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Casual Articles - The Power of Free
Recruiters, commonly called headhunters, are business professionals who get paid by client companies to find people for positions. They have their monetary interests aligned with their client companies, not with the candidates. Although you might think that recruiters are out to help candidates, for the most part they are simply polishing candidates up for sale. Recruiters need candidates an
FREE culture of dishonesty. Thanks to Enron, James Frey and a multitude of other big name liar
Service is Adding People To The ProductMuch of the information in this article came from three video tapes on customer service: * In Search of Excellence * How To Give Exceptional Customer Service from Career Tracks* How To Deliver Superior Customer Service from Inc. Business Resources* Why is customer service so important? A study by U.S. News & World Report found the average Americ
That free gives no value.
That free wastes people’s time.
That free is setting your business up for failure.
Or you could argue that free is good:
That free DOES give value.
That free captures attention.
That free brings customers into your sales funnel.
I’m gonna go with door #1. For 6 reasons:
FREE helps others. Don’t be selfish with your knowledge. Give stuff – information, ideas and like – away for free to help people.
FREE pays it forward. How many times have you been give priceless pieces of wisdom? Did you pay for it? Doubtful. Return the favor. Except, don’t return it; pay it forward.
FREE gives value first. Huge rule in business. Free information shows that you have knowledge and expertise. I’ve given dozens of free speeches in my life, and subsequently booked paying gig as a result. So, give it away for free the first time, and the people who received value from it will come back to you the second time. And the third, and the fourth, and the fifth…
FREE wins fans. How many times have you heard a song on the radio, LOVED IT, then went out and bought the album? Probably lots. Because you were a fan of the music. Hence, free creates (and ultimately helps retain) fans. Think iTunes’ free music Tuesday. Brilliant. It's a simple formula: break the silence, make the mundane memorable, turn strangers into friends, friends into fans and fans into sales.
FREE tests the waters. Maybe you have new ideas that you’re not sure about yet. I say, post them on a blog and get free feedback before you break the bank. Maybe people will see stuff you never thought of. Maybe people will love your ideas! Maybe people will say, “That sucks!” Either way, it’s good to know.
FREE culture of dishonesty. Thanks to Enron, James Frey and a multitude of other big name liars
As chains and independents continue to battle for market share and the consumer’s dollar, focusing inward can provide a more profitable approach. Instead of continually trying to attract new guests, incentivize the employees to keep the ones we already have and perhaps get those guests to spend a little more.Coupons, fliers, commercials, billboards and door hangers may get the
FREE pays it forward. How many times have you been give priceless pieces of wisdom? Did you pay for it? Doubtful. Return the favor. Except, don’t return it; pay it forward.
FREE gives value first. Huge rule in business. Free information shows that you have knowledge and expertise. I’ve given dozens of free speeches in my life, and subsequently booked paying gig as a result. So, give it away for free the first time, and the people who received value from it will come back to you the second time. And the third, and the fourth, and the fifth…
FREE wins fans. How many times have you heard a song on the radio, LOVED IT, then went out and bought the album? Probably lots. Because you were a fan of the music. Hence, free creates (and ultimately helps retain) fans. Think iTunes’ free music Tuesday. Brilliant. It's a simple formula: break the silence, make the mundane memorable, turn strangers into friends, friends into fans and fans into sales.
FREE tests the waters. Maybe you have new ideas that you’re not sure about yet. I say, post them on a blog and get free feedback before you break the bank. Maybe people will see stuff you never thought of. Maybe people will love your ideas! Maybe people will say, “That sucks!” Either way, it’s good to know.
FREE culture of dishonesty. Thanks to Enron, James Frey and a multitude of other big name liar
We have all seen advertisements promising targeted traffic and massive sales, but most of these are scams and rarely do they produce the traffic and sales that are promised. Even Pay Per Click (PPC) advertising on search engines like Google and Yahoo have gotten so expensive for good keywords that the costs now greatly outweigh any profits you could make with your internet business. On a
FREE wins fans. How many times have you heard a song on the radio, LOVED IT, then went out and bought the album? Probably lots. Because you were a fan of the music. Hence, free creates (and ultimately helps retain) fans. Think iTunes’ free music Tuesday. Brilliant. It's a simple formula: break the silence, make the mundane memorable, turn strangers into friends, friends into fans and fans into sales.
FREE tests the waters. Maybe you have new ideas that you’re not sure about yet. I say, post them on a blog and get free feedback before you break the bank. Maybe people will see stuff you never thought of. Maybe people will love your ideas! Maybe people will say, “That sucks!” Either way, it’s good to know.
FREE culture of dishonesty. Thanks to Enron, James Frey and a multitude of other big name liar
Who says you have to stay at home to operate a profitable franchise business? The following franchise opportunities are for people that like to be on the go, or at least serve people that are!Nitro2Go Distributorships The energy drink market has really exploded and it still has plenty of room for growth. The energy drink industry grew by 55% last year and continued g
FREE tests the waters. Maybe you have new ideas that you’re not sure about yet. I say, post them on a blog and get free feedback before you break the bank. Maybe people will see stuff you never thought of. Maybe people will love your ideas! Maybe people will say, “That sucks!” Either way, it’s good to know.
FREE culture of dishonesty. Thanks to Enron, James Frey and a multitude of other big name liar
Even though we're only a few fields away from the end of our segment on medical billing and the GU0 record, these last few fields are so complex and confusing, that the explanations of how to fill them can get rather lengthy. We've tried to simplify this series so that it's at least a little easier to understand than the DMERC manual, which was most likely written for literary geniuses. In
FREE culture of dishonesty. Thanks to Enron, James Frey and a multitude of other big name liars, customers are skeptical before buying stuff. So, give something to them for free first, disarm their immediate preoccupation, and win them over. If they like you, they'll be back.
The reason I posted about this today is because a woman called me recently and said (jokingly, I think), “Scott, you have way too much free stuff on your website! I’ve been there all afternoon!”
First of all, thanks! All afternoon? Wow. Most web users stay on the average sit for 90 seconds. Nice.
Secondly, are you complaining?
Thirdly, maybe you’re right. Maybe 100+ articles, 5 FREE ebooks and several videos are too many things to give away for FREE. Maybe I’m afraid to sell. Maybe I’m afraid that charging people will lose people.
Maybe.
All I know is, in the history of my business, FREE has been the absolute #1 most valuable marketing technique for spreading WOM, attracting fans and increasing visibility, thus increasing sales.
So there.
LET ME ASK YA THIS...
What are you giving away for free?
LET ME SUGGEST THIS...
Email me with your best "free offering," and I'll post the top three on my blog!
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