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Casual Articles - First Class Promotion
The Adventures of Wolley Segap -- Home Invasion
The invasion had begun. It was right out of “War of the Worlds.” Hideous creatures with multi-legged covered torsos with shiny black exteriors and serrated mandibles that would crunch at anything in the
ow it is topnotch. The images sell themselves, I don't need a fancy brochure." But they may bThe invasion had begun. It was right out of “War of the Worlds.” Hideous creatures with multi-legged covered torsos with shiny black exteriors and serrated mandibles that would crunch at anything in the
Marketing Plan To Copy - A Marplan Is Like A Map To Your Profits
Have you asked a Marketing Agency to quote you for drawing up a Marketing Plan recently? If, like me, you own a small business, then it is hard to justify spending the ?600 a day I was asked for here in
Here at PhotoSource International, I see many examples of promotional materials from photographers. A surprising amount is inadequate and even unprofessional. Surprising, because much of it comes from seasoned stock photographers who are either full-time pros or committed part-timers. I can understand their thinking: "Why should I spend hundreds of dollars on promoting my work when I know it is topnotch. The images sell themselves, I don't need a fancy brochure." But they may bHave you asked a Marketing Agency to quote you for drawing up a Marketing Plan recently? If, like me, you own a small business, then it is hard to justify spending the ?600 a day I was asked for here in
Stakeholder Integration - A Key Competitive Advantage
Complexity. Change. Uncertainty. These are the “givens” in your world. Yet, one simple “rule of business” remains constant. Your organization’s ability to execute is the ultimate determinan
A surprising amount is inadequate and even unprofessional. Surprising, because much of it comes from seasoned stock photographers who are either full-time pros or committed part-timers. I can understand their thinking: "Why should I spend hundreds of dollars on promoting my work when I know it is topnotch. The images sell themselves, I don't need a fancy brochure." But they may bComplexity. Change. Uncertainty. These are the “givens” in your world. Yet, one simple “rule of business” remains constant. Your organization’s ability to execute is the ultimate determinan
Mission: How Leaders Create The Greatest Version Of What You Can Be
A statement of mission is one of the most powerful things you can do, whether you are running a major corporation or a small team. It expresses the purpose for the organisation’s existence, its raison d
from seasoned stock photographers who are either full-time pros or committed part-timers. I can understand their thinking: "Why should I spend hundreds of dollars on promoting my work when I know it is topnotch. The images sell themselves, I don't need a fancy brochure." But they may bA statement of mission is one of the most powerful things you can do, whether you are running a major corporation or a small team. It expresses the purpose for the organisation’s existence, its raison d
Five Tips To A Successful Interview Follow-Up Letter
The interview follow-up letter is the last of the essential tools in your job-hunting bag. This is for more than one reason. The two obvious ones are the thank you and follow-up, and the other important
derstand their thinking: "Why should I spend hundreds of dollars on promoting my work when I know it is topnotch. The images sell themselves, I don't need a fancy brochure." But they may bThe interview follow-up letter is the last of the essential tools in your job-hunting bag. This is for more than one reason. The two obvious ones are the thank you and follow-up, and the other important
Mind Your Own Damn Business Sexcess
You have certainly heard the expression “mind your own damn business” used in a multitude of contexts. The most typical being the don’t kiss and tell type statements, often uttered by responsibly privat
ow it is topnotch. The images sell themselves, I don't need a fancy brochure." But they may be losing sales and turning off contracts by such an approach.You have certainly heard the expression “mind your own damn business” used in a multitude of contexts. The most typical being the don’t kiss and tell type statements, often uttered by responsibly privat
Look at the PR question from the perspective of a different field. You are going to vacation for three weeks in the Caribbean. At a travel agency you browse the display shelf and narrow your choices down to five spots. You take their brochures home, and finally you decide on Aruba.
What led to this decision? Without
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