel vehicles and specialty vehicles...this price point is trying to earn a minimal $1.00 in profits so the owner doesn't feel bad giving the discount. Big mistake.
See my earlier posts for focused articles on retaining the customers you do have, as that is the least expensive and most profitable form of marketing.
But since this post focuses on new customer generation...
We should be focused on one primary thought here...
Lifetime Value of the customer. What is the value of a customer to your business over their entire buying cycle with you? How many referrals can your business earn from this customer? Using the example above...
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services and products that will enhance the customer's vehicles (keep paying attention internet marketers).
And a lifetime automotive customer is worth a minimum of $3000.00 over a five year period to an automotive shop! So how many times would you like to trade $150.00 for $3000.00 in sales in your business?
My questions to you and your business from this post...and my challenges to you...are:
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses
IntroductionStructuring techniques help overcome limitations of human problem solving. Effective structuring analysis techniques logically organize the elements of a problem to help us analyze each element separately, systematically and sufficiently. In this article you will learn one of the most powerful problem solving tool to solve real-world
See my earlier posts for focused articles on retaining the customers you do have, as that is the least expensive and most profitable form of marketing.
But since this post focuses on new customer generation...
We should be focused on one primary thought here...
Lifetime Value of the customer. What is the value of a customer to your business over their entire buying cycle with you? How many referrals can your business earn from this customer? Using the example above...
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services and products that will enhance the customer's vehicles (keep paying attention internet marketers).
And a lifetime automotive customer is worth a minimum of $3000.00 over a five year period to an automotive shop! So how many times would you like to trade $150.00 for $3000.00 in sales in your business?
My questions to you and your business from this post...and my challenges to you...are:
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses
Many HR managers believe that by sending their workers to participate in external training programs, they have fulfilled their responsibilities. This is not the best situation. In this article, I will be emphasizing on how to increase the interest-level of your employees who attend the training program taking into consideration that there is increasing
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services and products that will enhance the customer's vehicles (keep paying attention internet marketers).
And a lifetime automotive customer is worth a minimum of $3000.00 over a five year period to an automotive shop! So how many times would you like to trade $150.00 for $3000.00 in sales in your business?
My questions to you and your business from this post...and my challenges to you...are:
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses
This may seem like a rhetorical question, but stop and think about your business ― from your CUSTOMER's perspective, ask yourself: Is your organization truly easy to do business with?I recently called a local auto dealer to schedule routine maintenance on my car. I spoke with the Service Manager who was very nice. He was very efficient, in
And a lifetime automotive customer is worth a minimum of $3000.00 over a five year period to an automotive shop! So how many times would you like to trade $150.00 for $3000.00 in sales in your business?
My questions to you and your business from this post...and my challenges to you...are:
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses
For the mid career professional, career and job changes have increasingly become a way of life. The Bureau of Labor Statistics reports that over the past 25 years, Baby Boomers have held an average of 10.5 jobs. That’s moving to a new position every 2.5 years! The impact to work/life balance, skills development, managing change and transition is signif
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses to use my copywriting services.
And I provide a free website critique (Valued at $295.00) upfront...no matter if a client uses my services or not. That is my oil change.
What part of your front end marketing efforts are you going to change TODAY?
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