Tags |
|
|
Links |
|
|
Casual Articles - The Top 10 Ultra-Low Risk Ways To Market Your Business
Have a favorite charity or non-profit community cause to which you contribute time and resources? Chances are your company will be interested in supporting it, too.According to the Giving USA 2004 study released by the Giving USA Foundation in the summer of 2004, American individuals, estates, foundations, and corporations gave an estimated $240.72 billion to charitable causes in 2003. In the US, during the five years spanning 1998-2002, corporations contributed $55 billion, (5%) of the total $1135 billion. Corporations also gave through foundations, which contri
9. Use Sunk Costs More Creatively
Cost: Free, Upside Potential: Limitless
Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.
10. Increase Your Prices
Cost: Free, Upside Potential: Whatever you set your new price to be
Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they won’t do it. You don’t have to
Customer service would be one of the most difficult positions in a company mainly because the majority of people miss the point of it. You see the definition of customer service is servicing customers. Normally, when a client calls your hotline or helpdesk, they want clarification on a matter that wasn’t clearly explained before purchase, or let you know that the product they bought is faulty, or find a way to solve their problem.The majority of people call a helpdesk in the hopes of getting their problem resolved quickly. Having competent people at your helpdesk to
Cost: Cost of Direct Marketing Education, Upside Potential: Unlimited
Direct marketing is marketing that is testable and therefore accountable for your money. Put a code on all your ads, coupons etc. so that you know where they come from and can measure the response. Then you can use spreadsheets to calculate exactly what you need to be profitable. It’s vital to crunch the numbers to see if a particular marketing idea you have makes business sense.
2. Find a Product That Fits the Market
Cost: Cost of product/service development, Upside Potential: Unlimited
95% of people out there develop the product first then find a market for it. That’s a lot of wasted time and effort. Take the road less traveled and look for different ways to market something that’s already hot drastically reducing your risk of failure.
3. Test Everything
Cost: Marginal, Upside Potential: Unlimited
Now that you are using direct marketing, test everything. Test your offers, headlines (of your ads), messages, lists, mediums (newspapers, magazines, internet etc.). Most marketing is a few words away from being profitable and you will never know that unless you test.
4. Use Google Ad-words and the Internet.
Cost: Marginal (with daily budget), Upside Potential: Unlimited
Never before in the history of marketing has there ever been a more low-cost, low-risk and accurate way to test your marketing message. You can test different advertisements, different keywords, different web pages and different locations. You can sit in your office in Iceland and test your advertisement in a four block radius around Trump World Tower in Manhattan.
5. Change the Way you Speak and Write
Cost: Free, Upside Potential: Unlimited
Words offer the highest leverage possible. One word, “cost” creates a negative emotion in your prospects mind as they think of their hard earned money leaving their pocket. Change the word to “invest” and they now think that they can earn more money from the money they give you. Look over the words you use in your business (ads, sales, flyers etc.) to see if they may cause negative emotions in your customers
6. Optimize Your Referral Program
Cost: Marginal, Upside Potential: Unlimited
Referral programs are your highest leverage marketing system out there. Take the time to put in an actual program and not wait until your clients think about it. Of course, that all presupposes that you under promise and over deliver....that always gets them telling their neighbours about you.
7. Upsell and Crossell
Cost: Free, Upside Potential: Upto 50% more sales
Earn 10%-40% more on average with these handy devices. Some people, when they have made the commitment to buy, will buy more when reminded that they can. Don’t be pushy about it. Check out godaddy.com, they are relentless with up sells and cross sells. Try to buy a domain and get your way to the end without spending another dime...just try it...
8. Use Bounce Backs
Cost: cost of paper and ink, Upside Potential: Upto 50% more sales
With every purchase or order, include an offering for another product/service. You have already spent the money on the shipment or transaction. This is another form of low-pressure upsells /cross sells but costs you only the cost of the paper and ink you used.
9. Use Sunk Costs More Creatively
Cost: Free, Upside Potential: Limitless
Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.
