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Casual Articles - How To Avoid 5 Critical Business Card Mistakes, And Have A Card That Means Business!
Many ask the question: 'When should I start the attempt to close the sale?' The simple answer is that the close starts at the beginning of the sales interview. It is the logical result of a well-researched, planned and conducted interview.The inexperienced approach the close with fear, apprehension and uncertainty. This is the bit which they think will turn the prospect against then and sour the rapport they have built up through the interview. The problem is lack of confidence.If you have done your job properly the prospect will want you to close, they will want their problem solved. Often the prospect will indicate that the time for your close is ripe by asking
Avoid having your card looking like a fruit-cocktail explosion by fo
On the flight home last night from Boston, I sat beside a very nice IT salesman. He was charming, engaging, and quite polished. Though he was an Executive Platinum member with American, he willingly gave up his aisle seat for a young grad student that needed to walk around occasionally due to a medical condition.He and I had a great conversation in which I showed him the Bubble Planner. He was impressed and offered some great insight for marketing on the internet. In addition to this, he offered such sage advice to the new Grad student beside him. It was so simple, yet, so profound that I thought that you would want to hear it as well.What did he say?We've all seen our share of business cards. Nearly every day you encounter a new one. Some look fantastic. Others... well... they reflect poorly upon the business and person that they belong to. That right there is what we're looking to avoid. The ugly, the horrible, the big negatives. Sidestepping these five major pitfalls will set you on the path to having a good business card.
1. The Technicolor Dreamcard
When it comes time to print a business card, you'll find there's very little reason not to make use of a full-color printing process. That means every color of the rainbow can be captured on your business card. But, please, oh please, don't be tempted.
A good design uses a limited color palette (or color scheme) most commonly focusing on just two colors. It's not unusual to use a third accent color. However, any more than that and you're approaching the danger zone.
Avoid having your card looking like a fruit-cocktail explosion by foc
Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know what you do and how your product or service will benefit them. They need to know where to find you, and how to contact you. But how much should you spend to get that word out?For companies who are just beginning a communications program, the tendency is to decide where you think you need to advertise, and then spend whatever it takes to get to be there. You rely on your instincts to tell you what communications vehicl
1. The Technicolor Dreamcard
When it comes time to print a business card, you'll find there's very little reason not to make use of a full-color printing process. That means every color of the rainbow can be captured on your business card. But, please, oh please, don't be tempted.
A good design uses a limited color palette (or color scheme) most commonly focusing on just two colors. It's not unusual to use a third accent color. However, any more than that and you're approaching the danger zone.
Avoid having your card looking like a fruit-cocktail explosion by fo
1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might co
When it comes time to print a business card, you'll find there's very little reason not to make use of a full-color printing process. That means every color of the rainbow can be captured on your business card. But, please, oh please, don't be tempted.
A good design uses a limited color palette (or color scheme) most commonly focusing on just two colors. It's not unusual to use a third accent color. However, any more than that and you're approaching the danger zone.
Avoid having your card looking like a fruit-cocktail explosion by fo
The competition in the handset business in Nigeria, Africa like other countries of the world, is enormous especially in the major cities. Only entrepreneurs who go the extra mile will always make it. Though the market for GSM handsets is very large, most people find it difficult to break even in the business; an idea is what you will need to differentiate yourself from the crowd and competition no matter where you are located.The secret to this success is the Nokia handset retail business- this simply means branding your shop with Nokia and selling of only Nokia phones. The Nokia brand is the secret.Nokia as you know is unarguably the leading phone manufacturer in the wo
A good design uses a limited color palette (or color scheme) most commonly focusing on just two colors. It's not unusual to use a third accent color. However, any more than that and you're approaching the danger zone.
Avoid having your card looking like a fruit-cocktail explosion by fo
Residential Concierge Services at Las Vegas, New York, Florida highrises are among latest and greatest amenities for upscale properties. Entrepreneurs from the hospitality industry are creating their own services to meet this demand.Concierge services are an increasingly valuable amenity being offered by upscale, high-end residential properties. Like corporations, real estate sees the value in procurement and retention. Residential concierge services are more frequently added as an extension of their resident services. Along with superior management services, reputable properties want to provide to their tenants the quality of living they would experience at a 5-sta
Avoid having your card looking like a fruit-cocktail explosion by focusing on a few key colors. Suit them to your business. Choosing warm, low-key colors creates a "sense of home" for a real estate company, while bright, energetic colors better suit an adventure travel agency.
"Full color printing" is not an invitation to get your money's worth!
2. The Ransom Note
When your computer comes with hundreds of wild and crazy fonts, it can be tempting to have some wild and crazy fun when writing up your business card. It ends up looking like a ransom note, with a different font for each word.
Similar to limiting your colors, you should use restraint when choosing fonts, or typefaces, for your card. Follow the basic rule of using one font for key elements, like headlines or your name, and another font for the detailed
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