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Casual Articles - 10 Steps To A New Arena For Your Business - Part 3
Last week I attended the annual conference of the North American Simulation and Gaming Association. I have served on the NASAGA Board for the past six years. During that time I have served as the Chair twice and our company also has pro¬duced the annual conference.Never have I learned as much about myself at one of these conferences as I did last week. One of the things that became so clear t
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Pu
The only reason your company exists is to solve problems for customers. If you do not do this well the customers go away and your company ceases to exist. I have often marveled at how huge corporations place minimum wage employees in their customer service department and then wonder why their sales have gone down. Customer service in not a department of your company. It is what your company
#4 Word Perception
Great marketing for big business is a matter of perception. Many businesses try to tell the customer more of what they offer then what the results of the product will deliver. In other words, what is the customer going to get out of purchasing your product. An easier life, a better tan, more profits, or whatever your product delivers.
This perception of Small Business Owner Marketing is all in the wording. When you are brainstorming for your CCP (Customer Catch Phrase) or your headlines for any advertisements, you have to think about the perception of your words. How is the customer going to perceive your statements. Do they hold them liable or you? You want to turn the liability onto you. After all, you are the one selling the product.
If I am selling a radio that has more options then the competition, then don’t just list your specs of your product and what it offers, tell the customer what they are getting above the competition. i.e. “Higher quality sound then any of the competition according to blah blah blah standards and at a 10% savings!”
If you see a sign that says “ The new radio from Wadio Wack, comes with high quality sound and great price” you will see that any radio can offer high quality sound and a great price even if it’s from Stall Cart.
You can take the pressure off of the customer and become more relational as a company who truly wants to see their client succeed or have an easier life. If you try to do things only to better yourself, your perception to your clients will be wrong. Look at this:
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Pur
What is your #1 Obligation to your customer? When I ask that question to retailers they generally say, “To provide the best service to our customer,” or “To help the customer get what they want.” or even “To provide an extraordinary experience so they come back.”. While these things are all good and important, I think that there is something even more important.Sew and Vac retailers have a tr
Great marketing for big business is a matter of perception. Many businesses try to tell the customer more of what they offer then what the results of the product will deliver. In other words, what is the customer going to get out of purchasing your product. An easier life, a better tan, more profits, or whatever your product delivers.
This perception of Small Business Owner Marketing is all in the wording. When you are brainstorming for your CCP (Customer Catch Phrase) or your headlines for any advertisements, you have to think about the perception of your words. How is the customer going to perceive your statements. Do they hold them liable or you? You want to turn the liability onto you. After all, you are the one selling the product.
If I am selling a radio that has more options then the competition, then don’t just list your specs of your product and what it offers, tell the customer what they are getting above the competition. i.e. “Higher quality sound then any of the competition according to blah blah blah standards and at a 10% savings!”
If you see a sign that says “ The new radio from Wadio Wack, comes with high quality sound and great price” you will see that any radio can offer high quality sound and a great price even if it’s from Stall Cart.
You can take the pressure off of the customer and become more relational as a company who truly wants to see their client succeed or have an easier life. If you try to do things only to better yourself, your perception to your clients will be wrong. Look at this:
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Pu
Starting a restaurant business is more than just having a good recipe. This is a long process that requires a lot of planning and organizing in order to make its launching a success. After looking into the location, business structure, target market, and funds, other expenses should also be considered. One of which is the restaurant equipment and supplies.Restaurant equipment and supplies are
If I am selling a radio that has more options then the competition, then don’t just list your specs of your product and what it offers, tell the customer what they are getting above the competition. i.e. “Higher quality sound then any of the competition according to blah blah blah standards and at a 10% savings!”
If you see a sign that says “ The new radio from Wadio Wack, comes with high quality sound and great price” you will see that any radio can offer high quality sound and a great price even if it’s from Stall Cart.
You can take the pressure off of the customer and become more relational as a company who truly wants to see their client succeed or have an easier life. If you try to do things only to better yourself, your perception to your clients will be wrong. Look at this:
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Pu
Why is a company culture so important?I was reading a book call The World is Flat and the author was discussing the importance of a country’s culture in making changes in adapting to changes in the world’s economy. He was referring to a country’s culture as: • How well the country adapted to change • How open the country are to other nationalities • Their willingness the count
If you see a sign that says “ The new radio from Wadio Wack, comes with high quality sound and great price” you will see that any radio can offer high quality sound and a great price even if it’s from Stall Cart.
You can take the pressure off of the customer and become more relational as a company who truly wants to see their client succeed or have an easier life. If you try to do things only to better yourself, your perception to your clients will be wrong. Look at this:
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Pu
How do you use usb pens? Simple. Plug it into the USB port* of your PC (or Mac!) and watch the system automatically detect the new device. Take at look at your system drives... a new drive has been created! The operating system can now access your USB Pen Drive just like any ordinary Hard Disk Drive. The USB Pen Drive is shock-proof, dust-proof and weighing a mere 21 grams, it needs no batteries, ha
A sign in a store that says “Absolutely No Refunds After 30 Days.” Most people would agree with that statement, and you have to have limitations to protect yourself but you can also rephrase this comment so it takes the responsibility off of the client and puts good news out there. Let’s say something like “We Will Be Happy To Refund Your Full Purchase Price Within 30 Days” . Do you see a difference? It brings life to the perception or a brighter side to the customer.
What you have to do is know you have a rock solid product that performs and go all out and stick your foot in the door and tell everyone about it. Not a CCP but foundational messages to give your customer confidence when they are coming to you. You see phrases all the time that work.
“Lowest prices in town or we will refund your money plus 10%!” “Guaranteed and proven to bring you more profits to your business”
Change the way you speak, think, and do, a little at a time and watch the little changes bring big returns. The best is yet to come for you and your business.
Until next time.
CJ Gaul The Admin Professional
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