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  • Casual Articles - What's Your Story (Part 2 in a Series of Yet-to-be-Determined Length)

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    what could be easier, right?

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    The challenge starts with people’s perceptions and belief sys

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    In part one of this series, we talked about marketing being all about telling stories. As a marketer, I tell my client’s stories to their customers. And yes, I do it because I enjoy it – but I also do it (as does every other marketer) because consumers demand it.

    So, if marketing = story telling, does that mean that all storytellers are marketers?

    Yes, it does.

    It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to tell, you’re a marketer.

    It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?

    Unfortunately, it’s a little more complicated than that.

    The challenge starts with people’s perceptions and belief syst

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    I do it because I enjoy it – but I also do it (as does every other marketer) because consumers demand it.

    So, if marketing = story telling, does that mean that all storytellers are marketers?

    Yes, it does.

    It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to tell, you’re a marketer.

    It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?

    Unfortunately, it’s a little more complicated than that.

    The challenge starts with people’s perceptions and belief sys

    Should You Crack the Tough Nuts?
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    an that all storytellers are marketers?

    Yes, it does.

    It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to tell, you’re a marketer.

    It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?

    Unfortunately, it’s a little more complicated than that.

    The challenge starts with people’s perceptions and belief sys

    Classified Advertising - Online vs. In Print
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    an idea you want to spread or a story to tell, you’re a marketer.

    It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?

    Unfortunately, it’s a little more complicated than that.

    The challenge starts with people’s perceptions and belief sys

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    what could be easier, right?

    Unfortunately, it’s a little more complicated than that.

    The challenge starts with people’s perceptions and belief systems. That’s why 2 people can look at the exact same thing and have completely opposite opinions about it.

    An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple different models to choose from.

    But car manufacturers tell a story – some cars are “practical” while some are “environmentally friendly.” Some are “utilitarian” while others offer speed or luxury.

    And the person who claims she needs a car for transportation to and from work – but “wouldn’t be caught dead” in one type of vehicl

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