Casual Articles - Business

Enron Trial; New Developments
In watching the Enron trial it appears to me that these gentlemen are going to get office Scott Free. Why is it that our government is spending $200 million of taxpayers money all of this trial? Why not just give that $200 million back to those who lost all their pension when Enron closed their doors?It seems as if the government lawyers are more concerned with the public relations problem on their hands if they fail to convict rather than the shear amount of money they are spen

but are well worth the effort!

1. The Follow-up Call. This works especially well for healthcare practices. The day after you meet with a patient, call them to find out how they’re feeling. Use this same technique to follow up with lunch meetings. Send thank-you cards and hello notes to keep in to

Titanium Laser Cutting
If you are looking for titanium laser cutting machines, the Internet provides a directory of companies that offer this type of equipment.Laser cutting remains one of the fastest growing methods in the manufacturing equipment industry. It is being used by fabricators of metals instead of older equipment, such as turret punches.Laser cutting machines offer important advantages in precision, productivity, flexibility, material utilization, and part?s quality. It consists of m

Investopedia.com defines marketing as, “the activities of a company associated with buying and selling a product or service.” It is the way a company gains attention of an audience in order to sell and deliver goods and services. The ultimate goal of your marketing plan should be to match your products or services to the people who need and want them. For many businesses, traditional methods of advertising do not effectively provide that match-up. “Duct Tape Marketing” refers to a method of reaching your customers that comes from within your organization. In other words, you did not hire an outside company to get your message across. You do it yourself! What a great idea!

The problems with Duct Tape marketing are that it can be expensive, outdated and just downright boring. However, marketing from within can offer a more personal touch and is often appreciated by the client. Companies just have to find what works for them. Many times, what works is very non-traditional.

Here are some unique marketing ideas that are sure to get your company noticed. The following ideas provide a more personalized approach to marketing. Many are very simple and cost next to nothing. Some require a little more of an investment, but are well worth the effort!

Case Study: The Branding of an Actors School of Performing Arts
The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.Later I considered what V-stages meant and the marketing value of that brand. The gentleman had done an excellent job designing his business cards and the whole thing made perfect sense. Did you know

vices to the people who need and want them. For many businesses, traditional methods of advertising do not effectively provide that match-up. “Duct Tape Marketing” refers to a method of reaching your customers that comes from within your organization. In other words, you did not hire an outside company to get your message across. You do it yourself! What a great idea!

Accounting Job Descriptions
There are a number of categories in the field of accounting jobs for the job applicant. All of them focus on the financial operation of a company, and offer various and rewarding opportunities.Those coming straight out of the college campus must look for entry-level jobs like account clerk and pay clerk. However, by virtue of gaining experience they will be able to move higher in the chain and get supervisory positions subsequently. But those with higher qualifications, like a Ma

your message across. You do it yourself! What a great idea!

How to Tell your Boss That You Need a Raise
Your boss wants to have you work for them at the cheapest price that they can because they are obviously going to be able to keep more of the profits for themselves. You have to realize that getting a raise from your boss requires him to trust that his investment is going to be making himself more money.Before you ask your boss to give you a raise, you have to ask yourself if you deserve it. What have you done to deserve more of a pay raise? Do you impress your boss enough? Y

ks for them. Many times, what works is very non-traditional.

It's A Crisis If There's No Plan
We all understand the importance of perception. The line between perception and reality is often quite thin. Actions taken by a communicator during the first moments of a crisis can affect perceptions of an individual or company well after the crisis is resolved.All your marketing achievements — all the effort, the financial expenditure, and the energy spent in cultivating a high profile — can be dashed by one ill-handed communications disaster.Enlightened

but are well worth the effort!

2. Birthday Marketing. Keep track of clients’ birthdays and offer special discounts for the day or week of their birthday. Send birthday cards and/or sing happy birthday to your customer…they’ll never forget it!

3. Refills. After completing a project or when leaving a proposal with a potential client, leave a Post-It holder with sticky notes that have your company logo on them. Then, once or twice a month, send a refill of sticky notes to stay in contact with that client.

4. Banner Trivia. Put a trivia question on your web banner that requires clicking back to your site. Offer a cool prize to the winner(s) and announce them on your site.

5. Famous People's Birthdays. Use Bob Barker’s birthday to offer a “Price is Right” discount. Get creative with this! Check out www.famousbirthdays.com to find your favorites.

6. Customer/Client Profile. Highlight your clients’ products by creating a Client Profile on your website. You clients will love the extra exposure and are likely to recommend you to others.

7. Battery Baskets. These are great for the holidays! Any business owner with children will appreciate a lovely basket full of batt

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Technology, the global marketplace are important factors in today's business environment, but when you boil it down, business today is not that much different than business 20, 50 or 100 years ago. Learn this simple, tried and true business model that can help deliver immediate results.

According to best-selling author, keynote speaker, and President of Customersatisfaction.com, Dr. Gary S. Goodman, there is no reason NOT to have a powerful design in place for selling while providing customer service.

Finding the money to keep a small business running is a top priority for business owners. Late night TV commercials and internet ads make it look as though grant money is growing on trees, waiting for the small business owner to just pick it. The truth is most small businesses do not qualify for grants. This article discusses how small businesses can be structured to qualify for grants and how to find a professional grant writer to help them tap into government and corporate funding.

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