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Casual Articles - Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing
Over the years, home inspection has become not only a necessity for homebuyers and sellers, but also a business prospect for those people who find this field interesting.Home inspection is defined as a thorough inspection that evaluates the mechanical and structural condition of a property such as a home. So, if you have a background or interest in structural and construction related field, or if you have the desire to learn the needed skills, you will have no problem getting into the home inspection business.There are two options that you can look into when you start your home inspection business. You can either consider franchising or you can get into a training program that can help you get started on your own.You can look for a franchiser that offers training programs, ongoing support and third party financing to franchisees. But
Older people make the rules - young people are supposed to obey them.
Insiders are treated better (more equal) than outsiders, qualifications and credentials not withstanding.
Young people make waves (new ways of doing things), older people like the status quo, and on and on.
A family system exi
In the first part of this two part article, I talked about the importance of character in leadership. After all, the best leadership involves the people bonding with the leader in deep, human, emotional ways. The passive way of looking at character is that the bonding won't happen if the people are confused about or disdain your character. But there is also an active way of looking at character: You can use aspects of your character to actually promote results. Your best character traits can be turned results-multipliers. Here's how.By the way, the results I'm talking about don't necessarily have to be organizational results. Many leaders have used my processes in their lives outside their organizations, with teenagers or with their spouses, for example, and not simply as a "leadership" process. Who you are as a leader should be intertwined wi
They don't call "General Hospital" and "Days of Our Lives" soap operas for nothing. Back in the day they were watched by housewives while they did the laundry.
Remember the 2006 Super Bowl commercial for Pizza Hut, with a dumbstruck teenager, who could hardly believe his luck, when Britney Spears showed up.
And those Matlock reruns with their endless commercials for motorized wheelchairs and Medicare supplemental insurance, etc.
All successful marketers understand that you've got to get your message where the people for whom it was intended are most likely to already be. The excellent marketers are masters of the art and science of psychographic marketing.
Psychographic segmentation divides the market into groups based on social class, life style, and personality characteristics.
Research demonstrates that the types of reactions (behavior, purchases, etc.) of an individual will reflect that person's characteristics and patterns of living.
For example, and established business (10+ years old) faces a range of predictable internal challenges.
Figure out how to connect with one person around one of these predictable events and you will have an endless string of prospects, other businesses just like them - with problems like the one you have become known for being able to solve.
While all business owners believe that "our business is different" in fact they are more alike than they can guess. If you can fix just one of these common problems there are millions more waiting for your expertise.
Regardless of the size of the organization, its culture, or legal ownership from shoe repair shop to labor union, a family structure defines how it operates.
No matter whether it is a non-profit or governmental organization, a century old family business or a publicly traded enterprise, it is likely to be organized based on a recognized family system basis.
Older people make the rules - young people are supposed to obey them.
Insiders are treated better (more equal) than outsiders, qualifications and credentials not withstanding.
Young people make waves (new ways of doing things), older people like the status quo, and on and on.
A family system exis
Why do you think you need a direct hire in order to make a living? It seems that 99% of ‘direct hire’ job seekers are looking for security above everything else. But the truth of the matter is that over the past 2-3 years the bulk of companies in America experienced a slowdown and were forced to layoff both contract employees as well as direct employees; but when things started coming back around in 2004, guess who those same companies hired back first….the contractors!Contract hire work is often times a different line item on a company’s budget than a direct hire employee. Companies can hire contractors without having to pay their benefits, unemployment insurance, holiday & vacation pay, (usually the recruiting firm pays for these items) or match their 401k plan. This makes hiring contractors a relatively easy and painless task for a company goin
All successful marketers understand that you've got to get your message where the people for whom it was intended are most likely to already be. The excellent marketers are masters of the art and science of psychographic marketing.
Psychographic segmentation divides the market into groups based on social class, life style, and personality characteristics.
Research demonstrates that the types of reactions (behavior, purchases, etc.) of an individual will reflect that person's characteristics and patterns of living.
For example, and established business (10+ years old) faces a range of predictable internal challenges.
Figure out how to connect with one person around one of these predictable events and you will have an endless string of prospects, other businesses just like them - with problems like the one you have become known for being able to solve.
While all business owners believe that "our business is different" in fact they are more alike than they can guess. If you can fix just one of these common problems there are millions more waiting for your expertise.
Regardless of the size of the organization, its culture, or legal ownership from shoe repair shop to labor union, a family structure defines how it operates.
No matter whether it is a non-profit or governmental organization, a century old family business or a publicly traded enterprise, it is likely to be organized based on a recognized family system basis.
Older people make the rules - young people are supposed to obey them.
Insiders are treated better (more equal) than outsiders, qualifications and credentials not withstanding.
Young people make waves (new ways of doing things), older people like the status quo, and on and on.
