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Casual Articles - No Leak Marketing: Plug the Holes in Your Business Bucket
It’s very difficult to get there if we don’t know where we want to go.Do you know of anyone who disagrees with the common sense wisdom of setting a final destination and having a plan for the journey before beginning a trip? Dreaming about it won't make it a reality.Then why do many of us act as i
The first thing you have to learn is the word "NO." Don't be willing to accept money from just anyone. You want to get into the habit of "cherry picking" your customers. The ones who aren't a go
Business means profit. We need to manage the business most effectively to bring a reasonable profit. Effective management always requires management of income and expenditure and balancing of figures. The management of these numerical figures comes under business accounting. There is one more management in
These customers are holes in your Business Bucket. They drain your time and your energy. They prevent you from having the time you need to market and provide service to your DREAM customers.
Here are some simple questions to answer to see if your Business Bucket leaks:
- Do you currently have unprofitable customers?
- Are there any customers you would like to have off your plate?
- Are you spending too much time trying to "close the sale" and convincing people to buy from you?
- Is it hard for you to convert prospects into customers?
- Are you getting a lot of repeat business from your existing customers?
- Are your customers referring others to you?
- Are your customers loyal or are you scared they will shift to your competitor on a whim?
- Are customers seeking you out for your expertise?
If you answered "no" to any of these questions, your business bucket is leaky. It's time to implement a No-Leak Marketing Strategy so you can get the absolute maximum impact from all of your marketing efforts.
The first thing you have to learn is the word "NO." Don't be willing to accept money from just anyone. You want to get into the habit of "cherry picking" your customers. The ones who aren't a goo
All businesses need feedback from their customers, potential future clients, employees and vendors. But how do you go about getting this feedback or soliciting these questions to insure you get the input you need to run an on-going successful business? Recently I noticed a non-profit group soliciting i
Here are some simple questions to answer to see if your Business Bucket leaks:
- Do you currently have unprofitable customers?
- Are there any customers you would like to have off your plate?
- Are you spending too much time trying to "close the sale" and convincing people to buy from you?
- Is it hard for you to convert prospects into customers?
- Are you getting a lot of repeat business from your existing customers?
- Are your customers referring others to you?
- Are your customers loyal or are you scared they will shift to your competitor on a whim?
- Are customers seeking you out for your expertise?
If you answered "no" to any of these questions, your business bucket is leaky. It's time to implement a No-Leak Marketing Strategy so you can get the absolute maximum impact from all of your marketing efforts.
The first thing you have to learn is the word "NO." Don't be willing to accept money from just anyone. You want to get into the habit of "cherry picking" your customers. The ones who aren't a go
Online incorporation lets you form a company in just a few minutes. All you need to do is fill in personal information and the online incorporation service provider does the rest. But owing to the innumerous online incorporation service options available, it becomes difficult for the customer to get one that do
- Are you spending too much time trying to "close the sale" and convincing people to buy from you?
- Is it hard for you to convert prospects into customers?
- Are you getting a lot of repeat business from your existing customers?
- Are your customers referring others to you?
- Are your customers loyal or are you scared they will shift to your competitor on a whim?
- Are customers seeking you out for your expertise?
If you answered "no" to any of these questions, your business bucket is leaky. It's time to implement a No-Leak Marketing Strategy so you can get the absolute maximum impact from all of your marketing efforts.
The first thing you have to learn is the word "NO." Don't be willing to accept money from just anyone. You want to get into the habit of "cherry picking" your customers. The ones who aren't a go
With the advancement in the technology, one can notice that it has catered to many people’s business needs and lives in different ways. Link Building is one of the important aspects of an online business. Your business will work with a high speed if you adopt such techniques and methods that can make your busin
- Are your customers loyal or are you scared they will shift to your competitor on a whim?
- Are customers seeking you out for your expertise?
If you answered "no" to any of these questions, your business bucket is leaky. It's time to implement a No-Leak Marketing Strategy so you can get the absolute maximum impact from all of your marketing efforts.
The first thing you have to learn is the word "NO." Don't be willing to accept money from just anyone. You want to get into the habit of "cherry picking" your customers. The ones who aren't a go
On 6 April 2007, new laws on flexible working were introduced in the UK. Prior to this date, only parents with children under six and disabled children under 18 had the right to apply for flexible working. The Work and Families Act 2006 has extended the rights to carers of adults.The new rights give an
The first thing you have to learn is the word "NO." Don't be willing to accept money from just anyone. You want to get into the habit of "cherry picking" your customers. The ones who aren't a good fit are unqualified and you are wasting your time with them. You will spend too much energy on these types of customers and you will often lose money.
Another thing you shouldn't be doing is spending a tremendous amount of time and energy trying to convince a prospect that what you offer is of value. Instead develop a method to find out if people are a good fit for you in the first 10 minutes of your conversation with them. This will greatly decrease the time you are spending with unqualified prospects and your sales closing ratio will go up. If your gut says "no" and/or you see red flags early on in your conversations with a prospect, then make sure you listen to these signals.
ACTION ITEM: Take the time to list your customers who you have worked with, but were NOT a good fit. Describe why they were a bad fit. Review your "horror" stories. What types of people cost you too much time, energy, and profits? What strategies can you implement to "cherry pick" your DREAM customers?
Copyright (c) 2006 Marketing Maven
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