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    Is Your Content Actually Connecting
    The written word is king of the marketing hill these days. Between the intangible nature of services and the intangible marketing challenge known as the Internet, having content that increases interest and drives sales is a service firm imperative.When selling services, content is your "free sample," the equivalent of the people in supermarkets giving out little cups of various kinds of food products for you to try before you buy. OK, well, maybe not exactly like that, but thematically the same. Your content conveys your company's personality (known in more stuffy business circles as your culture) as well as your expertise, which are both part of the criteria applied by prospects when making buying decisions.So here's the question that constitutes the title of this article: Is your content actually connecting? You can have loads of articles, white papers, web pages, and email messages, but if the words in thos
    opment, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.

    True success through Automotive Business Development involves, first the leader's goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.

    SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha's...that will establish the How

    Manage Your Boss - And Get Ahead!
    It's clear there are a number of common issues faced by business people across totally unrelated industries and environments. This series was created to provide some perspective and guidance to executives as they negotiate their way up the corporate ladder.In 2001, I started the consulting and coaching practice, which came to known as The Business Success Coach.net. I'd just finished working with a very large multinational firm owned by one of the largest companies in the world. With 25 years as an executive in various industries across the US and Canada; I'd managed startups and overseen layoffs of thousands of people.I had enough boardroom experience to be certain that many hassles faced by management today can be prevented.Choose your Boss WiselyThe best Tip I can give anyone just entering business life is, "choose your first job based upon the boss and not on money or upward mobility pros
    What Is SCD? (Systematic Concept Duplication)

    Systematic Concept Duplication is a created science for target marketing, it consist of a series of strategic processes and procedures, that all have their individual identities and already established proven functions, yet operating in sync as one concept. SCD means having a corporate strategy for ensuring that your company realizes their full potential. It is an overall strategy that begins by placing all consumers at the center of everything your company does. SCD also involves employing practical techniques and strategies that will improve all of your business processes.

    The end result is to make your existing Corporation-

    • More profitable
    • Be a more enjoyable place to work
    • Have happy contented customers that come back again and again....with their friends
    Applying SCD....to your industry

    Innovation and customer service is essential in this era of the expanding automotive and customer service industry. Automotive sales, technology and customer service must be consolidated. In good times or bad, your company, its employees, and affiliates must continue to refine their focus in this ever-changing customer friendly virtual environment. SCD for the automotive industry will help define clear goals and the plans to achieve them. The implementation of our Automotive Processes & Procedures will excite the market place with aggressive, bold, and always effective tools that have been tested, proven to be effective and are now ready to be put into place to make your company that much more successful. Automotive Business Development is defined as;

    "Taking What You Have And Making It Better"

    The Goal.......SCD 10 Steps To the End-Result

    1. Deliver Online Customers
    2. Handling All facets Of Advertising & Marketing
    3. Making Business Development Profitable
    4. Keeping & Growing Your Customer Base
    5. Turning Leads Into Prospects
    6. Controlling The Web-Driven Environment
    7. Strategic DMS Integration
    8. Automotive E-marketing
    9. Power Follow-Up Programs
    10. Virtual Prospecting
    SCD involves the human element, the mindset of the people, and the ability to show them a better way. We have taken successful processes and procedures from various industries, integrated them with the ABC's of the Automotive Business, always getting the same end-result. The entire concept is designed to be implemented into the everyday procedures of those key employees who play an active role in the current and continual success of your company.

    The following departments are normally created to function as separate identities, SCD combines these departments to make a well-organized machine operating to achieve the same goal, the same End-Result.

    • Business Development Department
    • The Internet Center
    • The Call Center
    • The Tracking Center
    • The Customer Relations Center
    • Marketing & Advertising
    The System..........

    Simplicity quickly defines the system that will be created around your goals and expectations, your company's end-result. The key principals of SCD as applied to your company will include a group of automotive, guest relations and sales elements forming a complex whole. Training, Technology and Merchandising begin the applied concept, there is no one rule or starting point for SCD, it is very conformable to almost any already applied process. Change is never the goal, because with change, you always get resistance, and that will cause a waste of valuable time. A detailed, yet quick assessment and interview of key employees, their departments, their functions and their goals are made. We take what you already have and make it better, by creating better people through their own already established processes and procedures.

    SCD must become the key to the driving growth of your company. Only when every point of sales, service and customer contact is finely tuned, can you build loyalty, the key to growing your company. SCD's Automotive Business Development transforms the culture of your dealerships into a smooth machine geared to capture, control and manage customers and grow your bottom line. Though we have the knowledge to generate, build and manage, our industry lacks the ability to manage processes and procedures, we start but truly never follow through.

    The virtual world continues to grow in and around the automotiveindustry, Automotive Business Development (ABD) helps control the growth and capture those customers who are searching the web for service, finance, and/or sales and have chosen your dealerships. Today's consumers spend more time researching information on the internet about their next purchase.