10. Increase Your Prices
Cost: Free, Upside Potential: Whatever you set your new price to be
Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they won’t do it. You don’t have to
People struggle with career development issues no matter what industry they are in. Whether you are a doctor, a lawyer, a self employed business man, or some other type of business person, the pressure to succeed is great in any field. If you have been spinning your wheels for too long, then it might be time to take a step back and figure out what is holding you back. People like to throw out excuses as to why their career is taking so long to take off. These excuses don’t accomplish anything, though. They are simply a way to take the pressure off of yourself. The real rea
3. Test Everything
Cost: Marginal, Upside Potential: Unlimited
Now that you are using direct marketing, test everything. Test your offers, headlines (of your ads), messages, lists, mediums (newspapers, magazines, internet etc.). Most marketing is a few words away from being profitable and you will never know that unless you test.
4. Use Google Ad-words and the Internet.
Cost: Marginal (with daily budget), Upside Potential: Unlimited
Never before in the history of marketing has there ever been a more low-cost, low-risk and accurate way to test your marketing message. You can test different advertisements, different keywords, different web pages and different locations. You can sit in your office in Iceland and test your advertisement in a four block radius around Trump World Tower in Manhattan.
5. Change the Way you Speak and Write
Cost: Free, Upside Potential: Unlimited
Words offer the highest leverage possible. One word, “cost” creates a negative emotion in your prospects mind as they think of their hard earned money leaving their pocket. Change the word to “invest” and they now think that they can earn more money from the money they give you. Look over the words you use in your business (ads, sales, flyers etc.) to see if they may cause negative emotions in your customers
6. Optimize Your Referral Program
Cost: Marginal, Upside Potential: Unlimited
Referral programs are your highest leverage marketing system out there. Take the time to put in an actual program and not wait until your clients think about it. Of course, that all presupposes that you under promise and over deliver....that always gets them telling their neighbours about you.
7. Upsell and Crossell
Cost: Free, Upside Potential: Upto 50% more sales
Earn 10%-40% more on average with these handy devices. Some people, when they have made the commitment to buy, will buy more when reminded that they can. Don’t be pushy about it. Check out godaddy.com, they are relentless with up sells and cross sells. Try to buy a domain and get your way to the end without spending another dime...just try it...
8. Use Bounce Backs
Cost: cost of paper and ink, Upside Potential: Upto 50% more sales
With every purchase or order, include an offering for another product/service. You have already spent the money on the shipment or transaction. This is another form of low-pressure upsells /cross sells but costs you only the cost of the paper and ink you used.
9. Use Sunk Costs More Creatively
Cost: Free, Upside Potential: Limitless
Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.
10. Increase Your Prices
Cost: Free, Upside Potential: Whatever you set your new price to be
Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they won’t do it. You don’t have to
No company is immune to the perils of employee turnover. But what if I told you that there was a way to recoup some of the investments made into former employees? While I’m sure each of us can easily recall those former employees that we were glad to part company with, it might not be so easy to recall those good employees that got away from us. Even the best of companies will from time-to-time lose good employees. Think about the number of employees that have come and gone over the years and you will quickly realize that some great talent (or great talent in the making) h
5. Change the Way you Speak and Write
Cost: Free, Upside Potential: Unlimited
Words offer the highest leverage possible. One word, “cost” creates a negative emotion in your prospects mind as they think of their hard earned money leaving their pocket. Change the word to “invest” and they now think that they can earn more money from the money they give you. Look over the words you use in your business (ads, sales, flyers etc.) to see if they may cause negative emotions in your customers
6. Optimize Your Referral Program
Cost: Marginal, Upside Potential: Unlimited
Referral programs are your highest leverage marketing system out there. Take the time to put in an actual program and not wait until your clients think about it. Of course, that all presupposes that you under promise and over deliver....that always gets them telling their neighbours about you.
