With that in mind, here are 7 ways to trigger emotions in your copy:

1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
3. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real
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   ess – to – business sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion.

   With that in mind, here are 7 ways to trigger emotions in your copy:

   1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
   2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
   3. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it rea
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      In the world of athletics there is widely accepted principle that states: “Speed Kills”. In most sporting events speed will prevail over strength and often times speed will end-up being the deciding factor between victory and defeat. As important as speed is on the field of play it has been my expe
      1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
      2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
      3. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it rea
         People Reading in Real Time
         We've heard the slogans: career success depends on developing relationships, establish rapport with your colleagues. And do it quickly! No longer is it enough to treat our co-workers the way we would like to be treated. Now we are being challenged to employ the Platinum Corollary
         conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
      4. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
      5. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it rea
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         lf enjoying life after your product or service has solved his problem.
      6. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or transport your product to her. She'll be aware, engaged – and emotionally involved with what you're telling her.
      7. Promise benefits. Show her what you're going to do for her. Tell her how her life will be better, how time will be saved – and what she'll do with that time – by using your product. Let her know What's In It For Me.
      8. Use power words. Give your copy punch and excitement by using action words and vivid descriptors. Avoid all forms of the verb "to be." Show your product or service in action, and it will impact her heart.
      9. Use a friendly tone of voice. Speak directly to your prospect, and sound like you're talking to a friend. Read your copy aloud and see if it passes the "barstoo