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Casual Articles - Strong Nonprofit Taglines - Seven Dos and Don'ts
One of the most appealing aspects of dropshipping is you can run your business from anywhere with an Internet connection. You could easily run a business like this in your spare time. You don’t have to buy your stock in bulk, store it, or even post it. The focus of your online business will be advertising and promotion. Almost everything else will be taken care of by your chosen dropshipping company.First you need to choose a product. Probably the best thing to sell is something that you’re interested in
What are the dos and don'ts of powerful nonprofit taglines
Small and medium sized businesses throughout the UK are risking not being compliant with the new fire prevention laws that came into effect on 1st October 2006.Virtually all non-domestic premises in England and Wales are affected by the Regulatory Reform (Fire Safety) Order (RRO) 2005. The RRO states that anyone responsible for premises must carry out a fire safety risk assessment or face possible prosecution.A survey carried out by the Federation of Small Businesses in March highlighted the poten
Case Study: Does Smokey the Bear's tagline work, or not?
Let’s take a look at the widely-recognized Smokey the Bear tagline as a great example. Most of you are familiar with this one: "Only you can prevent wildfires." I admire its brevity, focus and emphasis on call to action. And the tagline really succeeds in engaging audiences, as it places a great deal of responsibility for preventing forest fires on "you."
Comment
However, a colleague had another perspective to offer: "There's a problem with this tagline in terms of framing. I often read how wildfires result from public policy decisions about forest and prairie use and development. But this tagline limits public thinking about other ways of solving wildfire problems, and cuts short the public debate about land use."
Response
Very good point, but from my perspective, a tagline can't cover everything. If it's crafted to do so, it tends to be too long or too vague. As a result, broad taglines generally fail.
First thing, I reviewed the Smokey the Bear mission and saw that its primary focus is on educating individuals on how they can prevent forest fires. Although Smokey articulates development policies as one of four key reasons for forest fires, Smokey's website cites that 50% of forest fires are man-made.
Not only that, Smokey focuses on educating individuals on forest fires and engaging them in the fight against fires, including advocacy. So "you" in the tagline is not to exclude the notion of non-man-made fires but to engage audiences through the use of a very personal voice. See the website for more details: http://www.smokeybear.com/wildfires.asp
What are the dos and don'ts of powerful nonprofit taglines
There seems to be a lot of confusion between logos and business identities. As
a small business owner it's important that you identify what your logo
or business identity is supposed to do for you, and what result you intend on
getting from having it designed. Below are two lists that compare side
by side what you can expect from a logo and from a business identity.
This all comes down faith and belief in yourself and your company. Business owners
that invest in a business identi
Comment
However, a colleague had another perspective to offer: "There's a problem with this tagline in terms of framing. I often read how wildfires result from public policy decisions about forest and prairie use and development. But this tagline limits public thinking about other ways of solving wildfire problems, and cuts short the public debate about land use."
Response
Very good point, but from my perspective, a tagline can't cover everything. If it's crafted to do so, it tends to be too long or too vague. As a result, broad taglines generally fail.
First thing, I reviewed the Smokey the Bear mission and saw that its primary focus is on educating individuals on how they can prevent forest fires. Although Smokey articulates development policies as one of four key reasons for forest fires, Smokey's website cites that 50% of forest fires are man-made.
Not only that, Smokey focuses on educating individuals on forest fires and engaging them in the fight against fires, including advocacy. So "you" in the tagline is not to exclude the notion of non-man-made fires but to engage audiences through the use of a very personal voice. See the website for more details: http://www.smokeybear.com/wildfires.asp
What are the dos and don'ts of powerful nonprofit taglines
Envelopes are very important in mailings. They are widely used for sending printed materials. But envelopes can contain more than just another mailing for your customers. Envelopes can be a great eye-catcher for your prospects. They can add marketability to your business. You just need to get a hold of the right one to be able to leave a good impression on your prospects.To make an impact, you need a totally compelling business package. And that includes a professionally-designed envelope. Direct mail ma
Response
Very good point, but from my perspective, a tagline can't cover everything. If it's crafted to do so, it tends to be too long or too vague. As a result, broad taglines generally fail.
First thing, I reviewed the Smokey the Bear mission and saw that its primary focus is on educating individuals on how they can prevent forest fires. Although Smokey articulates development policies as one of four key reasons for forest fires, Smokey's website cites that 50% of forest fires are man-made.
Not only that, Smokey focuses on educating individuals on forest fires and engaging them in the fight against fires, including advocacy. So "you" in the tagline is not to exclude the notion of non-man-made fires but to engage audiences through the use of a very personal voice. See the website for more details: http://www.smokeybear.com/wildfires.asp
What are the dos and don'ts of powerful nonprofit taglines
Seriously ill companies need to be placed in intensive care unit. As with grave medical
crisis, dealing with the business failure quickly becomes extremely exhausting and
requiring special care and medical attention. You need a team of specialists to intervene
and take the swift control of events. This is akin to the manner that doctors, counsellors
and insurance companies step in to sort out the problems in the life of a gravely ill patient.As in a medical crisis, a company’s initial ill health
First thing, I reviewed the Smokey the Bear mission and saw that its primary focus is on educating individuals on how they can prevent forest fires. Although Smokey articulates development policies as one of four key reasons for forest fires, Smokey's website cites that 50% of forest fires are man-made.
Not only that, Smokey focuses on educating individuals on forest fires and engaging them in the fight against fires, including advocacy. So "you" in the tagline is not to exclude the notion of non-man-made fires but to engage audiences through the use of a very personal voice. See the website for more details: http://www.smokeybear.com/wildfires.asp
What are the dos and don'ts of powerful nonprofit taglines
The doors are finally open. The flashy sign proclaiming, Come On In,... is brightly lit on the front door, and your new business is booming. Life is beautiful, and you can’t help but think to yourself. My, this would be a good day to manage my liabilities and redeemable assets!Well, maybe not. Face it. Most accounting is boring, slow, confusing and, sadly, very necessary. There are terms to learn and facts to know, and for most small business owners, you simply couldn’t afford to hire your own accountant
What are the dos and don'ts of powerful nonprofit taglines?
Tagline Dos and Don'ts
DOs
Ensure that your tagline works together with your organization's name, positioning statement and key messages. The words in the tagline should be found in your positioning statement and key messages. Consistency of message is the name of the game.
Emphasize action and/or emotion. Use verbs, not just nouns. You want your nonprofit's tagline to actively engage your audience.
Examples that work:
"Explore, enjoy and protect the planet." – Sierra Club
"Saving babies, together" – March of Dimes
"Providing Medical Relief Worldwide" – Doctors Without Borders
Make sure it's easy to pronounce and spell, and sounds pleasant to the ear. Don't make your audiences struggle. Remember, they're your best communicators – via word of mouth.
DON'Ts
Don't be generic. Be specific and as emotive as possible.
Weak – "Building a Better New York"
This tagline could represent a construction firm or the mayor's office. In reality, it's the tagline of a nonprofit providing legal services to other nonprofits.
Powerful – "Connecting Lawyers and Communities"
From the same kind of nonprofit in another city.
Don't craft a tagline your organization can't stand behind 100%. Your nonprofit has to be able to deliver what you promise. When you do so, your organization reaffirms its credibility. When you don't, you lose any you may have.
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