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Casual Articles - Your Marketing Pie: The Key to an Abundance of Clients and Customers
There's never been any graffiti on any of his work - even in high schools, universities, or inner-cities.Since 1988, Larry Cannon of Brick Sculpture by Cannon, Inc. (http://www.bricksculpture.com/) has been helping groups raise funds with memorial bricks. He's worked with hundreds of groups and helped raise millions of
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it. So, for example, if my client wants to publish an ezine, we may decide they will send it out once a week. If they decide they want to give a free intro talk, we may decide they will offer it once a month.
The trick to any marketing is consistency. You can't just do something once and expect to reap
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting. But another consideration is how long your bio should be for a particular a
I followed his advice and still do today. It's the simplest method to follow and it works.
Here's how to create your own Marketing Pie:
1. Think about and research all the ways you can reach your niche and make a list of them.
2. Take a sheet of paper, draw a big circle in the middle, and draw 4 lines to create 8 slices.
3. Write in one marketing tactic in each slice of the pie.
4. Give each tactic a schedule to follow.
5. Start implementing each slice, one at a time.
Here's an example you can follow:
When working with my private clients, I have them create their own marketing pie on a worksheet I give them that has a big circle with 4 intersecting lines across, which creates 8 slices of the pie.
In each slice, I ask them to write in one marketing tactic they currently use. For example, 'speaking' might be one, or 'writing and submitting articles' might be another, or 'holding free teleseminars' may be another. For any leftover slices, we fill in those with marketing tactics they are both interested in implementing in their business and that speak to their strengths (like doing a live presentation v. a written interview).
A client's marketing pie could include:
- networking via online discussion groups comprised of people in their niche
- writing and submitting articles of interest to their niche
- networking at offline events where their niche 'hangs out'
- holding a free intro teleseminar for people in their niche
- holding a live free introductory talk for people in their niche
- be a speaker at events that their niche attends
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it. So, for example, if my client wants to publish an ezine, we may decide they will send it out once a week. If they decide they want to give a free intro talk, we may decide they will offer it once a month.
The trick to any marketing is consistency. You can't just do something once and expect to reap
When I tell people I'm a copywriter, I sometimes get a glazed-over look. "What kind of writer?" Or better yet, "A copyRIGHTER? Are you some kind of lawyer?" They just don't understand how a copywriter can help them. So here's the scoop. Basically, we're salespeople with the time and expertise to make you look good on paper.Sure, you can write your own copy…if you can find time in y
1. Think about and research all the ways you can reach your niche and make a list of them.
2. Take a sheet of paper, draw a big circle in the middle, and draw 4 lines to create 8 slices.
3. Write in one marketing tactic in each slice of the pie.
4. Give each tactic a schedule to follow.
5. Start implementing each slice, one at a time.
Here's an example you can follow:
When working with my private clients, I have them create their own marketing pie on a worksheet I give them that has a big circle with 4 intersecting lines across, which creates 8 slices of the pie.
In each slice, I ask them to write in one marketing tactic they currently use. For example, 'speaking' might be one, or 'writing and submitting articles' might be another, or 'holding free teleseminars' may be another. For any leftover slices, we fill in those with marketing tactics they are both interested in implementing in their business and that speak to their strengths (like doing a live presentation v. a written interview).
A client's marketing pie could include:
- networking via online discussion groups comprised of people in their niche
- writing and submitting articles of interest to their niche
- networking at offline events where their niche 'hangs out'
- holding a free intro teleseminar for people in their niche
- holding a live free introductory talk for people in their niche
- be a speaker at events that their niche attends
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it. So, for example, if my client wants to publish an ezine, we may decide they will send it out once a week. If they decide they want to give a free intro talk, we may decide they will offer it once a month.
The trick to any marketing is consistency. You can't just do something once and expect to reap
From finding the right business or franchise to buy, to finally accepting the keys to the front door - buying a business can be an extremely frustrating exercise. It is important that you plan and implement each and every step in sequence and avoid the many caverns on the road to completing the deal.The following 10 points should always be in the back of your mind.1. Do not
In each slice, I ask them to write in one marketing tactic they currently use. For example, 'speaking' might be one, or 'writing and submitting articles' might be another, or 'holding free teleseminars' may be another. For any leftover slices, we fill in those with marketing tactics they are both interested in implementing in their business and that speak to their strengths (like doing a live presentation v. a written interview).
A client's marketing pie could include:
- networking via online discussion groups comprised of people in their niche
- writing and submitting articles of interest to their niche
- networking at offline events where their niche 'hangs out'
- holding a free intro teleseminar for people in their niche
- holding a live free introductory talk for people in their niche
- be a speaker at events that their niche attends
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it. So, for example, if my client wants to publish an ezine, we may decide they will send it out once a week. If they decide they want to give a free intro talk, we may decide they will offer it once a month.
The trick to any marketing is consistency. You can't just do something once and expect to reap
Here are 5 common reasons why your projects are going over schedule, over budget, and generally under expectations of quality. 1. Overextending on your resources: Or simply doing more than what your resources whether it be in finances, human capital, strategic partnerships, time, etc. 2. Micromanaging: Instead of looking over the shoulders of your team mates, focus mo
A client's marketing pie could include:
- networking via online discussion groups comprised of people in their niche
- writing and submitting articles of interest to their niche
- networking at offline events where their niche 'hangs out'
- holding a free intro teleseminar for people in their niche
- holding a live free introductory talk for people in their niche
- be a speaker at events that their niche attends
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it. So, for example, if my client wants to publish an ezine, we may decide they will send it out once a week. If they decide they want to give a free intro talk, we may decide they will offer it once a month.
The trick to any marketing is consistency. You can't just do something once and expect to reap
Many of us have heard the term “down-sizing”. Down-sizing in corporations has taken it’s toll on the American worker. Many people, ranging in age from their late 40s to early 60s, are faced with very difficult decisions.These middle-aged, middle managers are being asked to consider "early retirement." The offers from their employers may range from lucrative to paltry, but the de
- Publish an ezine for their niche
- Be a guest expert on podcasts/radio shows for your niche
Then for each of the slices, we attach a schedule to it. So, for example, if my client wants to publish an ezine, we may decide they will send it out once a week. If they decide they want to give a free intro talk, we may decide they will offer it once a month.
The trick to any marketing is consistency. You can't just do something once and expect to reap rewards from it - at least not consistent, long-term ones. That's why putting your slices on a repeated schedule is so important.
Once you start following this method, try not to get comfortable only implementing one or two slices of your marketing pie, even if they seem to work for awhile alone. The best way is to start with one or two, and once those are working well for you, add another and another, until you have all your slices working for you simultaneously. If you do that, you'll enjoy a have an abundance of clients and customers all the time!
Copyright (c) 2006 Alicia M Forest and Client Abundance
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