    The Concept..........

    Application is the key ingredient to the concept of SCD, once there has been a detailed introduction, overview and assessment, the concept is applied to the dealer's already established routine through Key employees. The concept is defined as, evaluate, update, eliminate, and replace effective methods from other industries into the daily routine of your key employees, and allowing them to benefit from the results. There must be a quick and effective integration into your already established departments that include the internet, Business Development, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.

    True success through Automotive Business Development involves, first the leader's goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.

    SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha's...that will establish the How

    The Importance of the Balance Sheet as a Financial
    The Balance Sheet for accounting is an extremely important and often used statement of entity condition. It shows the extent of entity ownership of assets, liability and equity at a given point in time. This point is the date on the statement. It is a physical representation of the 'accounting equation.' The equation states that at any point in time, the assets of the business are equal to the sum of the liabilities and owner's equity. The equation also forms the basis of the statement structure, which mirrors the three aspects of the equation. The three parts are: 1) assets, 2) liabilities and 3) owner's equity. Let's look at each one.Assets are anything that the business owns. We tend to consider assets to be land, buildings, vehicles, inventory and cash but they are also other things. The adding machines, computers, copyrights, patents, goodwill, time clocks, pens, wrenches, ladders, paper and copy machine
    nd the plans to achieve them. The implementation of our Automotive Processes & Procedures will excite the market place with aggressive, bold, and always effective tools that have been tested, proven to be effective and are now ready to be put into place to make your company that much more successful. Automotive Business Development is defined as;

    "Taking What You Have And Making It Better"

    The Goal.......SCD 10 Steps To the End-Result

    1. Deliver Online Customers
    2. Handling All facets Of Advertising & Marketing
    3. Making Business Development Profitable
    4. Keeping & Growing Your Customer Base
    5. Turning Leads Into Prospects
    6. Controlling The Web-Driven Environment
    7. Strategic DMS Integration
    8. Automotive E-marketing
    9. Power Follow-Up Programs
    10. Virtual Prospecting
    SCD involves the human element, the mindset of the people, and the ability to show them a better way. We have taken successful processes and procedures from various industries, integrated them with the ABC's of the Automotive Business, always getting the same end-result. The entire concept is designed to be implemented into the everyday procedures of those key employees who play an active role in the current and continual success of your company.

    The following departments are normally created to function as separate identities, SCD combines these departments to make a well-organized machine operating to achieve the same goal, the same End-Result.

    • Business Development Department
    • The Internet Center
    • The Call Center
    • The Tracking Center
    • The Customer Relations Center
    • Marketing & Advertising
    The System..........

    Simplicity quickly defines the system that will be created around your goals and expectations, your company's end-result. The key principals of SCD as applied to your company will include a group of automotive, guest relations and sales elements forming a complex whole. Training, Technology and Merchandising begin the applied concept, there is no one rule or starting point for SCD, it is very conformable to almost any already applied process. Change is never the goal, because with change, you always get resistance, and that will cause a waste of valuable time. A detailed, yet quick assessment and interview of key employees, their departments, their functions and their goals are made. We take what you already have and make it better, by creating better people through their own already established processes and procedures.

    SCD must become the key to the driving growth of your company. Only when every point of sales, service and customer contact is finely tuned, can you build loyalty, the key to growing your company. SCD's Automotive Business Development transforms the culture of your dealerships into a smooth machine geared to capture, control and manage customers and grow your bottom line. Though we have the knowledge to generate, build and manage, our industry lacks the ability to manage processes and procedures, we start but truly never follow through.

    The virtual world continues to grow in and around the automotiveindustry, Automotive Business Development (ABD) helps control the growth and capture those customers who are searching the web for service, finance, and/or sales and have chosen your dealerships. Today's consumers spend more time researching information on the internet about their next purchase.

    The Concept..........

    Application is the key ingredient to the concept of SCD, once there has been a detailed introduction, overview and assessment, the concept is applied to the dealer's already established routine through Key employees. The concept is defined as, evaluate, update, eliminate, and replace effective methods from other industries into the daily routine of your key employees, and allowing them to benefit from the results. There must be a quick and effective integration into your already established departments that include the internet, Business Development, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.

    True success through Automotive Business Development involves, first the leader's goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.

    SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha's...that will establish the How

    Small Victories First
    Small victories build momentum. Small victories validate self-assurance. Small victories pave the way for later success. Small victories enable you to take bolder action. Small victories stretch your boundaries one mile at a time.This goes for everything: dating, sports, conversation, business, shyness, speaking in public and the like. You must win small victories first. For example:• If you’re terrified of public speaking, try giving a toast at the family dinner table.• If you’re afraid of approaching strangers, go to the mall and strike up conversations with people who won’t reject you: clerks, salespeople and cashiers.• If you’re reluctant to make sales calls, ring a few companies and ask several product-related questions to warm yourself up.• If you’re fearful of writing and publishing articles, start a blog and post short entries to test the waters an
    ey employees who play an active role in the current and continual success of your company.

