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Casual Articles - Mortgage Marketing: Giving Your Materials Life
Five Essential Questions: Business Ethics
Ethics are the focus of much discussion and media coverage in the post-Enron and WorldCom scandal tainted world of business. Leadership, always an area of study for organizations of all types and sizes, is receiving even more attention as a result of corporate and other forms of corruption (such as the recent events with Tom Delay in Congress and the “K Street” lobbying investigations of Jack Abramoff and others in Washington, DC). But when it comes to ethics-based lead
Think about your favorite TV show. What keeps you excited about the show andEthics are the focus of much discussion and media coverage in the post-Enron and WorldCom scandal tainted world of business. Leadership, always an area of study for organizations of all types and sizes, is receiving even more attention as a result of corporate and other forms of corruption (such as the recent events with Tom Delay in Congress and the “K Street” lobbying investigations of Jack Abramoff and others in Washington, DC). But when it comes to ethics-based lead
An Introduction To Post Card Printing
A postcard may look deceptively simple and rather low on the ladder of publicity media. Nevertheless, for those who have realized the power it carries, a postcard is one of the most effective and direct means of getting your message across – whether it is to announce a new grand sale of the season, information about your internet presence, details about a particular issue that needs to drum up public awareness or just a message of any kind.A postcard, as defined
Even after a great meeting with a Realtor, chances are they aren’t ready to do business with you yet. So how do you keep their interest? How do you keep yourself positioned at the top of their mind? If you keep sending them the same mortgage marketing brochures they’ll get bored. So what should you do?A postcard may look deceptively simple and rather low on the ladder of publicity media. Nevertheless, for those who have realized the power it carries, a postcard is one of the most effective and direct means of getting your message across – whether it is to announce a new grand sale of the season, information about your internet presence, details about a particular issue that needs to drum up public awareness or just a message of any kind.A postcard, as defined
Think about your favorite TV show. What keeps you excited about the show and
Problem Solving - Think Cleopatra's Ass
Picture the scene. Anthony pops down to the guardhouse, partly because he wants a break with the lads, but also because he has a problem. Cleopatra says she wants to bathe in ass's milk. So Anthony tells the guys in the guardhouse, that he needs some help. "The wife wants to bathe in ass's milk now." He says.Gerald, the Head Guard, says, "She wants to what?" "Bathe in ass's milk", says Anthony, "You know what these women are like - she's read it on some tablets
o business with you yet. So how do you keep their interest? How do you keep yourself positioned at the top of their mind? If you keep sending them the same mortgage marketing brochures they’ll get bored. So what should you do?Picture the scene. Anthony pops down to the guardhouse, partly because he wants a break with the lads, but also because he has a problem. Cleopatra says she wants to bathe in ass's milk. So Anthony tells the guys in the guardhouse, that he needs some help. "The wife wants to bathe in ass's milk now." He says.Gerald, the Head Guard, says, "She wants to what?" "Bathe in ass's milk", says Anthony, "You know what these women are like - she's read it on some tablets
Think about your favorite TV show. What keeps you excited about the show and
On Business, Branding and Backyard Fences
A recent conversation with a former client made me realize there is a major disconnect in the world of small business.Here's what happened...While enjoying my decaf vanilla soy latte one afternoon with Jane (not her real name), she shared her excitement over her newly designed brand and how effortless it is to talk about her business, get the attention of more qualified prospects, and begin to fill her coaching practice.Of co
yourself positioned at the top of their mind? If you keep sending them the same mortgage marketing brochures they’ll get bored. So what should you do?A recent conversation with a former client made me realize there is a major disconnect in the world of small business.Here's what happened...While enjoying my decaf vanilla soy latte one afternoon with Jane (not her real name), she shared her excitement over her newly designed brand and how effortless it is to talk about her business, get the attention of more qualified prospects, and begin to fill her coaching practice.Of co
Think about your favorite TV show. What keeps you excited about the show and
Stop Trying to Motivate Me! Part II
Stop trying to motivate me! Part II Or Why are you trying to make me angryThroughout our industries, both public and private, there persists a perception that motivation is a commodity to be handed out by the manager at his own discretion.Nobody seems to consider the effect of what would happen, if instead of finding time for motivational speeches and conferences, we spent the same amount of time and energy looking for the reasons that people become de
mortgage marketing brochures they’ll get bored. So what should you do?Stop trying to motivate me! Part II Or Why are you trying to make me angryThroughout our industries, both public and private, there persists a perception that motivation is a commodity to be handed out by the manager at his own discretion.Nobody seems to consider the effect of what would happen, if instead of finding time for motivational speeches and conferences, we spent the same amount of time and energy looking for the reasons that people become de
Think about your favorite TV show. What keeps you excited about the show and
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes. Marketers of the Hummer Brand want to be omni present in your life and it is working. For instance here is a toy hummer you can buy onlinehttp://www.microracers.com/Merchant2/merchant.mv?Screen=PROD&Product_Code=H1
Think about your favorite TV show. What keeps you excited about the show and tuning in each week? It’s usually because the show features a compelling story line, one that you see in small sections (episodes).What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes. Marketers of the Hummer Brand want to be omni present in your life and it is working. For instance here is a toy hummer you can buy onlinehttp://www.microracers.com/Merchant2/merchant.mv?Screen=PROD&Product_Code=H1
When you develop your mortgage marketing materials to reflect this same kind of story telling tactics, you capture the attention of the audience and keep them tuned in for the nex
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