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Casual Articles - To Attract More Clients - Plug Into Your Purpose
If you use print advertising as part of your marketing mix and your ads are cluttered they generally will not pull like clean and crisp advertising does with simple messages. As a young man I sold advertising for a very popular Aviation Magazine Called the Pacific Flyer and the Editor and Publisher Wayman Dunlop use to always tell me to keep my clients from cluttering their advertising.Eventually I realized if I allowed my customers to clutter their ads too much they would not pull the proper results and there would be fewer repeat customers. He was right then and that same principle is very true today.Do not clutter you ads. You see, today even more so, be
“Where there is purpose, there is energy. Act
One of the most important things that can set you apart from your competition is giving better service. Better service means that you have a genuine customer-friendly attitude. You view your customers as the most important part of your job, and you sincerely respect them and appreciate their choosing to do business with you. A customer-friendly attitude means that communicating and establishing customer relationships are really the essence of your job. You can make a customer a friend or an enemy for life in just a few minutes. Every moment of customer contact is vitally important.One of the most important part of customer service is your telephone response and
After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this:
- We get bored.
- We get complacent or lazy.
- We become greedy or simply in it for the money.
I could give you solutions to all three of these reasons, but these would be using your willpower and discipline. Today, I want to appeal to your sense of purpose.
If you want a successful business, having a purpose in marketing your business is an absolute necessity, and it shouldn’t be just making money. Yes, making lots of money is great. Money is necessary and it makes life way easier. But if the ONLY reason you’re in business is to make money, I believe that for most people, it’s much more difficult to get up the strength to market something that just takes from people, without giving back more than what you give.
Besides, people will feel that energetically and read right through you.
The solution? Connect (or reconnect) to your purpose. If you’ve been dragging your feet about getting out there to market your business, perhaps it’s time to reexamine if you’re connected to the original purpose for getting in business. I’m a big fan of Ralph Marston’s Daily Motivators and he recently wrote something on the subject of purpose that really resonated with me:
“Where there is purpose, there is energy. Act
Effective Job AdTo be effective, a job ad should attract right candidates and motivate them to apply. Consider job ads as marketing tools that can spark interest in the best candidates and ensure that they apply for the job.The job title should be descriptive and exciting. Title, being the first thing that readers see, should be phrased to grab the job seeker’s attention. Include the benefits of working in your company. List requirements as bullet points rather than a block of text. Include only the “must have” skills as requirements.As you create the job ad, keep in mind that your primary goal is to sell the job and the company.Cre
- We get bored.
- We get complacent or lazy.
- We become greedy or simply in it for the money.
I could give you solutions to all three of these reasons, but these would be using your willpower and discipline. Today, I want to appeal to your sense of purpose.
If you want a successful business, having a purpose in marketing your business is an absolute necessity, and it shouldn’t be just making money. Yes, making lots of money is great. Money is necessary and it makes life way easier. But if the ONLY reason you’re in business is to make money, I believe that for most people, it’s much more difficult to get up the strength to market something that just takes from people, without giving back more than what you give.
Besides, people will feel that energetically and read right through you.
The solution? Connect (or reconnect) to your purpose. If you’ve been dragging your feet about getting out there to market your business, perhaps it’s time to reexamine if you’re connected to the original purpose for getting in business. I’m a big fan of Ralph Marston’s Daily Motivators and he recently wrote something on the subject of purpose that really resonated with me:
“Where there is purpose, there is energy. Act
Safety videos can provide many excellent resources for you and for your employees. What are they and how can they help your organization? First, realize that safety videos are full of valuable information. They can teach and provide that information on just about any safety related topic quite simply. And, more importantly, effectively. If you have problems with workmen's compensation or employees following state and local safety regulations, consider the purchase and installation of various safety videos.For example, one of the most common workmen's compensation claims has to do with back pain. Most of the time, people do not realize that there is a good an
If you want a successful business, having a purpose in marketing your business is an absolute necessity, and it shouldn’t be just making money. Yes, making lots of money is great. Money is necessary and it makes life way easier. But if the ONLY reason you’re in business is to make money, I believe that for most people, it’s much more difficult to get up the strength to market something that just takes from people, without giving back more than what you give.
Besides, people will feel that energetically and read right through you.
The solution? Connect (or reconnect) to your purpose. If you’ve been dragging your feet about getting out there to market your business, perhaps it’s time to reexamine if you’re connected to the original purpose for getting in business. I’m a big fan of Ralph Marston’s Daily Motivators and he recently wrote something on the subject of purpose that really resonated with me:
“Where there is purpose, there is energy. Act
Over the last 5 or so years, there seems to be an ever-increasing number of organisations that are creating a new role in the corporate office: the Performance Measurement Officer. Actually, the title of this role varies from organisation to organisation, and where exactly in the organisation structure that role is placed also varies.Titles for performance measure facilitator positions have included Performance Measurement Officer, Performance Measurement Director, Manager Performance Measurement, Corporate Planning and Performance Reporting Officer, Corporate Performance Management Coordinator and Manager Planning and Performance.Most often the person in t
Besides, people will feel that energetically and read right through you.
The solution? Connect (or reconnect) to your purpose. If you’ve been dragging your feet about getting out there to market your business, perhaps it’s time to reexamine if you’re connected to the original purpose for getting in business. I’m a big fan of Ralph Marston’s Daily Motivators and he recently wrote something on the subject of purpose that really resonated with me:
“Where there is purpose, there is energy. Act
Most people are familiar with franchising. For the benefit of those who are not, according to wikipedia.com franchising is the system of doing business wherein a franchisor licenses trademarks of a product and tested methods of doing business to a franchisee to receive payment like a percentage from gross per sales or gross profits as well as the annual fees agreed upon, as compensation for the trade secrets shared as part of the franchising agreement. Sometimes legal contracts may vary as to the terms of franchise and may not fit the definition above. Sometimes, the methods on how to do the business may not be part of the franchise or other benefits that other franchis
“Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment.”
I couldn’t agree more. I’ve talked in the past about letting yourself be pulled by your future. Today, we’ll call it being pulled forward by your purpose.
If you look at any great humanitarian leader, you’ll notice they’ve had many obstacles and tribulations along the way. Somehow, they always seemed to get right back on that proverbial horse and try, try again, didn’t they? If they’d been in their cause just for the power or the money, they may have given up shortly after starting. But I’ll guess that their strong purpose gave them the strength and determination to keep going, to push through the obstacles and reach their goals, because there was a greater purpose to it all.
When I see a client who starts to drag their feet or for whom something’s not going well, it’s usually a sign that something’s not quite right, as opposed to just procrastination. Either they’re marketing something for the wrong reason or they’re not being true to their purpose and the reason that they’re here. For many, they’ve chosen to ignore the nagging voice within that tells them something’s not right.
Perhaps they don’
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