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Casual Articles - The 4 R’s - Reading, Writing, Arithmetic and Retail?
Products on market today that claim to be recycled or have recycled content in them may not be true. Because there are not any regulations in place about recycled content, it's often confusing and misleading to consumers. By distinguishing the difference between what Post Consumer Waste and Post Industrial Waste, Consumers can make more educated decisions on the products that they purchase.Post-Consumer Waste can be defined as paper that has already been used and returned through a recycling program, and keeping it out of the landfill. This process usually involves removing the inks fro
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some
Think before you jump the corporate ship!Are you absolutely sure whether being an entrepreneur, a solo business owner, is the way to go for you? There are capabilities that you undoubtedly need to have.You must be a aware of what other businesses are doing. – Are you observant? You must have the desire to be your own boss. – Do you have organisational talent?You have to be goal oriented. – Do you have excellent self-management skills? You need to have the wish to succeed. – Are you decisive? Have you got stami
Kids are a Huge Market
A new report from the American Academy of Pediatrics published this month in Pediatrics highlights the scope of advertising to children. According to the report, kids are exposed to about 3,000 ads per day in the United States from TV, radio, internet, billboards, etc. Why so many? Kids spend about $180 billion a year and influence parental spending of another $200 billion.
Advertisers are reportedly marketing to an increasingly younger age group in an attempt to establish brand recognition. Recent studies, reported last month at the Radiological Society of North America meeting, show that the brain works harder to process information from new brands than from recognized ones. The study also reported that strong brands activated brain regions associated with positive emotions, reward and self-identity. In contrast, weak brands activated regions of negative emotion and working memory. Advertisers want to get kids familiar with their brands early so that they can influence a lifetime of buying power.
Most Messages are Not Healthy
This is not new, but what we should be concerned with is the types of messages our kids are getting. About half of the ads that kids see are for food but only 3% push healthy foods. However, it's this next statistic that blew my mind. According to the Pediatrics report, there are more beer and hard liquor ads in youth-oriented magazines than there are in adult magazines! This is according to a Washington Post article from September 24th, 2002. Tobacco companies also spent about $217 million in teen magazines in 2000 and the report cites evidence that they have developed specific advertising campaigns for kids as young as 13.
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the remaining 490 companies combined.
Studies show that kids under 8 years old are unable to distinguish between advertising and factual messages. In fact, the FTC realized back in the 70's that marketing to kids under 6 was unfair and deceptive but decided it would be too hard to enforce a ban. However, many European countries have succeeded in doing just that. Pediatricians are now calling for tighter regulations on advertisers in the U.S., as well.
The Invasion of the School System
Can you protect your kids by limiting their exposure to TV, internet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some
Ask survivors of the most popular reality television shows and they’ll tell you “If you have to eat a cockroach, don’t spend too much time thinking about it.” Keep focused on the end-game and move on.Know yourself, have a plan, make a footprint. After you’re fired, the raw power needed to convert a job loss into a high-voltage catalyst that gains multiple job offers is surprisingly simple. Consider these energizers:Who you are? Detangle your sense of job from your sense of selfWhere are you going? Design a five-year plan for career focus / di
Most Messages are Not Healthy
This is not new, but what we should be concerned with is the types of messages our kids are getting. About half of the ads that kids see are for food but only 3% push healthy foods. However, it's this next statistic that blew my mind. According to the Pediatrics report, there are more beer and hard liquor ads in youth-oriented magazines than there are in adult magazines! This is according to a Washington Post article from September 24th, 2002. Tobacco companies also spent about $217 million in teen magazines in 2000 and the report cites evidence that they have developed specific advertising campaigns for kids as young as 13.
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the remaining 490 companies combined.
Studies show that kids under 8 years old are unable to distinguish between advertising and factual messages. In fact, the FTC realized back in the 70's that marketing to kids under 6 was unfair and deceptive but decided it would be too hard to enforce a ban. However, many European countries have succeeded in doing just that. Pediatricians are now calling for tighter regulations on advertisers in the U.S., as well.
The Invasion of the School System
Can you protect your kids by limiting their exposure to TV, internet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some
Once again the squeeze is on as renewed inflation worries slow the economy's growth and many companies resort to believing that cost cutting is the best means to scramble back to profitability in an uncertain economy. The problem with this classic approach is that it sends the clear message to your brightest and best talent that no matter how well they perform, today there is no job security. Not only does such a move have a serious impact on morale, but as the economy improves we will find ourselves once again in a very tight labor market. It will be next to impossible to replace laid-off
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the remaining 490 companies combined.
Studies show that kids under 8 years old are unable to distinguish between advertising and factual messages. In fact, the FTC realized back in the 70's that marketing to kids under 6 was unfair and deceptive but decided it would be too hard to enforce a ban. However, many European countries have succeeded in doing just that. Pediatricians are now calling for tighter regulations on advertisers in the U.S., as well.
The Invasion of the School System
Can you protect your kids by limiting their exposure to TV, internet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some
Medical billing, depending on whether you are billing paper claims or electronically, is a totally different animal for each. Electronic claims have one thing that paper claims don't have. And while they pay faster, thus the reason for billers to bill electronically, they can also be a royal pain in the backside because of all the restrictions and requirements. One of the strictest of these requirements is claim records hierarchy. We're going to briefly explain that hierarchy in this installment, as a detailed explanation will probably leave you confused and running for the nearest exit.ween advertising and factual messages. In fact, the FTC realized back in the 70's that marketing to kids under 6 was unfair and deceptive but decided it would be too hard to enforce a ban. However, many European countries have succeeded in doing just that. Pediatricians are now calling for tighter regulations on advertisers in the U.S., as well.
The Invasion of the School System
Can you protect your kids by limiting their exposure to TV, internet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some
LawCrossing, the website with the largest collection of legal jobs in the world, has released a month-end statistical report on the changes in the number of legal jobs by practice areas and job types. This past month's data show previous patterns for growth in attorney jobs have improved drastically with a strong increase in almost every area of legal staff positions. The report reflects changes in the demand for attorneys and legal staff in various practice areas and regions throughout the U.S. for the period between June 15, 2006 and July 14, 2006.With the exception of two regions,
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some immediate gratification product. As adults, we have the ability to develop filters to weed out some of the trash. But kids don't have this power yet.
Try to spend a day in the life of your kids and see what they are being exposed to. Sit down and watch one of their favorite shows, look through one of their magazines, visit their favorite websites, stroll through the hallways of their school. Pay attention to the ads they are seeing. You may automatically filter these out but they do not.
What can you do? First, becoming aware of the messages your kids are getting is a huge step. You can talk to them about the difference between advertising messages and educational information. But the best way to instill positive messages in your kids is to be a good role model for healthy lifestyle practices. What they see and hear from you will carry much more weight than what they see on TV.
Copyright (c) 2006 The Brain Code LLC
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