7. Upsell and Crossell
Cost: Free, Upside Potential: Upto 50% more sales
Earn 10%-40% more on average with these handy devices. Some people, when they have made the commitment to buy, will buy more when reminded that they can. Don’t be pushy about it. Check out godaddy.com, they are relentless with up sells and cross sells. Try to buy a domain and get your way to the end without spending another dime...just try it...
8. Use Bounce Backs
Cost: cost of paper and ink, Upside Potential: Upto 50% more sales
With every purchase or order, include an offering for another product/service. You have already spent the money on the shipment or transaction. This is another form of low-pressure upsells /cross sells but costs you only the cost of the paper and ink you used.
9. Use Sunk Costs More Creatively
Cost: Free, Upside Potential: Limitless
Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.
10. Increase Your Prices
Cost: Free, Upside Potential: Whatever you set your new price to be
Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they won’t do it. You don’t have to
It's no secret that the U.S. lost a significant market share in key industries: wide-bodied aircraft, semi-conductors, automobiles, electronics, and steel. The U.S. manufacturing base has eroded to offshore competitors; we've lost our edge in price, delivery and quality. Our foreign competitors are delivering high quality products with one pass through the factory, while we're consumed in fixing mistakes.In the meantime, U.S. manufacturing has gone through a lot of pain and expense in its attempts to find the solution, turning to a variety of techniques: MRP, JIT, L
7. Upsell and Crossell
Cost: Free, Upside Potential: Upto 50% more sales
Earn 10%-40% more on average with these handy devices. Some people, when they have made the commitment to buy, will buy more when reminded that they can. Don’t be pushy about it. Check out godaddy.com, they are relentless with up sells and cross sells. Try to buy a domain and get your way to the end without spending another dime...just try it...
8. Use Bounce Backs
Cost: cost of paper and ink, Upside Potential: Upto 50% more sales
With every purchase or order, include an offering for another product/service. You have already spent the money on the shipment or transaction. This is another form of low-pressure upsells /cross sells but costs you only the cost of the paper and ink you used.
9. Use Sunk Costs More Creatively
Cost: Free, Upside Potential: Limitless
Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.
10. Increase Your Prices
Cost: Free, Upside Potential: Whatever you set your new price to be
Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they won’t do it. You don’t have to
First of all, if all you ever do is an annual performance review for your employees, they are worthless. Put every last one of them in a big pile and burn them. The scenario of annual performance reviews often goes like this;“I have nine reviews I have to get done by the end of the month. I feel more pressure about completing the review than I feel an obligation to the employees to let them know how they are really doing. How I can help them.”Additionally, since you only do one review a year, chances are you base your judgment about the employee’s performanc
9. Use Sunk Costs More Creatively
Cost: Free, Upside Potential: Limitless
Do you have a voicemail system? Why play music, when you can give educational messages (that are interesting) about your products/services? Do you have invoices? Write some text about referrals or specials of the day. Do you have slow times? Hold a tele-seminar or actual seminar to educate and attract more business.
10. Increase Your Prices
Cost: Free, Upside Potential: Whatever you set your new price to be
Last but not least...The simplest method of them all. Increase your prices! Lots of businesses I talk to are afraid to do this and they won’t do it. You don’t have to increase them 200% (even though I know a case where a retailer did this and they did actually sell out their entire stock), but just do it 2-5% on select items. No one will notice. And that’s all profit for you. You are doing a disservice to your own bottom line by not charging what the market will bear. You would be surprised to learn how much people would value something. And if they don’t like the increase, try adding some educational information tool with it...now you are justified.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/26957/casualarticles-The-Top-10-UltraLow-Risk-Ways-To-Market-Your-Business.html">The Top 10 Ultra-Low Risk Ways To Market Your Business</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/26957/casualarticles-The-Top-10-UltraLow-Risk-Ways-To-Market-Your-Business.html]The Top 10 Ultra-Low Risk Ways To Market Your Business[/url]
Related Articles:
How To Get Cast In Television Commericals: Guaranteed Part 1
Brandwidth 2005- The Year In Review
What is Company Fraud and How Do You Stop It? (Part 2 of 2)
Bookmark it:
|