p>In other words, the digit(s) with which you end your price can dramatically increase – or decrease – sales. One number in particular can increase response by as much as 10 – 20%.

Based on the above, yo

The actual numbers used in your pricing can have a huge effect on response. Throughout history, numbers have been invested with symbolism. And while the meanings may differ from culture to culture, the fact is this subconscious meaning will have an effect on your sales.

Everyone already knows the ".99" rule: an item priced at $9.99 will outsell a $10.00 item every time. Even though we all know about it, the price still seems lower. Some studies have even suggested that because this price has been used so often by discount stores and the like, people now associate .99 with a discount – even if the price is higher than that found elsewhere.

But other numbers can also have a dramatic effect on response. Research and testing seem to indicate that the most important digits are those on the right – the end numbers.

In other words, the digit(s) with which you end your price can dramatically increase – or decrease – sales. One number in particular can increase response by as much as 10 – 20%.

Based on the above, you

this subconscious meaning will have an effect on your sales.

Everyone already knows the ".99" rule: an item priced at $9.99 will outsell a $10.00 item every time. Even though we all know about it, the price still seems lower. Some studies have even suggested that because this price has been used so often by discount stores and the like, people now associate .99 with a discount – even if the price is higher than that found elsewhere.

But other numbers can also have a dramatic effect on response. Research and testing seem to indicate that the most important digits are those on the right – the end numbers.

In other words, the digit(s) with which you end your price can dramatically increase – or decrease – sales. One number in particular can increase response by as much as 10 – 20%.

Based on the above, yo

rice still seems lower. Some studies have even suggested that because this price has been used so often by discount stores and the like, people now associate .99 with a discount – even if the price is higher than that found elsewhere.

But other numbers can also have a dramatic effect on response. Research and testing seem to indicate that the most important digits are those on the right – the end numbers.

In other words, the digit(s) with which you end your price can dramatically increase – or decrease – sales. One number in particular can increase response by as much as 10 – 20%.

Based on the above, yo

an that found elsewhere.

But other numbers can also have a dramatic effect on response. Research and testing seem to indicate that the most important digits are those on the right – the end numbers.

In other words, the digit(s) with which you end your price can dramatically increase – or decrease – sales. One number in particular can increase response by as much as 10 – 20%.

Based on the above, yo

p>In other words, the digit(s) with which you end your price can dramatically increase – or decrease – sales. One number in particular can increase response by as much as 10 – 20%.

Based on the above, you'd probably think that number was "9." But it isn't. In test after test, the number "7" outperforms all others. $97 will out-pull $99 or $95. The reason seems to be the emotional symbolism 7 enjoys – it's the "lucky" number, "magic," – it's even considered the number of divinity in Judeo – Christian thinking.

What 7 can do to boost sales, 3 can do to tank them. Offering something for $93 or even $29.33 is suicide. It just won't work. Again, the reason is probably found in symbolism: "3" is the number of completeness. Three strikes and you're out. In design, a grouping of 3 items is visually satisfying.

Which is probably why, a price ending in 3 just rubs us the wrong way. It's too complete – it feels like being overcharged. Nit picked. Gouged in some way. And that is not an emotion we want to feel.

The Botto