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Casual Articles - 20 Great Restaurant Ideas To Promote Customer Loyalty – Part 2
Back by popular demand, MarketingBites - the premier event held exclusively for the marketing community in the Midlands - will be taking place at the iconic and historic Fort Dunlop Building in Birmingham on Friday 9th March 2007.The next MarketingBites covers the topic of 'Branding' and will be uniting marketing professionals with the latest thinking direct from some of the UK’s lea
16. Buy regular guests a bottle of wine
You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold.
17. Start a mug clu
I just lost a million dollars!That’s right, I had the plan all laid out and was in action on a deal that would have put one million dollars in my pocket in six months. Now I have zero, nada, nothing. And you know whose fault it is? Mine!Why? Because I had the transaction structured based on my experience, the way I had done business. But the other guy had the transaction struc
It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty…. other than just our great nutritious food (and sometimes they have provided some great free publicity):
11. Offer a free meeting room
Where it is appropriate, especially if marketing to executives, offer a free meeting room, or set aside a special area. Make sure you let your customers know the room is available.
12. Offer free umbrellas during wet weather
You can get inexpensive ones to give away or large solid ones that are printed with the restaurant name and website on them. The big ones can be returned on their next visit or dropped back any time. Or they can be given away too when appropriate.
13. Offer a calculator with the bill
This is handy for large groups.
14. Make adjustments for customers with disabilities
While you already meet all legal requirements, it is good to promote that you go that extra mile for any special needs.
15. Create a Wall of Fame for regulars
Regular diners like to feel special. It works the same for take away too. You can take a photo, add a short bio and even include their favourite meal. You can do the same on your website.
16. Buy regular guests a bottle of wine
You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold.
17. Start a mug club
Attorneys slowly started advertising on TV way back in the 70's. Before then it was considered unethical for a practicing attorney to advertise his services on television. Since then lawyer advertising has grown with leaps and bounds. Every US television market has personal injury, bankruptcy and social security lawyers advertising plus many others. Why are all these lawyers advertising
11. Offer a free meeting room
Where it is appropriate, especially if marketing to executives, offer a free meeting room, or set aside a special area. Make sure you let your customers know the room is available.
12. Offer free umbrellas during wet weather
You can get inexpensive ones to give away or large solid ones that are printed with the restaurant name and website on them. The big ones can be returned on their next visit or dropped back any time. Or they can be given away too when appropriate.
13. Offer a calculator with the bill
This is handy for large groups.
14. Make adjustments for customers with disabilities
While you already meet all legal requirements, it is good to promote that you go that extra mile for any special needs.
15. Create a Wall of Fame for regulars
Regular diners like to feel special. It works the same for take away too. You can take a photo, add a short bio and even include their favourite meal. You can do the same on your website.
16. Buy regular guests a bottle of wine
You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold.
17. Start a mug clu
As a boy I was in Boy Scouts. And since then I’ve spent a good part of my life in the program – once in a professional capacity then later when my son joined our local pack, then troop. I still volunteer today. Like me, I’ll bet that you know a number of Eagle Scouts. Even if you don’t think so, I’m sure you do. They’re all over, and I think I’ve met more in fundraising than in the average
You can get inexpensive ones to give away or large solid ones that are printed with the restaurant name and website on them. The big ones can be returned on their next visit or dropped back any time. Or they can be given away too when appropriate.
13. Offer a calculator with the bill
This is handy for large groups.
14. Make adjustments for customers with disabilities
While you already meet all legal requirements, it is good to promote that you go that extra mile for any special needs.
15. Create a Wall of Fame for regulars
Regular diners like to feel special. It works the same for take away too. You can take a photo, add a short bio and even include their favourite meal. You can do the same on your website.
16. Buy regular guests a bottle of wine
You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold.
17. Start a mug clu
Importance Of Learning Interview TechniquesSuccessful candidates face an interview with confidence and have the ability to draw attention to key experiences to prove that they are the ideal choice for the job. They understand the requirements of a particular job and demonstrate their expertise to deal with issues pertaining to that field. Most people miss a desperately needed job onl
14. Make adjustments for customers with disabilities
While you already meet all legal requirements, it is good to promote that you go that extra mile for any special needs.
15. Create a Wall of Fame for regulars
Regular diners like to feel special. It works the same for take away too. You can take a photo, add a short bio and even include their favourite meal. You can do the same on your website.
16. Buy regular guests a bottle of wine
You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold.
17. Start a mug clu
The most frequent advice that I give fundraisers is about how to increase the amount of money raised with a fundraiser. Many of these ideas to maximize results will apply to just about any situation. So consider adding one or all of the following techniques to your upcoming fundraising efforts.1. Incentive Programs – Create an incentive for donors or participants to help you
16. Buy regular guests a bottle of wine
You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold.
17. Start a mug club
This idea can be applied to countless possibilities, but the mug idea can be used almost anywhere. They can be kept at the caf? or bar and the patron even pays a fee for the purchase of the mug, or glass, or expensive bottle of Whisky or Brandy in Licensed restaurants.
18. Be a teacher
Offer food education nights or lunches or even mornings on the weekend. Cooking shows, demonstrations or classes can all be very popular and can attract free publicity.
19. Have the chef deliver or accompany the food occasionally
This is a sure fire way to impress guests. They love it. It makes them feel important and it allows the chef to get out of the kitchen and speak to the customers.
20. Name a menu item after a customer
Just asking a customer for this privilege is a great compliment to them. Don’t do it too often unless you have an extensive menu that you want to use this method as a theme.
21. Always give a bit more than you promise …(like we have right now with this extra 21st suggestion)
This is what every business, including restaurants, should do. Anything extra, small or large is always appreciated.
Of course there are many other things you can do, and maybe this list will help you think of many others too.
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