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Casual Articles - Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
Every event whether it’s a meeting, party, seminar, conference, charity event, or your high school reunion will have common threads regardless of what it is, where it’s held, when or why it is happening. The following common threads are found in every organized event. Make sure you plan each of the following steps thoroughly and you are guaranteed success.1. Plan Your Vision: Your vision is the main reason and focus for having the event? It is a combination
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your pub
A lot has been written about all known kinds of scams including “Phishing”. But criminals keep on throwing their nets and having quite a good take. Therefore we have to continue exposing the phishing attempts. And since “it is better to see once than hear 10 times” I want to share with you 2 emails that I have recently received.These are really similar letters (in fact it is almost the same one with tiny differences). The letter(s) are as follows:Subject
HOLIDAY PUBLICITY OPPORTUNITIES:
If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched – given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your publ
Blueprints are a critical part of any construction job, whether the job is big or small. In all cases, the ubiquitous blueprint is always in danger of being torn, damage, stained, or just worn out.Contractors typically carry blueprints as rolled documents which are referenced repeated times during a work day at the construction site. The potential dangers for blueprints include general wear and tear, weather, coffee spills, burns from cigarette ashes, and dirt a
HOLIDAY PUBLICITY OPPORTUNITIES:
If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched – given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your pub
Custom dunnage for returnable packaging typically includes partitions, thermoformed trays, divider sheets, hanging fabric pouches, and layered pads. Whichever you choose depends entirely upon the function you need it to perform. Because custom dunnage is made specifically for you, it can help you cut costs by conforming to your exact specifications. Here are some other ways to save money when placing a custom dunnage order:1. Know what you want the custom dunnag
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your pub
When you are in charge of a conference, you have an enormous amount of responsibility. It is important that your conference not only is a success from a business standpoint, but also that your participants enjoy themselves and feel that it was worth their time. Here are ten tips which will help ensure a successful conference.1. Plan early. You should set a date and place for large conferences a year in advance. Reserve blocks of hotel rooms for those traveling f
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your pub
"The person who constantly angers you or frustrates you...controls you." Colleen KettenhofenDo you know any difficult people? Have you ever worked or lived with a difficult person? Are YOU a difficult person?! It's amazing how many participants in my leadership trainings will come up to me at the end of a program on, "Dealing with Difficult People," or "Dealing with Difficult Employees," and confide to me, "Colleen, I think sometimes I'm a difficult person
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: “I think we’ll wait to launch a publicity campaign until after January 1st.” The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don’t realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call the “media digestion period” – simply put – that is a period of time (sometimes weeks, sometimes months) that it takes media outlets to:
#1) see/understand your release and decide if they are interested;
#2) find space/time in their editorial calendar to place the article/news story/show segment.
The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the placement. Media relations is crucial. Your publicist’s job is to make the reporter/editor/producer’s job as ea
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