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Casual Articles - The Top 3 Things To Remember When Creating Your First Brochure
We'd all love to make a fabulous living doing what we love to do. And often it's really possible.Yet, I was speaking with someone who wanted to make a living as an artist. This isn't any particular person, because I've had this conversation with folks numerous times. And, it's not always about art. Sometimes it's abou
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physica
Make EYE contact when you look at another person. Look at them!! Don’t look down at your shoes or away from the other person. Don’t look around the room for someone else who may be more interesting.Be sincere in communicating (talking!) with another person. Give them your undivided attention. Act interested! Res
3. Decide what you want your brochure to do.
Your brochure can’t be everything to everyone. You just don’t have the room. So before you start, decide what you want your brochure to accomplish.
Do you want your brochure to simply give a bit of info on your product or service, along with a Web address so they can order on line? Do you want your prospects to call you for a free consultation? Know what you want your brochure to accomplish BEFORE you write the first sentence. This will allow you to create your brochure with the end result in mind.
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physical
I will touch n a few benefits of running a home based business.The first benefit is with today's technology in software you can automate a large part of your business if not all of it. There are several different pieces of software on the market that will take endless hours of work off of you.
3. Decide what you want your brochure to do.
Your brochure can’t be everything to everyone. You just don’t have the room. So before you start, decide what you want your brochure to accomplish.
Do you want your brochure to simply give a bit of info on your product or service, along with a Web address so they can order on line? Do you want your prospects to call you for a free consultation? Know what you want your brochure to accomplish BEFORE you write the first sentence. This will allow you to create your brochure with the end result in mind.
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physica
Companies ranging from multinational giants to small firms have at least one thing in common: they all want to project a positive image in their local communities. And to market their image locally, many of these companies set aside money in their budgets to donate to community causes. Nonprofits like the local Red Cross and
Do you want your brochure to simply give a bit of info on your product or service, along with a Web address so they can order on line? Do you want your prospects to call you for a free consultation? Know what you want your brochure to accomplish BEFORE you write the first sentence. This will allow you to create your brochure with the end result in mind.
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physica
Ever wonder why some trade show exhibitors succeed while others do not? Ever think that making a statement at a large trade show is impossible to do? You are not alone. There is help, however, for those who want to have a successful trade show display at a major trade show.Let’s take the example of the 16th annual
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physica
A blog is written publication of one’s personal thoughts, articles, etc. It is basically an outlet for any writing endeavor or thought, a personal space for someone to express the written word in any manner they so choose.Blogging has become a booming new internet phenomenon for the writing community for many reasons
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physical attributes of a product: the size, construction, etc., while the benefit is what it does for your customer, the “what’s in it for me?” question that customers are always asking in the back of their minds.
Here are a few examples for a familiar household product, the microwave:
Feature: 7 Preset Buttons
Benefit: Takes the guesswork out of thawing meat, boiling water, and popping perfect popcorn every time.
Feature: Rotating food tray
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in number 3, you don’t have a lot of room in a brochure to list your company’s enti
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