    The following departments are normally created to function as separate identities, SCD combines these departments to make a well-organized machine operating to achieve the same goal, the same End-Result.

    • Business Development Department
    • The Internet Center
    • The Call Center
    • The Tracking Center
    • The Customer Relations Center
    • Marketing & Advertising
    The System..........

    Simplicity quickly defines the system that will be created around your goals and expectations, your company's end-result. The key principals of SCD as applied to your company will include a group of automotive, guest relations and sales elements forming a complex whole. Training, Technology and Merchandising begin the applied concept, there is no one rule or starting point for SCD, it is very conformable to almost any already applied process. Change is never the goal, because with change, you always get resistance, and that will cause a waste of valuable time. A detailed, yet quick assessment and interview of key employees, their departments, their functions and their goals are made. We take what you already have and make it better, by creating better people through their own already established processes and procedures.

    SCD must become the key to the driving growth of your company. Only when every point of sales, service and customer contact is finely tuned, can you build loyalty, the key to growing your company. SCD's Automotive Business Development transforms the culture of your dealerships into a smooth machine geared to capture, control and manage customers and grow your bottom line. Though we have the knowledge to generate, build and manage, our industry lacks the ability to manage processes and procedures, we start but truly never follow through.

    The virtual world continues to grow in and around the automotiveindustry, Automotive Business Development (ABD) helps control the growth and capture those customers who are searching the web for service, finance, and/or sales and have chosen your dealerships. Today's consumers spend more time researching information on the internet about their next purchase.

    The Concept..........

    Application is the key ingredient to the concept of SCD, once there has been a detailed introduction, overview and assessment, the concept is applied to the dealer's already established routine through Key employees. The concept is defined as, evaluate, update, eliminate, and replace effective methods from other industries into the daily routine of your key employees, and allowing them to benefit from the results. There must be a quick and effective integration into your already established departments that include the internet, Business Development, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.

    True success through Automotive Business Development involves, first the leader's goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.

    SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha's...that will establish the How

    Fear of Failure
    Of all the real or perceived impediments to success, the biggest is the fear of failure. Certainly, there are often many other obstacles to overcome, but it is this one phantom that prevents most people from even attempting to create the success they imagine that they want.And, in most cases, it is a mere phantom—the boogeyman that hides under the bed. Fear of failure is a creature of imagination and like most creatures of imagination, it disappears when looked at in the clear light of day.The thousands of missed baskets made by Magic Johnson were not failures. They were successful attempts to train his mind and muscles to get those magic game-winning 3 pointers. If he allowed the fear of failure to get in his way, he'd never even have attempted those throws from center court. Many other players, even great pros, may never make those spectacular winning shots. The spectators who watched Magic play will, of cou
    ly when every point of sales, service and customer contact is finely tuned, can you build loyalty, the key to growing your company. SCD's Automotive Business Development transforms the culture of your dealerships into a smooth machine geared to capture, control and manage customers and grow your bottom line. Though we have the knowledge to generate, build and manage, our industry lacks the ability to manage processes and procedures, we start but truly never follow through.

    The virtual world continues to grow in and around the automotiveindustry, Automotive Business Development (ABD) helps control the growth and capture those customers who are searching the web for service, finance, and/or sales and have chosen your dealerships. Today's consumers spend more time researching information on the internet about their next purchase.

    The Concept..........

    Application is the key ingredient to the concept of SCD, once there has been a detailed introduction, overview and assessment, the concept is applied to the dealer's already established routine through Key employees. The concept is defined as, evaluate, update, eliminate, and replace effective methods from other industries into the daily routine of your key employees, and allowing them to benefit from the results. There must be a quick and effective integration into your already established departments that include the internet, Business Development, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.

    True success through Automotive Business Development involves, first the leader's goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.

    SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha's...that will establish the How

    Writing Your Bio
    In the traditional work environment we used resumes and cover letters to introduce ourselves. As a business owner we use a bio as a way of introducing who we are. You are not applying for a job but attracting ideal clients. To do this you have to step away from responsibilities and address your accomplishments through your skills and experience. Most bios are written in the third person. Some combine the third and first person by adding quotes of the person being written about. It can sometimes be difficult or feel strange for us to write about ourselves in the third person however it presents a more objective view rather than as someone blowing their own horn or being egotistical. When a potential client is touched by something in your bio, you will become much more tangible to them. Talk about who you are and what motivates you, express your passion for what you do. Include the reason why you
    opment, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.

    True success through Automotive Business Development involves, first the leader's goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.

    SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha's...that will establish the How To...as they go along.

    The Reticular Activating System is the attention center in the brain. It is the key to "turning on your brain," and seems to be the center of motivation.

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