A family system exi
A Business Exit Plan can have a number of different connotations. You may hear it referred to as a Succession Plan.At Superb Coaching we have taken a deliberate stance in focussing on the ‘EXIT’ because we are dealing with the business owner’s plan to remove themselves from the business. Yes, there are issues around succession management that we address however we feel that the Exit Plan needs to address more than just succession.Your Business Exit Plan should deliver the following objectives:1) To maximising the capital realisation from the transfer of ownership2) To achieve this realisation in a reasonable time frame3) To minimise the risks as consequence of change or during the period of changeIn a survey conducted by the Australian CPA in 2004, it was found of business owners gave the follow
For example, and established business (10+ years old) faces a range of predictable internal challenges.
Figure out how to connect with one person around one of these predictable events and you will have an endless string of prospects, other businesses just like them - with problems like the one you have become known for being able to solve.
While all business owners believe that "our business is different" in fact they are more alike than they can guess. If you can fix just one of these common problems there are millions more waiting for your expertise.
Regardless of the size of the organization, its culture, or legal ownership from shoe repair shop to labor union, a family structure defines how it operates.
No matter whether it is a non-profit or governmental organization, a century old family business or a publicly traded enterprise, it is likely to be organized based on a recognized family system basis.
Older people make the rules - young people are supposed to obey them.
Insiders are treated better (more equal) than outsiders, qualifications and credentials not withstanding.
Young people make waves (new ways of doing things), older people like the status quo, and on and on.
A family system exi
2005 proved to be a very good year for the rental industry. Several companies showed record earnings and revenues last year. Caterpillar, H&E, Ingersoll-Rand, and JLG were among the leaders in earnings.Caterpillar, Peoria, IL, had record profits and revenues in the third quarter. With revenues of $8.98 billion and profit of $667 million both numbers were up dramatically from the 2004 year. Caterpillar attributed the growth to strong global demand and improved pricing.H&E Equipment out of Baton Rouge, LA had a very strong third quarter as well. Their gross profit rose to $13.4 million, an increase of 40.1 percent from the year before. They also had a revenue increase of 22.7 percent to $27.5 million that quarter.Ingersoll-Rand, Annadale, NJ showed an increase of 10 percent in the third quarter to $2.6 billion. This was
While all business owners believe that "our business is different" in fact they are more alike than they can guess. If you can fix just one of these common problems there are millions more waiting for your expertise.
Regardless of the size of the organization, its culture, or legal ownership from shoe repair shop to labor union, a family structure defines how it operates.
No matter whether it is a non-profit or governmental organization, a century old family business or a publicly traded enterprise, it is likely to be organized based on a recognized family system basis.
Older people make the rules - young people are supposed to obey them.
Insiders are treated better (more equal) than outsiders, qualifications and credentials not withstanding.
Young people make waves (new ways of doing things), older people like the status quo, and on and on.
A family system exi
Marketing is about getting your products and services into as many hands as possible, and then encouraging them to come back.What are you doing to get your products/services into more hands? Do you know how many people MUST be exposed to you and your products to get the needed results and dollars that you want THIS very month? There is a simple formula to do exactly that that we’ll discuss in another article. If you want that one, just ask.In the meantime, here’s an idea to get you in front of a lot more people.Partner with other companies to get your products in other people’s hands. First, let’s look at how much you are, or should be spending on marketing on a weekly and monthly basis. (Actually finding the number that you SHOULD be spending
Older people make the rules - young people are supposed to obey them.
Insiders are treated better (more equal) than outsiders, qualifications and credentials not withstanding.
Young people make waves (new ways of doing things), older people like the status quo, and on and on.
A family system exists in every organization structure.
The structure and makeup of these businesses show up as typical responses to these predictable events.
The question is, how can you mold your services to help them deal with the predictable issues and challenges that occur in every family (aka business)?
Currently over eighty percent of all companies are defined as privately held and/or family owned with seventy-five percent of them having fewer than 100 employees.
That's seven million companies across North America.
Virtually 100% of the business growth in our lifetimes will be companies of five hundred or fewer employees and will be privately held businesses.
That's millions more opportunities for you.
Psychographically, what do all these companies and their owners, managers, and employees have in common?
Problems associated with getting along and working together as a team is one. Unresolved workplace conflict was responsible for sixty-five percent of all voluntary terminations in 2005. Imagine your value to a client if you can help them cut that figure in half.
Productivity is another, so is sales training - the list is endless. Often a very small percentage improvement will be worth a lot of money to the business owner and more than justify your fees.
When the company is profitable the owner/operator, not a bunch of faceless stockholders, puts the money in their bank accounts. If your services offer real "bankable" benefits, the people who hire you will be the direct beneficiaries of your efforts. That's how to get referrals and a continuous stream of clients.
And if a family business loses money, it's their money that's being lost. Every nickel your services saves them adds directly to their bottom line. Helping people feel better about themselves while becoming a more evolved individ
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